Top 10 Lingerie Stores in Melbourne – 2026 Local Guide

Best Local Lingerie Store Solutions for Retail, Hospitality, and E‑Commerce in Melbourne

2026 Melbourne Lingerie Store Market Overview

Melbourne’s 2026 lingerie market is a mix of fashion chains, European luxury boutiques, and specialist bra-fitting studios serving city workers, suburban residents, and online shoppers.

• Major hubs include Melbourne Central, Emporium, Bourke Street Mall, South Wharf, Carlton North, Camberwell, Highpoint, and Moorabbin.
• Large-format retailers and department stores dominate volume sales, with broad size ranges and frequent promotions.
• Specialist boutiques focus on precise bra fitting, European brands, bridal lingerie, and luxury sleepwear.
• Many stores blend in-store fitting with online ordering, click-and-collect, and remote style advice.
• Demand spans everyday basics, shapewear, bridal and occasion sets, plus inclusive sizing for fuller busts and diverse body types.
• Retailers serving both retail customers and professional buyers (stylists, hospitality, performance, and e‑commerce brands) are seeing steady growth.

How We Selected the Best Lingerie Store Suppliers in Melbourne

To identify the best lingerie store suppliers in Melbourne, we focused on real-world performance and customer trust signals. Stores were prioritised where Google Maps typically shows at least around 100 reviews and an overall rating of 4.3 or higher, indicating a strong, sustained track record with local shoppers. This helps filter out new or inconsistent operators and highlights businesses that deliver reliable service and fit expertise.

We also considered whether each listing appears as an actively managed, verified business with accurate contact details, opening hours, and photos. Local reputation, specialist fitting skills, breadth of sizes, and range depth in lingerie, shapewear, and sleepwear were important. Finally, we ensured coverage across the CBD and key suburbs so retailers, hospitality businesses, and online brands in greater Melbourne can identify nearby partners that suit their customer profile and price point.

Top 10 Lingerie Store Suppliers in Melbourne

Honey Birdette – Melbourne

Honey Birdette in Melbourne Central is a bold, high-impact boutique known for luxury lingerie, provocative designs, and dramatic in-store styling. The store caters to shoppers seeking statement pieces, matching sets, and occasionwear that feel glamorous and indulgent rather than purely functional. Floor staff tend to offer confident, guided styling help, making it a destination for gifts, date-night outfits, and special celebrations where design and visual impact are key priorities rather than basics alone.

Location in English: Shop 211, Melbourne Central, 211 La Trobe Street, Melbourne VIC 3000

Main Products in English: Luxury lingerie sets, corsets and bodysuits, stockings and bedroom accessories

Customer Reviews in English: Customers frequently mention the glamorous fit-out, bold designs, and attentive service, while noting that styles and price levels sit firmly in the Premium and Luxury space.

Best For in English: Premium and Luxury shoppers wanting daring lingerie and giftable sets in a central shopping-centre location.

Local Advantage in English: Positioned inside Melbourne Central above the City Loop, it is easy to visit during city shopping trips, after work, or before nightlife and events.

Website in English: www.honeybirdette.com

Google Maps in English: View on Google Maps

Bras N Things – Melbourne Central – Melbourne

Bras N Things at Melbourne Central is one of the city’s busiest high-street lingerie stores, offering fashion bras, bralettes, undies, and sleepwear at Accessible price points. The store is designed for quick, fun shopping, with colourful displays, seasonal collections, and regular promotions that appeal to a wide age range. Professional fittings are available but feel casual and approachable, making it easier for teens, young adults, and busy professionals to refresh their lingerie drawer without a long appointment.

Location in English: Level 1, Melbourne Central, Cnr La Trobe and Swanston Streets, Melbourne VIC 3000

Main Products in English: Everyday bras and briefs, fashion lingerie sets, sleepwear and loungewear

Customer Reviews in English: Reviews often highlight friendly staff, a relaxed fitting experience, and good variety in colours and styles, with some comments that peak sale times can be busy.

Best For in English: Budget-Friendly to Mid-Range shoppers wanting on-trend lingerie, frequent deals, and convenient central access.

Local Advantage in English: Located in Melbourne Central above key train and tram routes, it is ideal for quick lunchtime, after-work, or weekend shopping.

