Wholesale Plus Size Bra Supplier for Amazon Sellers

1. Growing Demand for Plus Size Bras in the E-commerce Market

The Global Rise of Plus Size Intimates

The global lingerie market is undergoing a major transformation, with plus size lingerieโ€”especially brasโ€”emerging as one of the most profitable niches. Driven by body positivity movements, growing inclusivity in fashion, and increasing demand for comfort, this segment is attracting Amazon sellers, distributors, and private label brands alike.

Market Statistics:

MetricValue
Global lingerie market size (2023)$88.3 Billion
Expected CAGR (2023-2030)6.3%
Plus size lingerie share~20% and growing
Top-selling category in plus sizeBras and shapewear

Why Amazon Sellers Are Entering the Plus Size Bra Segment

  • High Search Volume: Keywords like โ€œplus size bra for women,โ€ โ€œfull figure bra,โ€ and โ€œwireless plus size braโ€ receive thousands of monthly searches.
  • Low Return Rates: Well-fitted plus size bras have lower return rates compared to general apparel.
  • Customer Loyalty: When women find a comfortable, supportive plus size bra, they tend to reorder the same product regularly.
  • High Profit Margins: Custom plus size bras can be sold at premium prices, especially under private label brands.

Demand Trends Based on Amazon Data

Product KeywordMonthly SearchesCompetitionAverage Price
Plus size bra wireless18,000Medium$21.99
Full figure bras11,000High$24.99
Plus size sports bra14,500High$26.99
4XL bras for women9,200Low$19.99

Opportunity Insight: Amazon sellers who partner with the right wholesale plus size bra supplier can differentiate through better fit, comfort, and inclusive sizingโ€”key factors influencing buying decisions among curvy consumers.


2. Key Features Amazon Sellers Should Look for in a Wholesale Plus Size Bra Supplier

Not all manufacturers are equipped to produce high-quality plus size bras. For Amazon sellers, choosing the right partner is crucial to avoid issues like poor fit, bad reviews, and high return rates.

1. Experience with Plus Size Patterns and Grading

Suppliers should have technical expertise in plus size body grading. A good supplier will:

  • Offer extended sizes (XL-6XL+)
  • Understand bust support needs for larger cup sizes
  • Use proper underwire and seam placement for comfort

2. OEM/ODM Capability for Amazon Private Label

Amazon sellers need a supplier that offers:

  • OEM: You provide the design, they manufacture.
  • ODM: They provide design options you can brand.

โœ… Look for suppliers with in-house design teams and sample prototyping.

3. Fabric & Material Quality

Important for comfort and long-term wear:

  • Breathable cotton blends
  • Stretchable spandex or Lycra
  • Adjustable straps with reinforced stitching

4. Amazon FBA Compliance

Your supplier must understand:

  • Packaging dimensions for FBA
  • Labeling and barcode placement
  • Polybag suffocation warnings
  • Carton labeling

5. Low MOQ for Testing Products

Ideal suppliers offer:

  • MOQs as low as 50-100 pieces per design
  • Sample creation (within 48-72 hours)
  • Flexible reordering terms

6. Strong Quality Control Process

Essential for maintaining good reviews:

  • Pre-shipment inspections
  • Size and fit testing
  • Fabric durability and colorfastness checks

7. Communication & Responsiveness

You need:

  • Clear English communication
  • Fast response time (within 24h)
  • Transparent updates on production timelines

3. Top Wholesale Plus Size Bra Supplier: Why S-SHAPER Is a Trusted OEM/ODM Partner

For Amazon sellers looking to scale their plus size bra business, S-SHAPER stands out as a leading OEM/ODM shapewear and bra manufacturer in China that also specializes in plus size lingerie.

About S-SHAPER

S-SHAPER is an innovative company recognized for high-quality shapewear, bodysuits, waist trainers, and bras. With a strong focus on inclusivity, they provide specialized OEM/ODM services for plus size products designed for comfort and functionality.

Why S-SHAPER Is Ideal for Amazon Sellers

FeatureS-SHAPER Advantage
Plus Size ExpertiseFull range from XL to 6XL with tested patterns
OEM/ODM ServicesFull-package design, sampling, and production
Low MOQStart with just 50 units per style
Sample Turnaround48-hour sample delivery for rapid testing
Custom BrandingPrivate label packaging, logo tags, inserts
Global LogisticsWarehouses in US, EU, Asia for fast FBA shipping
ComplianceFully compliant with Amazon FBA requirements

Custom Plus Size Bra Options Available

S-SHAPER offers a wide array of product types:

  • Wireless cotton bras for everyday wear
  • Sports bras with strong compression
  • Front-closure bras for ease of wear
  • Seamless bras with 3D shaping
  • Nursing bras in plus sizes

They also offer advanced fabric tech such as:

  • Moisture-wicking fabrics
  • Anti-bacterial linings
  • Seamless bonding for invisible wear under clothing

