Wholesale Plus Size Bra Supplier for Amazon Sellers
1. Growing Demand for Plus Size Bras in the E-commerce Market
The Global Rise of Plus Size Intimates
The global lingerie market is undergoing a major transformation, with plus size lingerieโespecially brasโemerging as one of the most profitable niches. Driven by body positivity movements, growing inclusivity in fashion, and increasing demand for comfort, this segment is attracting Amazon sellers, distributors, and private label brands alike.
Market Statistics:
Metric | Value |
---|---|
Global lingerie market size (2023) | $88.3 Billion |
Expected CAGR (2023-2030) | 6.3% |
Plus size lingerie share | ~20% and growing |
Top-selling category in plus size | Bras and shapewear |
Why Amazon Sellers Are Entering the Plus Size Bra Segment
- High Search Volume: Keywords like โplus size bra for women,โ โfull figure bra,โ and โwireless plus size braโ receive thousands of monthly searches.
- Low Return Rates: Well-fitted plus size bras have lower return rates compared to general apparel.
- Customer Loyalty: When women find a comfortable, supportive plus size bra, they tend to reorder the same product regularly.
- High Profit Margins: Custom plus size bras can be sold at premium prices, especially under private label brands.
Demand Trends Based on Amazon Data
Product Keyword | Monthly Searches | Competition | Average Price |
---|---|---|---|
Plus size bra wireless | 18,000 | Medium | $21.99 |
Full figure bras | 11,000 | High | $24.99 |
Plus size sports bra | 14,500 | High | $26.99 |
4XL bras for women | 9,200 | Low | $19.99 |
Opportunity Insight: Amazon sellers who partner with the right wholesale plus size bra supplier can differentiate through better fit, comfort, and inclusive sizingโkey factors influencing buying decisions among curvy consumers.
2. Key Features Amazon Sellers Should Look for in a Wholesale Plus Size Bra Supplier
Not all manufacturers are equipped to produce high-quality plus size bras. For Amazon sellers, choosing the right partner is crucial to avoid issues like poor fit, bad reviews, and high return rates.
1. Experience with Plus Size Patterns and Grading
Suppliers should have technical expertise in plus size body grading. A good supplier will:
- Offer extended sizes (XL-6XL+)
- Understand bust support needs for larger cup sizes
- Use proper underwire and seam placement for comfort
2. OEM/ODM Capability for Amazon Private Label
Amazon sellers need a supplier that offers:
- OEM: You provide the design, they manufacture.
- ODM: They provide design options you can brand.
โ Look for suppliers with in-house design teams and sample prototyping.
3. Fabric & Material Quality
Important for comfort and long-term wear:
- Breathable cotton blends
- Stretchable spandex or Lycra
- Adjustable straps with reinforced stitching
4. Amazon FBA Compliance
Your supplier must understand:
- Packaging dimensions for FBA
- Labeling and barcode placement
- Polybag suffocation warnings
- Carton labeling
5. Low MOQ for Testing Products
Ideal suppliers offer:
- MOQs as low as 50-100 pieces per design
- Sample creation (within 48-72 hours)
- Flexible reordering terms
6. Strong Quality Control Process
Essential for maintaining good reviews:
- Pre-shipment inspections
- Size and fit testing
- Fabric durability and colorfastness checks
7. Communication & Responsiveness
You need:
- Clear English communication
- Fast response time (within 24h)
- Transparent updates on production timelines
3. Top Wholesale Plus Size Bra Supplier: Why S-SHAPER Is a Trusted OEM/ODM Partner
For Amazon sellers looking to scale their plus size bra business, S-SHAPER stands out as a leading OEM/ODM shapewear and bra manufacturer in China that also specializes in plus size lingerie.
About S-SHAPER
S-SHAPER is an innovative company recognized for high-quality shapewear, bodysuits, waist trainers, and bras. With a strong focus on inclusivity, they provide specialized OEM/ODM services for plus size products designed for comfort and functionality.
