Top 10 Luxury Lingerie Stores in Melbourne 2026

Best Local Luxury Lingerie Solutions for Retail, Hospitality, and E‑Commerce in Melbourne

2026 Melbourne Luxury Lingerie Market Overview

Melbourne’s 2026 luxury lingerie market is diverse and service-led, with specialist bra fitters, premium chains, and large department stores serving customers across the CBD and suburbs.

• CBD shoppers rely on flagship department stores, luxury chains, and specialty bra-fitting boutiques clustered around Bourke Street and Melbourne Central.
• Inner suburbs such as Moonee Ponds, Camberwell, and Hampton offer destination boutiques focused on professional fittings and extended size ranges.
• Highpoint and other major centres in the west provide access to both sensual luxury brands and fuller-bust specialists under one roof.
• Inclusive sizing, post-surgery fittings, and maternity options are increasingly standard, not niche extras.
• Many retailers blend in-store fittings with online shopping, virtual consultations, and click-and-collect to support e‑commerce brands and time-poor customers.

How We Selected the Best Luxury Lingerie Suppliers in Melbourne

To highlight the best luxury lingerie suppliers in Melbourne, we focused on retailers with strong, consistent reputations and verified business details. Priority was given to stores that typically show at least around 100 customer reviews on Google Maps or similar platforms, with average ratings around 4.3 stars or higher, indicating reliable service and product quality over time.

We looked for clearly verified or actively managed listings, accurate addresses, and correct business categories related to lingerie, bra fitting, or intimate apparel. Local reputation, professional bra fitting expertise, and depth of premium product range were key factors. Our final list balances independent boutiques, fuller-bust specialists, and well-known chains across the CBD, inner suburbs, and major shopping centres so that Melbourne shoppers can find high-quality lingerie close to home or work.

Top 10 Luxury Lingerie Suppliers in Melbourne

Brava Lingerie – Melbourne CBD – Melbourne

Brava Lingerie Melbourne CBD is a specialist destination for D cup and up, focusing on expertly fitted bras, lingerie, and swimwear for fuller busts. The boutique-style store offers an extensive range of international brands and styles, with highly trained fitters who understand the nuances of support, shape, and comfort. It is well known among locals who struggle to find sizes and styles in mainstream chains.

Location in English: Shop 16, Goldsborough Lane, Cnr 550 Bourke Street & 181 William Street, Melbourne VIC 3000

Main Products in English: Fuller-bust bras and lingerie, premium swimwear, sports and maternity bras

Customer Reviews in English: Customers praise the knowledgeable staff, inclusive sizing, and transformative fittings that deliver long-term comfort and support.

Best For in English: D cup and up customers wanting specialist fittings, premium brands, and solutions for everyday, work, and special occasions.

Local Advantage in English: Central CBD location makes it easy to visit during work breaks or combine with other city shopping and appointments.

Website in English: www.bravalingerie.com.au

Google Maps in English: View on Google Maps

Illusions Lingerie – Moonee Ponds – Melbourne

Illusions Lingerie in Moonee Ponds is a long-standing independent boutique specialising in professional bra fittings for a wide range of sizes, including fuller figures and in-between bands and cups. Operating since the early 1980s, it has a loyal following across Melbourne for its personalised service and welcoming, no-appointment-necessary approach. The team is known for patience and discretion, making fittings comfortable for first-timers and long-term clients alike.

Location in English: 22 Puckle Street, Moonee Ponds VIC 3039

Main Products in English: Everyday bras and lingerie, specialty and mastectomy bras, shapewear and sleepwear

Customer Reviews in English: Reviews highlight friendly expert fitters, excellent post-surgery support, and a strong focus on finding the right fit rather than rushing sales.

Best For in English: Customers seeking careful, one-on-one fittings, including fuller-bust, post-surgery, maternity, and first-bra shoppers.

Local Advantage in English: Situated in a walkable village-style strip with easy parking and public transport, it attracts clients from across the northwest suburbs.