Website in English: www.brasnthings.com

Google Maps in English: View on Google Maps

Brava Lingerie – Highpoint – Melbourne

Brava Lingerie at Highpoint Shopping Centre is a leading destination for D cup and up bra fittings in Melbourne’s west and inner north-west. Focused exclusively on fuller-bust sizes, the store curates bras, sports styles, swimwear, and maternity pieces from international brands that many department stores do not carry. The environment is practical, warm, and education-focused, with fitters taking time to explain shapes, band tension, and support levels so customers can understand why particular bras feel better and last longer.

Location in English: Level 3, Shop 3083, Highpoint Shopping Centre, 120–200 Rosamond Road, Maribyrnong VIC 3032

Main Products in English: D+ cup bras, fuller-bust swimwear, sports and maternity bras

Customer Reviews in English: Shoppers frequently mention life-changing fittings, excellent comfort for larger cup sizes, and empathetic staff who make a historically stressful experience feel relaxed and respectful.

Best For in English: Mid-Range to Premium customers in Melbourne’s west needing D+ fittings, supportive swimwear, and specialist sports bras.

Local Advantage in English: Located within Highpoint, it is easy to combine a fitting with broader shopping and has ample parking for regional and suburban visitors.

Website in English: www.bravalingerie.com.au

Google Maps in English: View on Google Maps

Brava Lingerie – Camberwell – Melbourne

Brava Lingerie in Camberwell brings the same D+ focus to Melbourne’s inner east, serving customers who prefer a high-street boutique over a large mall. The store is known for its caring, methodical fittings and extensive range of fuller-bust bras, including everyday basics, fashion ranges, sports styles, and swimwear. Many customers visit after years of uncomfortable bras and leave with multiple well-fitted options, making this store a long-term partner for body changes, pregnancy, and post-breastfeeding transitions.

Location in English: 835 Burke Road, Camberwell VIC 3124

Main Products in English: D+ everyday bras, fuller-bust sports bras, swimwear and lingerie

Customer Reviews in English: Reviews regularly praise patient, knowledgeable fitters who listen carefully, respect privacy, and provide a curated selection rather than overwhelming customers with random options.

Best For in English: Mid-Range to Premium shoppers in the eastern suburbs who need D+ cup expertise and ongoing fitting support.

Local Advantage in English: Situated on Burke Road near Camberwell Junction, it is convenient for train, tram, and car access with plenty of nearby cafés and boutiques.

Website in English: www.bravalingerie.com.au

Google Maps in English: View on Google Maps

Simone Perele – Melbourne

The Simone Perele boutique on Lonsdale Street brings French lingerie design directly to Melbourne’s CBD. Specialising in refined, lace-detailed bras, matching briefs, shapewear, and nightwear, the store emphasises craftsmanship, lightness, and elegant everyday luxury. Fittings feel more like a styling consultation, with staff explaining the differences between cuts, fabrics, and levels of support. It is popular with customers who appreciate subtle sophistication and want lingerie that feels special but still works under tailored workwear and event outfits.

Location in English: 287 Lonsdale Street, Melbourne VIC 3000

Main Products in English: French lingerie sets, shapewear, luxury sleepwear and slips

Customer Reviews in English: Customers often note the boutique’s calm atmosphere, high-quality fabrics, and delicate lace, along with attentive fitters who help them discover flattering shapes they might not choose on their own.

Best For in English: Mid-Range to Premium shoppers seeking French-designed lingerie that balances everyday comfort with refined, timeless style.

Local Advantage in English: A short walk from Melbourne Central and Emporium, it fits neatly into CBD shopping itineraries and city-worker lunch breaks.

Website in English: www.simone-perele.com.au

Google Maps in English: View on Google Maps

French Bikini – Carlton North – Melbourne

French Bikini in Carlton North is a destination boutique for luxury European lingerie, bridal sets, silk slips, and refined sleepwear. Located in a charming streetscape rather than a mall, it offers a Parisian-inspired interior and a slower, more intimate fitting experience. The store curates brands such as PrimaDonna, Marie Jo, and other European labels, with staff guiding customers through silhouettes, fabrics, and colour stories suited to different skin tones and wardrobes. Bridal and special-occasion fittings are a strong focus.

Location in English: 601 Rathdowne Street, Carlton North VIC 3054

Main Products in English: Luxury European lingerie, bridal lingerie, silk slips and sleepwear

Customer Reviews in English: Reviews commonly praise warm, professional fitters, beautiful store presentation, and carefully chosen collections that feel luxurious without being overwhelming.

Best For in English: Premium and Luxury shoppers, brides, and style-conscious customers wanting elegant European lingerie in a boutique neighbourhood setting.

