Top Bra and Panties Set Supplier for Fashion Retailers

1. Introduction: The Growing Demand for Bra and Panties Sets in Fashion Retail

The global lingerie industry has seen rapid growth in recent years, driven by evolving fashion trends, increasing body positivity, and the rise of e-commerce. Bra and panties sets are no longer just functional undergarments—they are now essential fashion staples that offer comfort, confidence, and style. As a result, fashion retailers are actively expanding their lingerie collections to include premium, trendy, and affordable sets that appeal to a broader audience.

Market Insights

The global lingerie market is expected to reach $112.96 billion by 2027, growing at a CAGR of 7.5%.
Bra and panties sets account for over 40% of total lingerie sales worldwide.
Retailers are increasingly turning to OEM/ODM lingerie suppliers to create custom collections that stand out in a competitive market.

Why Bra and Panties Sets Are High-Performing Products

Bundled Value: Sold as coordinated sets, they offer better value to customers.
Strong Repeat Purchases: Consumers often buy multiple sets in different styles or colors.
Perfect for Upselling: Great add-ons during checkout for fashion retailers.

Target B2B Buyers

Fashion boutiques and lingerie stores
E-commerce platforms (Amazon, Shopify, etc.)
Department store chains
Subscription box companies
Private label fashion startups

Retailers looking to grow their lingerie product range must partner with a reliable bra and panties set supplier that can deliver on design, quality, and turnaround time.

2. Why Retailers Should Source Lingerie Sets from Wholesale Suppliers

For fashion retailers, buying bra and panties sets in bulk directly from a wholesale supplier offers several strategic advantages that go beyond just cost savings.

Key B2B Benefits of Wholesale Lingerie Sourcing

Benefit	Description
✅ Lower Unit Costs	Wholesale pricing ensures higher margins for retailers.
✅ Consistent Inventory	Regular bulk supply allows consistent stock availability.
✅ Customization Options	Many suppliers offer OEM/ODM services for private label.
✅ Faster Time to Market	Ready-to-ship or rapid production timelines reduce lead time.
✅ Trend Alignment	Suppliers stay up-to-date with fabric, fit, and fashion trends.

Wholesale vs. Retail Procurement

Criteria	Wholesale Supplier	Retail Purchase
MOQ	Usually starts from 50-100 pcs	1-2 pcs
Price Per Unit	Significantly lower	Full retail price
Branding	Fully customizable	Pre-branded
B2B Services	OEM/ODM, logistics, QC	None
Target Buyer	Retailers and resellers	End consumers

Why OEM/ODM Services Matter

OEM (Original Equipment Manufacturing) and ODM (Original Design Manufacturing) services are essential for retailers who want:

Private label lingerie collections with their brand identity
Customized designs that align with niche audience preferences
Exclusive styles that boost brand uniqueness and customer loyalty

By partnering with a supplier that offers these services, fashion retailers can gain a competitive edge in the market.

3. Key Features to Look for in a Bra and Panties Set Supplier

Choosing the right supplier is vital to ensure product quality, brand consistency, and customer satisfaction. Below are the most important features retailers should consider when evaluating bra and panties set manufacturers:

1. Product Quality and Fabric Innovation

A reputable lingerie supplier should offer:

Premium fabrics: Cotton, modal, nylon-spandex blends, lace, mesh
Comfort-focused features: Seamless design, breathable materials, stretch fit
Durability: Wash-resistant and long-lasting wear
Advanced technology: Moisture-wicking, anti-bacterial properties

2. Customization Capabilities

Look for a supplier that provides:

OEM Services: You provide the design, they produce it.
ODM Services: You share a concept, they design and manufacture it.
Custom branding: Labels, tags, packaging, and embroidery.

Example of Customization Options:

Custom Feature	Options Available
Fabric	Modal, cotton, lace, bamboo fiber
Color	Pantone matching or pre-dyed options
Size Range	XS to 5XL
Branding	Logos, labels, hangtags, packaging
Design	Push-up, bralette, underwire, thong, boyshorts

3. MOQ and Scalability

Choose a supplier that offers:

Low Minimum Order Quantities for startups (as low as 50 sets)
Scalable production to grow with your brand
Flexible reordering and inventory planning support

4. Compliance and Certifications

Ensure the supplier complies with:

ISO or BSCI standards
OEKO-TEX® certifications for fabric safety
Fair labor practices at their factory

5. Logistics and Global Fulfillment

Consider suppliers with:

International warehouses for fast delivery
Efficient shipping partners
Support for DDP, FOB, and other Incoterms

A strong supplier will not only manufacture products but also assist with supply chain optimization, packaging, and even dropshipping if needed.