Website in English: www.illusionslingerie.com.au

Google Maps in English: View on Google Maps

Brava Lingerie – Camberwell – Melbourne

Brava Lingerie Camberwell brings the brand’s fuller-bust expertise to Melbourne’s inner east. Located on Burke Road, this boutique caters to customers who prefer a more local option than the CBD store but still want a wide range of D–K cup bras, swimwear, and specialty styles. Fitters are experienced in solving tricky fit issues and helping customers build a supportive wardrobe across work, sport, and leisure.

Location in English: 835 Burke Road, Camberwell VIC 3124

Main Products in English: D–K cup bras, lingerie, shapewear, premium swimwear

Customer Reviews in English: Customers frequently mention life-changing fittings, supportive staff, and a welcoming environment that makes bra shopping less stressful.

Best For in English: Eastern suburb residents who want a specialist fuller-bust fitter with deep product knowledge and high-quality brands.

Local Advantage in English: Positioned on a major shopping strip with cafes and fashion boutiques, it is easy to visit as part of a relaxed Camberwell shopping day.

Website in English: www.bravalingerie.com.au

Google Maps in English: View on Google Maps

Brava Lingerie – Hampton – Melbourne

Brava Lingerie Hampton serves bayside customers who need supportive, stylish lingerie without heading into the CBD. This boutique offers the same D–K specialist focus as other Brava locations, with an especially strong reputation for swimwear and beach-friendly pieces suited to coastal lifestyles. Fitters here are used to helping clients who have struggled for years to find comfortable, attractive options in their size.

Location in English: 458 Hampton Street, Hampton VIC 3188

Main Products in English: Fuller-bust lingerie, premium swimwear, sports and nursing bras

Customer Reviews in English: Shoppers talk about attentive fittings, excellent swimwear range, and patient staff who take time to explain styles and sizing.

Best For in English: Bayside and south-eastern residents seeking fuller-bust lingerie and swimwear solutions close to home.

Local Advantage in English: Located on Hampton Street near the bay, it is convenient for locals and easy to reach via train for those travelling from nearby suburbs.

Website in English: www.bravalingerie.com.au

Google Maps in English: View on Google Maps

Brava Lingerie – Highpoint – Melbourne

Brava Lingerie Highpoint combines a specialist D+ bra-fitting service with the convenience of a major shopping centre in Melbourne’s west. The store carries an extensive range of everyday bras, sports styles, swimwear, and special-occasion lingerie for fuller busts. Many customers travel specifically to Highpoint for access to Brava’s expertise and curated international brands.

Location in English: Level 3, Shop 3083, Highpoint Shopping Centre, 120–200 Rosamond Road, Maribyrnong VIC 3032

Main Products in English: Fuller-bust bras and lingerie, sports bras, premium swimwear

Customer Reviews in English: Reviews speak highly of the friendly, confident fitters and the relief of finally finding supportive, well-fitting bras in hard-to-find sizes.

Best For in English: Western and north-western Melbourne residents needing D+ fittings, including sports and maternity solutions, in a large centre.

Local Advantage in English: Situated within Highpoint, it allows customers to combine specialist fittings with broader retail, dining, and entertainment options.

Website in English: www.bravalingerie.com.au

Google Maps in English: View on Google Maps

Honey Birdette – Melbourne Central – Melbourne

Honey Birdette Melbourne Central offers an unapologetically bold, luxury lingerie experience in the heart of the CBD. The boutique is known for sensual lingerie sets, corsets, and bedroom accessories presented in a dramatic, boudoir-like setting. Staff are confident and hands-on, helping customers experiment with new styles and put together complete looks for special occasions or self-indulgent purchases.

Location in English: 209/211 La Trobe Street, Melbourne VIC 3000

Main Products in English: Luxury lingerie sets, corsets and bodysuits, premium bedroom accessories

Customer Reviews in English: Customers often mention the striking store design, memorable service, and statement pieces that feel elevated compared with mainstream lingerie.

Best For in English: Shoppers seeking high-impact, sensual lingerie and gifts in a central city location connected to Melbourne Central.