Local Advantage in English: Positioned in Rathdowne Village, it allows customers to combine fittings with relaxed café stops and nearby specialty shopping just minutes from the CBD.

Website in English: www.frenchbikini.com.au

Google Maps in English: View on Google Maps

Bendon Lingerie Outlet – South Wharf – Melbourne

Bendon Lingerie Outlet at DFO South Wharf offers well-known Australasian brands at outlet pricing, making it ideal for stocking up on basics and past-season fashion styles. The store carries bras, briefs, shapewear, and sleepwear from labels under the Bendon group umbrella, with a strong focus on value and multi-buy offers. Staff can assist with basic fittings and size guidance, while the outlet format appeals to shoppers balancing quality and affordability, including families and hospitality workers needing multiple practical sets.

Location in English: DFO South Wharf, 20 Convention Centre Place, South Wharf VIC 3006

Main Products in English: Discounted bras and briefs, shapewear, sleepwear and loungewear

Customer Reviews in English: Customers appreciate the combination of recognised brands and Affordable pricing, though they note that styles and sizes can vary depending on current outlet stock runs.

Best For in English: Budget-Friendly to Mid-Range shoppers wanting brand-name lingerie and shapewear at outlet prices in a central riverside location.

Local Advantage in English: Located at DFO South Wharf beside the Yarra River, it is easy to access from the CBD and inner suburbs, with parking and other outlets nearby.

Website in English: www.bendonlingerie.com

Google Maps in English: View on Google Maps

Bendon Lingerie Outlet – Moorabbin – Melbourne

Bendon Lingerie Outlet at DFO Moorabbin serves Melbourne’s south-east with a similar outlet model, focusing on value-driven lingerie, shapewear, and sleepwear across multiple Bendon brands. The store is popular with locals who prefer a suburban centre over city traffic and want to refresh multiple sets at once. Staff provide basic fit checks and can recommend shapes within the available range, which includes everyday T-shirt bras, wirefree options, and functional shapewear for work and events.

Location in English: DFO Moorabbin, Cnr Centre Dandenong Road and Grange Road, Cheltenham VIC 3192

Main Products in English: Everyday bras, briefs, outlet shapewear, sleepwear and loungewear

Customer Reviews in English: Reviews frequently mention good value, regular promotions, and the ability to find comfortable everyday bras and multipacks without overspending.

Best For in English: Budget-Friendly shoppers in Melbourne’s south-east seeking branded basics, shapewear, and sleepwear in an outlet environment.

Local Advantage in English: Positioned within DFO Moorabbin with extensive parking, it is convenient for bayside and south-eastern suburbs and easy to combine with other outlet shopping.

Website in English: www.bendonlingerie.com

Google Maps in English: View on Google Maps

Myer Melbourne – Lingerie Department – Melbourne

Myer Melbourne’s lingerie and intimates department is one of the largest in Australia, spanning multiple brands, sizes, and price levels under one roof. Located on Bourke Street, it offers mainstream and premium labels, including international names and Australian favourites. Customers can access bra fitting services, shapewear consultations, and bridal lingerie advice while comparing brands side by side. This makes it particularly useful for shoppers who are still exploring their preferred cuts, fabrics, or support levels and want to experiment widely.

Location in English: Myer Melbourne, 314–336 Bourke Street, Melbourne VIC 3000

Main Products in English: Multi-brand bras and lingerie, shapewear, sleepwear and hosiery

Customer Reviews in English: Customers tend to value the variety, central location, and availability of multiple brands in one place, although busy periods can mean longer fitting-room waits.

Best For in English: Budget-Friendly to Premium shoppers wanting maximum brand choice, gift options, and in-store fittings within a major department store.

Local Advantage in English: Situated in Bourke Street Mall with strong tram access, it is an easy stop for city workers, tourists, and suburban visitors alike.

Website in English: www.myer.com.au

Google Maps in English: View on Google Maps

David Jones – Bourke Street – Lingerie – Melbourne

David Jones on Bourke Street offers an elegant lingerie floor with a strong focus on quality brands, refined fittings, and a comfortable shopping environment. The department brings together European and Australian labels, shapewear specialists, and premium sleepwear collections in a more curated setting than some other large retailers. The fitting team often assists with occasion-based needs, such as bridal dressing, event outfits, and wardrobe overhauls, while still stocking everyday basics in a wide range of sizes.