If you’re looking for a supplier that checks all these boxes, S-SHAPER in China offers a full suite of OEM/ODM lingerie solutions that combine quality, innovation, and flexibility. They provide end-to-end services, from concept design to global delivery, making them an ideal partner for fashion retailers launching or scaling their lingerie lines.

4. Top Global Bra and Panties Set Suppliers for Fashion Retailers

When sourcing bra and panties sets in bulk, aligning with a reputable supplier is key to maintaining quality, meeting delivery timelines, and ensuring brand consistency. Below, we explore some of the most trusted lingerie manufacturers in the world, including the top pick from China—S-SHAPER.

1. S-SHAPER (China) – Best for OEM/ODM, Private Label, and Bulk Orders

S-SHAPER is a premium shapewear and lingerie manufacturer based in China, known for its innovation-driven approach to undergarment production. They specialize in OEM/ODM services, providing end-to-end solutions for fashion brands, e-commerce sellers, and boutique retailers.

Why Fashion Retailers Choose S-SHAPER:

✅ Low MOQ starting from 50 sets
✅ In-house design and R&D team
✅ Advanced fabric technology: seamless, breathable, 3D shaping
✅ Custom packaging, labels, and logo printing
✅ Rapid 48-hour prototyping
✅ 8+ global warehouses for fast shipping
✅ Full compliance with international standards (ISO/BSCI)

Feature	Details
Location	Dongguan, China
MOQ	50 sets
Services	OEM, ODM, Custom Branding
Best For	Startups, Private Label, E-commerce
Website	S-SHAPER Official Site

🔗 Explore S-SHAPER’s product range here.

2. Natori (USA) – Best for Luxury Lingerie and Designer Brands

Natori is a well-established American lingerie brand offering premium designs focused on comfort, elegance, and craftsmanship. While not a traditional OEM manufacturer, they offer white-label partnerships for select retailers.

High-end luxury styles
U.S.-based logistics and customer service
Better suited for boutique retailers with higher budgets

3. Hop Lun (Hong Kong) – Large-Scale Production for Global Brands

Hop Lun operates globally with manufacturing hubs in Asia and is one of the largest private label lingerie manufacturers in the world. They serve major brands like H&M, Target, and Walmart.

Massive capacity and automation
Best for large enterprises and chain retailers
Strong in compliance and sustainability

4. Lauma Fabrics (Latvia) – European Lingerie Supplier

Lauma specializes in producing lingerie fabrics and finished products for European brands. They are a go-to for fashion retailers in the EU looking for EU-origin manufactured goods.

EU production benefits (tariff-free within EU)
Strong in lace and stretch fabrics
Ideal for European fashion boutiques

5. Ajay Hosiery (India) – Affordable Bulk Lingerie Supplier

Ajay Hosiery is an Indian manufacturer offering budget-friendly lingerie sets in high volumes. They cater to wholesalers and mass-market retailers.

Competitive pricing
Good for large-volume resellers
Less focus on customization and premium branding

Supplier Comparison Table

Supplier	Country	MOQ	Customization	Target Buyer
S-SHAPER	China	50 sets	✅ Full OEM/ODM	All sizes of retailers
Natori	USA	Varies	❌ Limited	Luxury boutiques
Hop Lun	Hong Kong	10,000+ pcs	✅	Enterprise brands
Lauma	Latvia	500+ pcs	✅	EU retailers
Ajay Hosiery	India	1,000+ pcs	✅ Basic	Budget wholesalers

For startups and growing brands, S-SHAPER is the most flexible and cost-effective choice. Their ability to scale production and provide design support makes them the top supplier in China for fashion retailers.

5. Why S-SHAPER Is the Best Bra and Panties Set Supplier in China

If you’re looking to source high-quality, customizable bra and panties sets from a trusted Chinese manufacturer, S-SHAPER stands out for its comprehensive services, global logistics, and fashion-forward design capabilities.

What Sets S-SHAPER Apart?

✔ Full-Service OEM/ODM Production

You provide a design or concept, and S-SHAPER handles everything—from pattern making to mass production.
In-house designers assist with fabric selection, silhouette design, and functional enhancements.