Local Advantage in English: Located inside Melbourne Central, it is easy to visit before events, after work, or while exploring CBD retail and dining.

Website in English: www.honeybirdette.com

Google Maps in English: View on Google Maps

Honey Birdette – Highpoint – Melbourne

Honey Birdette Highpoint brings the brand’s provocative luxury aesthetic to Melbourne’s western suburbs. The boutique features dramatic window displays and a curated selection of lingerie sets, hosiery, and accessories aimed at customers who enjoy bold styling and rich detailing. Staff are trained to help shoppers coordinate complete outfits and feel confident in more daring pieces.

Location in English: Level 2, Highpoint Shopping Centre, 120–200 Rosamond Road, Maribyrnong VIC 3032

Main Products in English: Luxury lingerie, suspender sets and hosiery, bedroom accessories

Customer Reviews in English: Shoppers highlight fun, high-energy service and the ability to find special-occasion sets and gifts in a convenient suburban centre.

Best For in English: Western suburbs customers and couples looking for sensual, high-end lingerie without travelling into the CBD.

Local Advantage in English: Being inside Highpoint makes it easy to combine a visit with other retail errands and entertainment, including evening outings.

Website in English: www.honeybirdette.com

Google Maps in English: View on Google Maps

Bras N Things – Melbourne Central – Melbourne

Bras N Things Melbourne Central is a busy city store blending fashion-forward designs with accessible pricing and professional fittings. The store carries everyday bras, playful lingerie sets, sleepwear, and some seasonal swimwear, catering to a wide demographic of students, office workers, and city visitors. Staff are used to quick fittings and helping customers find solutions for specific outfits or occasions.

Location in English: Melbourne Central, Cnr La Trobe Street and Swanston Street, Melbourne VIC 3000

Main Products in English: Everyday and fashion bras, lingerie sets, sleepwear and loungewear

Customer Reviews in English: Reviews typically note friendly, down-to-earth staff, smooth fitting experiences, and strong variety across colours, shapes, and sizes.

Best For in English: CBD shoppers seeking a balance of style and comfort at mid-range price levels, with easy walk-in fittings.

Local Advantage in English: Direct connection to trains, trams, and the broader Melbourne Central retail precinct makes it ideal for after-work or lunchtime visits.

Website in English: www.brasnthings.com

Google Maps in English: View on Google Maps

Myer Melbourne City – Lingerie Department – Melbourne

Myer Melbourne City, the flagship store on Bourke Street, offers an expansive lingerie department featuring Australian and international brands. Customers can shop across basics, fashion-led collections, shapewear, and sleepwear while taking advantage of fitting rooms and staff trained in bra sizing. It is a convenient one-stop destination for building a complete lingerie wardrobe alongside fashion, shoes, and cosmetics.

Location in English: 314–336 Bourke Street, Melbourne VIC 3000

Main Products in English: Branded lingerie, shapewear, hosiery, sleepwear and robes

Customer Reviews in English: Visitors appreciate the wide product assortment, the ability to compare brands side by side, and the convenience of shopping multiple categories in one department store.

Best For in English: Shoppers who prefer department-store variety, multi-brand comparisons, and the ability to coordinate lingerie purchases with outfits and occasion wear.

Local Advantage in English: Prime Bourke Street Mall location makes it a natural part of any CBD shopping trip, close to trams, laneways, and nearby attractions.

Website in English: www.myer.com.au

Google Maps in English: View on Google Maps

A la Plage – Hawthorn – Melbourne

A la Plage in Hawthorn is a boutique specialising in premium lingerie and swimwear with a strong fashion focus. Located on Glenferrie Road, it caters to customers who want carefully curated styles and personalised assistance rather than mass-market offerings. The boutique atmosphere and thoughtful merchandising make it an appealing choice for gifts, special-occasion lingerie, and elevated everyday pieces.

Location in English: 816 Glenferrie Road, Hawthorn VIC 3122

Main Products in English: Luxury lingerie, premium swimwear, resort and loungewear

Customer Reviews in English: Customers value the refined brand mix, one-on-one service, and staff who help match pieces to body shape, wardrobe, and travel plans.

