Brand Story

Anny and Louis have ushered in a lovely new baby. While Anny is happy, Anny is also worried about her postpartum recovery because she wants to get back in shape as soon as possible. Compared with the discomfort and suffocation caused by traditional shapewear, she believes that every woman deserves a better life experience, so she wanted to create this brand to achieve comfort, beauty and freedom. Her idea coincides with her husband’s. Louis is very distressed for his wife’s pain during postpartum repair, but he has difficulty finding a very suitable product. He hopes that mothers in the world deserve the best care, so he strongly hopes to create this brand.

As “newbies” to the industry, they know they have a lot to learn. Although Anny was a new mom, she took time out of her day to learn and explore while her baby slept, and lost a lot of weight in two months. Louis felt sorry for Anny, but didn’t stop her because he knew her efforts were for the sake of more moms in the world to live happily. He was rarely able to truly relax and entertain himself, and even had to take time out of his business trip to meet his small outdoor sightseeing needs.

However, the birth of a product requires not only love and enthusiasm, but also continuousresearch and design.The couple traveled allover China in half a year, looking for the most suitable materials and supporting parts for plastic clothing. At the same time, they made thefirst model product after three months of layer-by-layer design,quality check,evaluation and comparison, and looking for women ofdifferent nationalities with different body shapes to try on and adjust.