✔ Fast Turnaround & Low MOQ

Sample development in 48 hours
MOQ starting at only 50 pieces
Ideal for small businesses and test runs

✔ Advanced Fabric Technology

Seamless knitting for comfort and fit
Functional fabrics: moisture-wicking, anti-bacterial, stretch lace
3D shaping and ergonomic designs

✔ Global Distribution Network

8+ international warehouses
Flexible shipping options: FOB, CIF, DDP
Dropshipping and fulfillment support for e-commerce

✔ Custom Branding Options

Branding Element	Customization Available
Labels	Woven, printed, or heat transfer
Hangtags	Custom design with QR codes, promos
Packaging	Boxes, poly bags, eco-friendly options
Embroidery	Logo or message on product
Colors & Sizes	Pantone matching, size range XS–5XL

🔗 See more about their factory capabilities here

Product Categories Offered by S-SHAPER

Bra and panties sets (push-up, bralette, seamless)
Bodysuits and shapewear
Waist trainers and corsets
Maternity and postpartum lingerie
Activewear and yoga wear

Their diverse product range enables retailers to source multiple styles and categories from a single manufacturer—streamlining procurement and improving product consistency.

6. OEM vs. ODM: Choosing the Right Production Model for Your Lingerie Brand

When working with a bra and panties set supplier like S-SHAPER, brands must choose between OEM (Original Equipment Manufacturing) and ODM (Original Design Manufacturing). Understanding the difference is critical for aligning with your retail strategy.

OEM – Best for Brands with Ready Designs

OEM is ideal if you already have:

A technical design pack or CAD drawings
Clear brand identity and packaging guidelines
Specific fabric and trim choices

✅ Best For:

Established fashion brands
Retailers expanding lingerie lines
Private labelers with design teams

OEM Process Flow:

Submit tech pack/designs
Sample development
Approval & production
Branding & packaging
Delivery

ODM – Best for Startups or Conceptual Brands

ODM is the right choice if you have:

A concept but no finalized designs
Need help with fabric selection or sizing
Want creative input from manufacturer

✅ Best For:

Fashion startups
E-commerce entrepreneurs
Retailers testing new markets

ODM Process Flow:

Share concept or mood board
Design proposal from supplier
Sample development & feedback
Finalization & bulk production
Branding & delivery

🔗 Learn more about OEM/ODM services from S-SHAPER

OEM vs. ODM Comparison Table

Feature	OEM	ODM
Who designs the product	The retailer	The supplier
Design flexibility	Very high	Moderate to high
Ideal for	Brands with established designs	Startups and new collections
Brand customization	Full	Full
Time to market	Faster if designs are ready	Slightly longer due to development

Whether you’re launching a new lingerie brand or expanding your product line, S-SHAPER’s flexible OEM/ODM services make them an ideal partner for every stage of your business.

7. Sourcing Bra and Panties Sets for E-commerce and Boutique Stores

Whether you’re a boutique owner curating a luxury collection or an e-commerce entrepreneur scaling your private label lingerie brand, sourcing the right bra and panties sets is critical to your success. Each retail channel has unique demands, and your sourcing strategy must align with customer expectations, inventory flow, and profit margins.

A. Sourcing for E-commerce Platforms

Online stores such as Shopify, Amazon, or WooCommerce require suppliers that offer fast fulfillment, scalable production, and drop-shipping capabilities.

Key Requirements for E-commerce Sellers:

Low MOQ to test new styles
Rapid prototyping for trend responsiveness
Custom branding (labels, tags, packaging)
Efficient global logistics
Product compliance for international markets (e.g., CE, OEKO-TEX)

Why S-SHAPER is Ideal for E-Commerce:

Offers starting MOQ of 50 sets
48-hour sample turnaround
Custom packaging for direct-to-consumer appeal
Warehouses in North America, Europe, and Asia
Dropshipping and fulfillment support

🔗 See how S-SHAPER supports global e-commerce sellers on their contact page.

B. Sourcing for Boutique Stores

Boutique retailers often require exclusivity, premium styles, and custom designs that align with a curated brand identity. The emphasis is on unique product offerings, high-quality materials, and elevated aesthetics.

Key Requirements for Boutique Retailers:

Exclusive designs or limited-edition collections
High-end fabrics like lace, mesh, embroidery
Custom sizing and fit options
Elegant packaging
In-store marketing support (lookbooks, swatches)

How S-SHAPER Supports Boutique Stores:

Offers ODM services for totally custom styles
Personalized design consultations
Premium packaging: magnetic boxes, tissue wrap, ribbons
Custom size grading and fittings
Brand story integration and merchandising visuals

C. Tips for Product Listing Optimization (For Online Retailers)

Use high-resolution lifestyle images
Include detailed fabric and fit descriptions
Offer size charts and fit recommendations
Use SEO-friendly product titles (e.g., “Seamless Bralette and Lace Panty Set – XS to XL”)
Highlight unique selling points: seamless, breathable, eco-friendly, etc.