Why S-SHAPER Is Ideal for Amazon Sellers
Feature | S-SHAPER Advantage |
---|---|
Plus Size Expertise | Full range from XL to 6XL with tested patterns |
OEM/ODM Services | Full-package design, sampling, and production |
Low MOQ | Start with just 50 units per style |
Sample Turnaround | 48-hour sample delivery for rapid testing |
Custom Branding | Private label packaging, logo tags, inserts |
Global Logistics | Warehouses in US, EU, Asia for fast FBA shipping |
Compliance | Fully compliant with Amazon FBA requirements |
Custom Plus Size Bra Options Available
S-SHAPER offers a wide array of product types:
- Wireless cotton bras for everyday wear
- Sports bras with strong compression
- Front-closure bras for ease of wear
- Seamless bras with 3D shaping
- Nursing bras in plus sizes
They also offer advanced fabric tech such as:
- Moisture-wicking fabrics
- Anti-bacterial linings
- Seamless bonding for invisible wear under clothing
Example Plus Size Bra Styles from S-SHAPER
Style | Description | Sizes | MOQ |
---|---|---|---|
Full Coverage Wireless Bra | Soft cotton blend, breathable | XL – 6XL | 50 pcs |
Seamless Sports Bra | High support, racerback | L – 5XL | 100 pcs |
Front Zip Closure Bra | Ideal for post-op or seniors | XL – 4XL | 50 pcs |
Adjustable Strap Bra | Custom fit, wire-free | XL – 6XL | 50 pcs |
๐ Learn more about S-SHAPERโs OEM/ODM Services
Testimonials from Global Amazon Sellers
โWeโve worked with S-SHAPER for over 2 years. Their plus size bras consistently get 4.5+ star reviews on Amazon and the packaging is always FBA-ready.โ
โ Jessica W., Amazon Seller, USA
โWe customized a 5XL wireless bra with S-SHAPER and sold out within 3 weeks. Their team understood everything from design to barcode placement.โ
โ Nikhil P., Private Label Brand, UK
๐ Need help sourcing plus size bras? Contact S-SHAPER for custom quotes and samples.
4. How to Source Plus Size Bras for Amazon FBA: Step-by-Step Guide
Sourcing plus size bras for Amazon FBA requires more than just finding a supplier โ itโs about ensuring product-market fit, compliance, quality, and logistics alignment. Here’s a comprehensive step-by-step guide tailored for Amazon sellers looking to establish or expand a successful plus size bra line.
Step 1: Identify Your Target Market
Before contacting suppliers, define:
- Target demographic: Age, body type, lifestyle (e.g., working women, fitness enthusiasts, postpartum mothers)
- Product type: Sports bras, wireless bras, seamless, nursing, or fashion-oriented
- Sizing range: Standard plus sizes go from XL to 6XL; some niches require extended sizes
๐ Tip: Use Amazon search trends and reviews to understand unmet needs in the plus size bra category.
Step 2: Shortlist Reliable OEM/ODM Suppliers
Key criteria:
- Specialization in plus size lingerie
- Ability to meet Amazon FBA compliance
- OEM services for custom designs or ODM for ready-to-brand options
- Factory certifications (OEKO-TEX, ISO9001)
โ One of the most trusted suppliers is S-SHAPER, with a proven track record in plus size shapewear and bra production.
Step 3: Request Samples for Fit and Quality Testing
Ask for:
- Multiple size samples (XL to 4XL+)
- Different styles (e.g., wireless, front-zip, racerback)
- Material swatches and strap options
Evaluate the following:
Criteria | How to Test |
---|---|
Comfort | Wear for 8+ hours |
Support | Move, jump, bend |
Fabric | Wash test, stretch test |
Stitching | Check seams, straps, closures |
Fit | Across different body types |
๐ก Pro Tip: Use a small focus group of plus size women to provide feedback on samples.