Best For in English: Inner-east shoppers seeking stylish, upscale lingerie and swimwear with a boutique feel and considered brand selection.

Local Advantage in English: Situated on a busy tram and shopping strip near universities and offices, it is easy to reach for both local residents and commuters.

Website in English: www.alaplage.com.au

Google Maps in English: View on Google Maps

Comparison Tables

Quick Decision Guide

Name	Location	Best For	Buy or Rent	Price Level
Brava Lingerie – Melbourne CBD	Melbourne CBD	Fuller-bust specialist fittings and premium lingerie	Buy	Premium / High-End / Luxury
Illusions Lingerie	Moonee Ponds	Inclusive fittings, post-surgery and specialty needs	Buy	Mid-Range to Premium
Brava Lingerie – Camberwell	Camberwell	Eastern suburbs D+ fittings and swimwear	Buy	Premium / High-End / Luxury
Brava Lingerie – Hampton	Hampton	Bayside fuller-bust lingerie and swimwear	Buy	Premium / High-End / Luxury
Brava Lingerie – Highpoint	Maribyrnong	Western suburbs D+ fittings in a major centre	Buy	Premium / High-End / Luxury
Honey Birdette – Melbourne Central	Melbourne CBD	Sensual, fashion-led luxury lingerie and accessories	Buy	Premium / High-End / Luxury
Honey Birdette – Highpoint	Maribyrnong	Western suburbs luxury and provocative lingerie	Buy	Premium / High-End / Luxury
Bras N Things – Melbourne Central	Melbourne CBD	Fashion and everyday lingerie at moderate prices	Buy	Mid-Range / Moderate
Myer Melbourne City	Melbourne CBD	Multi-brand lingerie and shapewear in one location	Buy	Mid-Range to Premium
A la Plage	Hawthorn	Boutique luxury lingerie and swimwear	Buy	Premium / High-End / Luxury

Services & Product Focus

Name	Main Products	Service Coverage	After-Sales Support
Brava Lingerie – Melbourne CBD	Fuller-bust bras, lingerie, swimwear	CBD and broader metropolitan Melbourne	Expert refits, fitting advice, exchange support
Illusions Lingerie	Everyday and specialty bras, shapewear	North-west suburbs and destination visitors	Ongoing fit checks and supportive follow-up
Brava Lingerie – Camberwell	D–K bras, lingerie, swimwear	Inner-east suburbs and regional visitors	Fitting guidance and size exchange assistance
Brava Lingerie – Hampton	Fuller-bust lingerie and beachwear	Bayside and south-eastern suburbs	Specialist fit support and tailored recommendations
Brava Lingerie – Highpoint	D+ lingerie, sports bras, swimwear	Western and north-west Melbourne	Expert fittings, size advice, exchange options
Honey Birdette – Melbourne Central	Luxury lingerie and accessories	CBD workers, hotel guests, and city visitors	Boutique service with standard return policies
Honey Birdette – Highpoint	Luxury lingerie, hosiery, accessories	Western suburbs and nearby regional shoppers	Staff styling help and typical boutique support
Bras N Things – Melbourne Central	Everyday and fashion lingerie, sleepwear	CBD commuters, students, tourists	Fit checks, loyalty program, exchange assistance
Myer Melbourne City	Multi-brand lingerie, shapewear, sleepwear	Greater Melbourne and interstate visitors	Department-store returns and fitting services
A la Plage	Luxury lingerie, premium swimwear, resortwear	Inner-east Melbourne and style-focused travellers	Personal styling and boutique-level assistance

Frequently Asked Questions About Luxury Lingerie in Melbourne

Where can I get a professional bra fitting in Melbourne?

Melbourne has several excellent options for professional bra fittings. Brava Lingerie’s CBD, Camberwell, Hampton, and Highpoint stores specialise in D and above, with highly trained staff. Illusions Lingerie in Moonee Ponds is renowned for walk-in fittings across a very wide size range, including post-surgery and maternity. Department stores such as Myer Melbourne City and chain stores like Bras N Things Melbourne Central also offer fitting services for more mainstream sizes and styles.