Platform	Best Sourcing Model	Ideal MOQ	Must-Have Features
Shopify	OEM or ODM	50–100 sets	Custom branding, flexible drop shipping
Amazon	OEM with compliance	500+ sets	Barcode labeling, bulk packaging
Etsy	ODM or curated OEM	50–200 sets	Stylish, unique items, handmade look
Boutique Stores	ODM preferred	200+ sets	Elegant design, exclusive styles

By choosing a versatile supplier like S-SHAPER, fashion retailers can manage multiple sales channels from a single source—simplifying operations and ensuring consistent product quality across platforms.

8. Cost Tips for Buying Bra and Panties Sets in Bulk

Buying lingerie sets in bulk allows fashion retailers to maximize margins, but strategic planning is essential to avoid overstocking, quality issues, or hidden costs. Here are actionable tips to help you reduce costs and increase profitability when sourcing wholesale bra and panties sets.

A. Choose the Right MOQ for Your Business Stage

One of the biggest mistakes new retailers make is ordering too much inventory too soon. Start small and scale as you test the market.

Business Stage	Recommended MOQ	Why
Startup	50–100 sets	Test product-market fit
Growth Phase	200–500 sets	Respond to demand with variety
Scaling	1,000+ sets	Optimize cost per unit

B. Optimize Fabric and Design for Cost-Efficiency

Not all materials are priced equally. Choosing cost-effective yet comfortable fabrics can significantly reduce your unit price.

Fabric	Cost Level	Best For
Cotton	Low	Everyday sets
Nylon-Spandex	Medium	Seamless, sporty designs
Lace	High	Premium/luxury lines
Modal	Medium-High	Eco-conscious consumers

C. Bundle Orders to Reduce Shipping and Packaging Costs

Consolidating multiple SKUs into a single shipment can save on freight and customs fees.

Combine bras, panties, bodysuits in one order
Use flat-pack packaging to reduce volume
Choose DDP (Delivered Duty Paid) if you want all costs included upfront

D. Use Supplier’s In-House Services to Avoid Third-Party Fees

Many brands waste money on outsourcing design, sampling, or packaging when a full-service manufacturer like S-SHAPER offers these in-house.

In-house design team = no external design agency fees
Sample development = faster, cheaper, and aligned with production
Custom packaging = included in per-unit cost

E. Plan for Seasonal Promotions

Bulk ordering ahead of peak seasons (Valentine’s Day, Black Friday, Christmas) can reduce costs and increase readiness to capitalize on high demand.

Example: Cost Savings Scenario with S-SHAPER

Cost Element	Typical Supplier	S-SHAPER
Sample Development	$100/sample	FREE or minimal cost
MOQ	500 sets	50 sets
Custom Packaging	Extra $0.50/unit	Included in price
Shipping	3rd party	In-house logistics with DDP option
Total Cost per Unit	$6.50–$8	As low as $4.00–$5.50

🔗 Learn more about S-SHAPER’s flexible pricing and services on the OEM/ODM page.

9. Frequently Asked Questions (FAQ)

Q1: What is the minimum order quantity (MOQ) for custom bra and panties sets?

At S-SHAPER, the MOQ starts as low as 50 sets, making it ideal for startups and small batch testing.

Q2: Can I order samples before placing a bulk order?

Yes. S-SHAPER offers 48-hour rapid prototyping for sample development. You can test product quality, fit, and design before committing to a full production run.

Q3: How long does production take?

Production timelines vary based on order size and customization. On average:

Sample development: 2–5 days
Bulk production: 15–25 days
Shipping: 5–12 days depending on location

Q4: What customization options are available?

S-SHAPER offers full OEM/ODM services, including:

Custom fabrics, colors, and trims
Branded labels, tags, and packaging
Size range customization (XS to 5XL)
Design modifications based on your concept

Q5: Do you offer global shipping?

Yes. S-SHAPER operates 8+ international warehouses and offers global delivery with DDP, FOB, and CIF options. They also support dropshipping for e-commerce retailers.

Q6: How do I get started with S-SHAPER?

You can start by visiting their contact page to discuss your project with a sales representative. Share your ideas, tech pack, or brand concept to receive a customized quote and development timeline.

Final Thoughts

Choosing the right supplier for your bra and panties set line is crucial to building a profitable and sustainable fashion business. Whether you’re launching on Shopify, selling via Amazon, or stocking a boutique, working with a full-service supplier like S-SHAPER ensures that you receive premium quality, design flexibility, and logistical support under one roof.

🔗 Explore S-SHAPER’s full product catalog here
🔗 Learn more about their factory capabilities
🔗 Or reach out directly via their contact page to start your brand journey today.

With low MOQs, in-house design, and advanced manufacturing, S-SHAPER is your trusted partner for sourcing fashionable, functional lingerie that sells.