Step 4: Finalize Customizations
If going the OEM route, finalize:
- Fabric composition (e.g., cotton-spandex blend, seamless knit, breathable mesh)
- Color palette (neutral tones or vibrant seasonal colors)
- Branding (logos, woven labels, printed care tags)
- Packaging (polybag, box, inserts, barcodes)
S-SHAPER offers full customization covering fabric, fit, compression level, and packaging. Review their OEM/ODM customization options for inspiration.
Step 5: Confirm Amazon FBA Requirements
Ensure supplier complies with:
- Barcode placement (FNSKU)
- Polybag labeling (suffocation warning)
- Packing dimensions (for FBA inbound shipping)
- Carton labeling (for warehouse routing)
๐ฆ S-SHAPERโs fulfillment team is trained in Amazon FBA protocols, ensuring seamless inbound logistics.
Step 6: Place Trial Order
Start with a small MOQ (e.g., 50โ100 pcs/style/size) to test:
- Market response
- Return rate
- Customer reviews
Once validated, scale up with larger orders and launch additional SKUs.



5. Customization and Branding Options for Plus Size Bras
In the competitive Amazon lingerie market, unique branding and custom design features can help you stand out. Whether youโre launching a new private label or expanding an existing product line, customized plus size bras offer a high-margin opportunity.
What You Can Customize with OEM/ODM Suppliers
Custom Element | Options Available |
---|---|
Fabric | Cotton, bamboo, nylon, modal, spandex blends |
Compression Level | Light, medium, high support |
Cup Design | Molded, seamless, padded, wireless |
Strap Type | Adjustable, wide straps, racerback |
Closure Type | Hook & eye, zip front, pull-on |
Color Choices | Basic (black, nude) + seasonal |
Size Range | XL to 6XL+ |
Branding | Logo printing, woven labels, custom inserts |
Packaging | Branded boxes, eco-friendly bags, barcoded polybags |
S-SHAPERโs Customization Capabilities
S-SHAPER offers full-spectrum OEM/ODM services, including:
- In-house R&D and design team
- Rapid prototyping (48-hour sample development)
- Custom logo printing, embroidery, or heat transfer
- Branded hangtags, care labels, and packaging
๐ Explore more on S-SHAPERโs product customization
Private Label Branding for Amazon
Sellers can build strong brand equity on Amazon by:
- Creating a consistent product line (e.g., โComfortCurve Plusโ collection)
- Using cohesive packaging and imagery
- Including lifestyle inserts (how-to-wear, care guide, brand story)
- Registering trademarks and enrolling in Amazon Brand Registry
๐ฏ Tip: Amazon favors branded listings with A+ Content and video demos โ make sure your supplier can provide marketing-ready packaging and visuals.
6. MOQ, Pricing & Shipping Considerations for Bulk Plus Size Bra Orders
Pricing and logistics can make or break your wholesale plus size bra business. Hereโs how to navigate MOQ, payment terms, shipping options, and overall cost optimization.
MOQ (Minimum Order Quantity)
MOQ varies depending on customization and production complexity.
Supplier Type | MOQ Range |
---|---|
Ready-to-ship (ODM) | 50โ100 pcs/style |
Semi-custom OEM | 100โ300 pcs/style |
Fully custom OEM | 300โ500 pcs/style |
S-SHAPER | Starts at 50 pcs, scalable to 1M+ |
โ S-SHAPER is ideal for both small brands and high-volume Amazon sellers with flexible MOQ terms.