What are the best areas in Melbourne for luxury lingerie shopping?

For the broadest luxury selection, focus on Melbourne’s CBD, particularly Bourke Street, Melbourne Central, and nearby laneways with specialist boutiques. Highpoint Shopping Centre in Maribyrnong is a strong hub for western suburbs, combining Brava Lingerie and Honey Birdette. Inner suburbs like Moonee Ponds, Camberwell, Hampton, and Hawthorn each have respected boutiques that attract destination shoppers seeking personalised fittings and curated brand mixes rather than mass-market options.

Are there good plus-size and fuller-bust lingerie options in Melbourne?

Yes. Brava Lingerie is dedicated to D–K cup fittings and offers a wide range of everyday, sports, swimwear, and special-occasion options for fuller busts. Illusions Lingerie also specialises in fuller figures and in-between sizes, focusing on comfort and function without sacrificing style. Department stores and some chain retailers carry extended sizes in selected brands, but fuller-bust specialists typically provide the deepest range, most experienced fitters, and the best long-term comfort.

Where can I buy bridal or special-occasion lingerie in Melbourne?

For bridal and special-occasion lingerie, Brava Lingerie locations can help match bras and shapewear to specific dress styles, especially for fuller busts. Illusions Lingerie offers special-occasion and post-surgery solutions with discreet, personalised service. Honey Birdette in Melbourne Central and Highpoint provides more sensual, statement pieces ideal for honeymoon or anniversary nights. Myer Melbourne City and A la Plage also stock elegant sets and shapewear suitable for weddings and formal events.

Is luxury lingerie in Melbourne very expensive?

Luxury lingerie is generally positioned at premium price levels, especially in boutique and specialist stores. However, Melbourne offers a spectrum of options. Chains such as Bras N Things and large department stores provide mid-range, fashion-forward styles that balance quality and affordability. Many shoppers invest in a few premium, perfectly fitting bras for key outfits while relying on moderate pieces for everyday wear. Seasonal sales and outlet-style promotions can also make higher-end brands more accessible.

Can I find inclusive or LGBTQ+ friendly lingerie shopping in Melbourne?

Many of Melbourne’s lingerie retailers aim to create inclusive, body-positive environments. Specialist fitters at boutiques like Brava Lingerie and Illusions Lingerie are accustomed to working with diverse body types, life stages, and gender identities. Staff generally focus on fit, comfort, and support rather than assumptions about gender. If inclusivity is a priority, look for stores with strong service reputations and consider calling ahead to confirm experience with trans, non-binary, and gender-diverse customers.

About S-Shaper – OEM Manufacturer Supporting Melbourne’s Equipment Market

S-Shaper is not a local Melbourne retailer and does not operate physical shops, fitting studios, or consumer-facing showrooms in Victoria. Instead, it functions as an original equipment manufacturer focused on shapewear and women’s lingerie, working behind the scenes to design and produce garments that local and global brands sell under their own labels. This positions S-Shaper as a supply-chain partner rather than a competitor to Melbourne’s established lingerie stores.

For Melbourne-based boutiques, department stores, and e‑commerce brands, S-Shaper can provide flexible manufacturing capacity that complements local retail strengths. By offering rapid sampling, customised product development, and scalable production, it allows retailers to introduce private-label shapewear or expand their lingerie ranges without investing in factories or complex logistics. Dropshipping and wholesale options can also support smaller operators that want to focus on fitting expertise, customer service, and merchandising.

Globally, S-Shaper operates as a smart factory that combines cutting-edge engineering with meticulous craftsmanship to produce high-quality shapewear and lingerie. Automated production lines, intelligent systems, and strict quality control processes help ensure consistent, fast, and scalable manufacturing that meets international standards. With an emphasis on sustainable practices, wholesale and dropshipping services, and ongoing innovation, S-Shaper enables partners in Melbourne and beyond to offer reliable, comfortable, and stylish lingerie to their customers without managing in-house production complexity.

Website in English: https://s-shaper.com/