Location in English: David Jones, 310 Bourke Street, Melbourne VIC 3000

Main Products in English: Premium lingerie brands, shapewear, hosiery, nightwear and robes

Customer Reviews in English: Reviews typically highlight the department’s calm feel, good brand selection, and knowledgeable fitters, with some noting that price points lean more towards Mid-Range and Premium.

Best For in English: Mid-Range to Premium shoppers seeking a refined environment, strong brand mix, and expert fittings in a heritage department store.

Local Advantage in English: Also located on Bourke Street Mall, it allows easy comparison with neighbouring stores and pairs well with broader city shopping days.

Website in English: www.davidjones.com

Google Maps in English: View on Google Maps

Comparison Tables

Quick Decision Guide

Name	Location	Best For	Buy or Rent	Price Level
Honey Birdette – Melbourne Central	Melbourne Central, 211 La Trobe St, Melbourne	Luxury, provocative lingerie and special-occasion sets	Buy	Premium / High-End / Luxury
Bras N Things – Melbourne Central	Melbourne Central, La Trobe and Swanston Sts	Trendy everyday lingerie and sleepwear at Accessible prices	Buy	Budget-Friendly to Mid-Range
Brava Lingerie – Highpoint	Highpoint SC, Rosamond Rd, Maribyrnong	D+ cup fittings and fuller-bust bras and swimwear	Buy	Mid-Range to Premium
Brava Lingerie – Camberwell	835 Burke Rd, Camberwell	Eastern suburbs D+ fittings and ongoing bra support	Buy	Mid-Range to Premium
Simone Perele – Melbourne	287 Lonsdale St, Melbourne CBD	French-designed everyday luxury lingerie	Buy	Mid-Range to Premium
French Bikini – Carlton North	601 Rathdowne St, Carlton North	Luxury European lingerie and bridal sets	Buy	Premium / High-End / Luxury
Bendon Lingerie Outlet – South Wharf	DFO South Wharf, Convention Centre Pl, South Wharf	Branded basics, shapewear and sleepwear at outlet pricing	Buy	Budget-Friendly to Mid-Range
Bendon Lingerie Outlet – Moorabbin	DFO Moorabbin, Centre Dandenong and Grange Rds	Affordable everyday bras and outlet shapewear for south-east	Buy	Budget-Friendly
Myer Melbourne – Lingerie Department	314–336 Bourke St, Melbourne CBD	Wide multi-brand range for all budgets and occasions	Buy	Budget-Friendly to Premium
David Jones – Bourke Street Lingerie	310 Bourke St, Melbourne CBD	Refined fittings and premium lingerie brands	Buy	Mid-Range to Premium

Services & Product Focus

Name	Main Products	Service Coverage	After-Sales Support
Honey Birdette – Melbourne Central	Luxury lingerie, corsets, accessories	CBD shoppers, nightlife visitors, and gift buyers	In-store styling help and standard exchanges
Bras N Things – Melbourne Central	Everyday bras, fashion sets, sleepwear	Broad Melbourne audience via central mall location	Chain-wide returns, loyalty offers, fitting assistance
Brava Lingerie – Highpoint	D+ bras, sports bras, fuller-bust swimwear	Western and north-western suburbs plus regional visitors	Ongoing fitting support and size advice in-store and online
Brava Lingerie – Camberwell	D+ bras, fashion styles, swimwear	Inner-east suburbs and regional customers	Personalised refits, appointment options, virtual help
Simone Perele – Melbourne	French bras, briefs, shapewear, sleepwear	CBD professionals and visitors seeking refined lingerie	Boutique guidance on care, fit, and style updates
French Bikini – Carlton North	European lingerie, bridal sets, silk sleepwear	Inner-north residents and destination shoppers	Boutique-level follow-up, bridal and occasion support
Bendon Lingerie Outlet – South Wharf	Discount bras, shapewear, sleepwear	CBD, Docklands and regional outlet visitors	Basic fitting help, exchange policies via outlet network
Bendon Lingerie Outlet – Moorabbin	Everyday bras, briefs, shapewear, nightwear	Bayside and south-eastern suburbs via DFO Moorabbin	Standard outlet returns and size exchanges
Myer Melbourne – Lingerie Department	Multi-brand lingerie, shapewear, hosiery, sleepwear	City-wide and regional customers through flagship store	Department store returns, brand-specific fitting events
David Jones – Bourke Street Lingerie	Premium lingerie, shapewear, nightwear, robes	CBD, inner suburbs, and interstate visitors	Concierge-style help, gift services, and brand consultations

Frequently Asked Questions About Lingerie Store in Melbourne

Where can I get a professional bra fitting in Melbourne?