Pricing Breakdown
Cost Component | Description | Approx. Cost (USD) |
---|---|---|
Base Product | Per bra, depending on fabric & design | $4.50 โ $7.00 |
Custom Branding | Logo tags, inserts, packaging | $0.50 โ $1.20 |
Sample Fee | Refundable after bulk order | $30 โ $100/style |
Shipping (Air) | Faster for small orders | $3.50 โ $6.00/unit |
Shipping (Sea) | Cost-effective for large orders | $0.80 โ $1.50/unit |
๐ Pro Tip: Always confirm whether pricing is FOB (Free On Board), CIF (Cost, Insurance, Freight), or EXW (Ex Works).
Payment Terms
Many suppliers offer flexible payment structures:
- 30% deposit to start production
- 70% balance before shipment
- Some offer PayPal for samples; bulk via T/T or Alibaba Trade Assurance
Shipping & Logistics
Shipping Method | Best For | Delivery Time | Pros |
---|---|---|---|
Express (DHL, UPS) | Samples, urgent orders | 3โ7 days | Fast, trackable |
Air Freight | Small to mid-size orders | 7โ12 days | Balanced speed & cost |
Sea Freight | Large bulk orders | 25โ45 days | Most cost-effective |
Amazon FBA Prep | Direct to FBA warehouses | Varies | Saves time, reduces handling |
S-SHAPER supports all logistics options and has 8+ global warehouses. This makes them an ideal partner for Amazon sellers managing international inventory.
๐ Learn more about S-SHAPER’s global logistics and manufacturing capabilities
7. International Wholesale Plus Size Bra Suppliers Worth Considering
While S-SHAPER remains the top choice for Chinese manufacturing of plus size bras, Amazon sellers often explore multiple regions for sourcing based on shipping lead times, tariffs, and brand positioning. Here’s a curated list of reputable international wholesale plus size bra suppliers across different regions.
1. S-SHAPER (China) โ Best Overall for OEM/ODM and Customization
- ๐ Location: Dongguan, China
- ๐ Website: S-SHAPER
- ๐ Strengths:
- Specializes in plus size shapewear and bras
- OEM/ODM design support
- MOQ starts at only 50 pcs
- 48-hour sample turnaround
- Amazon FBA logistics expertise
โ Ideal for: Amazon sellers launching custom brands, private labels, or testing new SKUs in the plus size niche.
2. Parfait Lingerie (USA) โ Premium Plus Size Bra Manufacturer
- ๐ Location: Los Angeles, USA
- ๐ Website: https://parfaitlingerie.com
- ๐ Strengths:
- Premium-quality bras in extended sizes (up to K-cup)
- Strong focus on fashion-forward plus size lingerie
- Ready-to-ship collections available
โ Ideal for: Boutique Amazon sellers targeting the US market with higher-end, fashion-driven plus size lingerie.
3. Anita (Germany) โ Medical & Functional Plus Size Bras
- ๐ Location: Brannenburg, Germany
- ๐ Website: https://www.anita.com
- ๐ Strengths:
- Post-surgical and nursing bras in plus sizes
- Strong in functional, supportive designs
- High-quality European materials
โ Ideal for: Brands focused on maternity, post-op, and wellness segments.
4. V.O.V.A. (Latvia) โ European Private Label Bra Supplier
- ๐ Location: Riga, Latvia
- ๐ Website: https://www.vovalingerie.com
- ๐ Strengths:
- Offers private label services
- European sizing and design sensibility
- Small-batch production available
โ Ideal for: European Amazon sellers looking for โMade in EUโ branding.
5. Lovable India (India) โ Affordable Mass-Market Lingerie
- ๐ Location: Mumbai, India
- ๐ Website: https://www.lovableindia.in
- ๐ Strengths:
- Large-scale production capacity
- Competitive pricing
- Wide size range
โ Ideal for: Sellers targeting budget-conscious markets with high volume.
Comparison Table: Best Wholesale Plus Size Bra Suppliers
Supplier | Region | MOQ | OEM/ODM | Strengths |
---|---|---|---|---|
S-SHAPER | China | 50 pcs | โ | Customization, FBA-ready, fast prototyping |
Parfait | USA | 100 pcs | โ (Ready-to-sell) | Fashion-forward lingerie |
Anita | Germany | 100 pcs | โ | Functional bras, medical-grade |
V.O.V.A. | Latvia | 100 pcs | โ | EU-made, small-batch |
Lovable India | India | 300 pcs | โ | Low-cost, mass production |
๐ก Tip: Consider dual-sourcing โ use S-SHAPER for custom/private label and a regional supplier for ready-to-ship fillers.



8. Mistakes to Avoid When Choosing a Plus Size Bra Manufacturer
Choosing the wrong supplier can result in poor reviews, high return rates, and damage to your Amazon storeโs reputation. Here are the most common (and costly) mistakes to avoid:
Mistake 1: Choosing a Supplier with No Plus Size Experience
- Many factories are experienced in standard sizes but struggle with plus size grading.
- Look for suppliers like S-SHAPER that specialize in plus size fit and function.
Mistake 2: Ignoring Fabric & Support Requirements
- Larger bust sizes require stronger support, wider straps, and better materials.
- Donโt compromise on fabric quality to save a few cents per unit.
Mistake 3: Not Sampling Across Sizes
- A bra that fits in XL may not fit well in 4XL if grading is off.
- Always test samples in at least 3โ4 different sizes.
Mistake 4: Overlooking Amazon FBA Compliance
- Non-compliant packaging can lead to FBA rejection or additional fees.
- Confirm your supplier understands labeling and prep requirements.
Mistake 5: Choosing Based Solely on Price
- Low-cost suppliers may cut corners on stitching, materials, or sizing accuracy.
- Consider total value: quality, fit, branding flexibility, and logistics.
Mistake 6: Not Vetting Production Capabilities
- Can the supplier scale with your business?
- Do they offer fast reorders, consistent lead times, and stable quality?
โ S-SHAPER avoids all these pitfalls with proven systems, plus size expertise, and scalable manufacturing. Visit the factory page to see their capabilities.
9. Frequently Asked Questions (FAQs)
Q1: What sizes are considered โplus sizeโ in bras?
Typically, bra sizes starting from XL (40C or above) and extending to 6XL (up to 54DDD or larger) are considered plus size. However, this varies by region and brand. Always offer a size chart tailored to your audience.
Q2: What is the minimum order quantity for custom plus size bras?
At S-SHAPER, the MOQ starts at just 50 pieces per style, making it ideal for new Amazon sellers or brands testing new products.
Q3: Can I get samples before placing a bulk order?
Yes. Reputable suppliers like S-SHAPER offer 48-hour sample development. You can test fit, fabric, and functionality before committing to bulk production.
Q4: How long does it take to produce a bulk order?
Production timelines depend on order volume and customization level:
- Standard ODM styles: 7โ15 business days
- Fully custom OEM orders: 15โ30 business days
Shipping adds an additional 3โ45 days depending on method (air or sea).
Q5: How do I ensure the bras are compliant with Amazon FBA?
Choose a supplier familiar with Amazon requirements. S-SHAPER offers full FBA-compliant packaging, including polybag warnings, barcode labeling, and carton marking. Contact S-SHAPER to get started with a compliant bulk order.
Q6: Can I customize packaging and branding for my Amazon store?
Absolutely. With S-SHAPERโs OEM services, you can add:
- Logo labels and hang tags
- Custom packaging (boxes, eco-bags)
- Brand inserts and care guides
This enhances your brand identity and increases customer loyalty.
Q7: Which bra styles sell best in the plus size segment?
Top-performing styles on Amazon include:
- Wireless cotton bras
- Front-closure bras
- High-support sports bras
- Seamless molded bras
Focus on comfort, support, and inclusivity to build a strong plus size product line.
Conclusion & Call to Action
The plus size bra market is booming, and Amazon sellers who enter this niche with the right wholesale partner can build a profitable, sustainable business. From flexible MOQs and custom branding to FBA compliance and global logistics, S-SHAPER offers everything you need to succeed.
Whether youโre a startup launching your first product line or an established Amazon seller scaling into new SKUs, S-SHAPER is your go-to partner for wholesale plus size bras.
๐ Ready to elevate your Amazon business with custom plus size bras? Get in touch with S-SHAPER today to request samples, pricing, and a free product consultation.
๐ Explore more shapewear and lingerie options on the S-SHAPER product catalog
By strategically partnering with a reliable manufacturer like S-SHAPER and focusing on comfort, inclusivity, and quality, you can carve out a winning niche in the growing plus size lingerie market on Amazon.
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