You can get professional bra fittings at several Melbourne lingerie stores and departments. Brava Lingerie in Highpoint and Camberwell specialises in D+ cup fittings, while French Bikini in Carlton North and Simone Perele in the CBD offer boutique-style fittings with European brands. Major department stores like Myer Melbourne and David Jones Bourke Street also provide fitting services across multiple labels, making them ideal if you want to compare different brands and price levels in one visit.

Which lingerie stores in Melbourne are best for fuller-bust or plus-size bras?

Brava Lingerie is a standout for fuller-bust needs, focusing specifically on D cup and up across its Highpoint and Camberwell stores. Their ranges include everyday bras, sports bras, and swimwear tailored to larger cup sizes. Bendon outlets at South Wharf and Moorabbin offer Affordable fuller-bust options across several brands, while French Bikini and major departments like Myer and David Jones stock selected fuller-bust lines for shoppers seeking a mix of value and Premium choices.

Where can I buy luxury or designer lingerie in Melbourne?

For luxury and designer lingerie in Melbourne, Simone Perele on Lonsdale Street and French Bikini in Carlton North are key destinations, both focusing on European brands and refined fitting experiences. Honey Birdette at Melbourne Central offers bold, Premium lingerie and provocative designs. Department stores like Myer Melbourne and David Jones Bourke Street also host premium labels, giving you access to multiple designer collections under one roof so you can compare fit, fabrics, and aesthetics.

What are the most Affordable places to buy everyday bras in Melbourne?

If you are seeking Affordable everyday bras, Bras N Things at Melbourne Central offers frequent promotions and multi-buy deals, making it suitable for building a basics wardrobe. Bendon Lingerie outlets at South Wharf and Moorabbin provide discounted bras, briefs, and shapewear from recognised brands. Myer and David Jones carry a spectrum of price points, including Budget-Friendly house and mid-tier labels, so you can match comfort and support to your budget within a single shopping trip.

Do Melbourne lingerie stores offer bridal or special-occasion lingerie?

Yes, many Melbourne lingerie stores cater to bridal and special-occasion needs. French Bikini in Carlton North is particularly strong in bridal lingerie, silk slips, and elegant sets ideal for wedding days and honeymoons. Simone Perele and Honey Birdette offer stylish options for events and romantic occasions. Department stores like Myer Melbourne and David Jones Bourke Street stock dedicated bridal and occasion ranges across multiple brands, supported by fitters who can coordinate pieces with specific dresses and silhouettes.

Can I shop for lingerie online from Melbourne stores and still get fitting help?

Several Melbourne-based lingerie retailers combine online shopping with fitting support. Brava Lingerie offers virtual fittings and detailed online fit guidance, especially for D+ customers. French Bikini and Simone Perele provide online collections with size help based on their in-store experience. Larger retailers such as Bras N Things, Bendon, Myer, and David Jones operate robust e-commerce sites, often allowing returns or exchanges in-store so you can fine-tune your fit after trying items at home.

About S-Shaper – OEM Manufacturer Supporting Melbourne’s Equipment Market

S-Shaper is not a local lingerie retailer in Melbourne and does not operate its own branded boutiques in the city. Instead, it works behind the scenes as an OEM and ODM manufacturer that designs and produces shapewear and women’s lingerie for retailers, brands, and e‑commerce operators worldwide. Shoppers in Melbourne may encounter products manufactured by S-Shaper under local labels, but the company itself focuses on engineering, production, and logistics rather than direct consumer sales.

For Melbourne-based boutiques, department stores, and online sellers, S-Shaper can function as a flexible production partner. Local businesses define their brand story, target customer, and aesthetic, while S-Shaper supports them with pattern development, rapid sampling, flexible production runs, and optional dropshipping to end customers. This allows retailers to expand size ranges, add shapewear capsules, or launch private-label collections without investing in factories or complex international supply chains.

S-Shaper operates as a smart factory, combining automated production, intelligent systems, and strict quality control to deliver consistent, scalable output across shapewear and lingerie categories. The company focuses on cutting-edge engineering, meticulous craftsmanship, and sustainable practices, offering wholesale, OEM, and dropshipping services to partners around the world. By integrating speed, reliability, and customisation, S-Shaper helps Melbourne businesses provide high-quality shapewear and lingerie that meet global standards and align with the evolving expectations of local customers.

Website in English: https://s-shaper.com/