Example Plus Size Bra Styles from S-SHAPER

StyleDescriptionSizesMOQ
Full Coverage Wireless BraSoft cotton blend, breathableXL – 6XL50 pcs
Seamless Sports BraHigh support, racerbackL – 5XL100 pcs
Front Zip Closure BraIdeal for post-op or seniorsXL – 4XL50 pcs
Adjustable Strap BraCustom fit, wire-freeXL – 6XL50 pcs

๐Ÿ”— Learn more about S-SHAPERโ€™s OEM/ODM Services

Testimonials from Global Amazon Sellers

โ€œWeโ€™ve worked with S-SHAPER for over 2 years. Their plus size bras consistently get 4.5+ star reviews on Amazon and the packaging is always FBA-ready.โ€
โ€” Jessica W., Amazon Seller, USA

โ€œWe customized a 5XL wireless bra with S-SHAPER and sold out within 3 weeks. Their team understood everything from design to barcode placement.โ€
โ€” Nikhil P., Private Label Brand, UK

๐Ÿ”— Need help sourcing plus size bras? Contact S-SHAPER for custom quotes and samples.

4. How to Source Plus Size Bras for Amazon FBA: Step-by-Step Guide

Sourcing plus size bras for Amazon FBA requires more than just finding a supplier โ€” itโ€™s about ensuring product-market fit, compliance, quality, and logistics alignment. Here’s a comprehensive step-by-step guide tailored for Amazon sellers looking to establish or expand a successful plus size bra line.

Step 1: Identify Your Target Market

Before contacting suppliers, define:

  • Target demographic: Age, body type, lifestyle (e.g., working women, fitness enthusiasts, postpartum mothers)
  • Product type: Sports bras, wireless bras, seamless, nursing, or fashion-oriented
  • Sizing range: Standard plus sizes go from XL to 6XL; some niches require extended sizes

๐Ÿ“Œ Tip: Use Amazon search trends and reviews to understand unmet needs in the plus size bra category.

Step 2: Shortlist Reliable OEM/ODM Suppliers

Key criteria:

  • Specialization in plus size lingerie
  • Ability to meet Amazon FBA compliance
  • OEM services for custom designs or ODM for ready-to-brand options
  • Factory certifications (OEKO-TEX, ISO9001)

โœ… One of the most trusted suppliers is S-SHAPER, with a proven track record in plus size shapewear and bra production.

Step 3: Request Samples for Fit and Quality Testing

Ask for:

  • Multiple size samples (XL to 4XL+)
  • Different styles (e.g., wireless, front-zip, racerback)
  • Material swatches and strap options

Evaluate the following:

CriteriaHow to Test
ComfortWear for 8+ hours
SupportMove, jump, bend
FabricWash test, stretch test
StitchingCheck seams, straps, closures
FitAcross different body types

๐Ÿ’ก Pro Tip: Use a small focus group of plus size women to provide feedback on samples.

Step 4: Finalize Customizations

If going the OEM route, finalize:

  • Fabric composition (e.g., cotton-spandex blend, seamless knit, breathable mesh)
  • Color palette (neutral tones or vibrant seasonal colors)
  • Branding (logos, woven labels, printed care tags)
  • Packaging (polybag, box, inserts, barcodes)

S-SHAPER offers full customization covering fabric, fit, compression level, and packaging. Review their OEM/ODM customization options for inspiration.

Step 5: Confirm Amazon FBA Requirements

Ensure supplier complies with:

  • Barcode placement (FNSKU)
  • Polybag labeling (suffocation warning)
  • Packing dimensions (for FBA inbound shipping)
  • Carton labeling (for warehouse routing)

๐Ÿ“ฆ S-SHAPERโ€™s fulfillment team is trained in Amazon FBA protocols, ensuring seamless inbound logistics.

Step 6: Place Trial Order

Start with a small MOQ (e.g., 50โ€“100 pcs/style/size) to test:

  • Market response
  • Return rate
  • Customer reviews

Once validated, scale up with larger orders and launch additional SKUs.


5. Customization and Branding Options for Plus Size Bras

In the competitive Amazon lingerie market, unique branding and custom design features can help you stand out. Whether youโ€™re launching a new private label or expanding an existing product line, customized plus size bras offer a high-margin opportunity.

What You Can Customize with OEM/ODM Suppliers

Custom ElementOptions Available
FabricCotton, bamboo, nylon, modal, spandex blends
Compression LevelLight, medium, high support
Cup DesignMolded, seamless, padded, wireless
Strap TypeAdjustable, wide straps, racerback
Closure TypeHook & eye, zip front, pull-on
Color ChoicesBasic (black, nude) + seasonal
Size RangeXL to 6XL+
BrandingLogo printing, woven labels, custom inserts
PackagingBranded boxes, eco-friendly bags, barcoded polybags

S-SHAPERโ€™s Customization Capabilities

S-SHAPER offers full-spectrum OEM/ODM services, including:

  • In-house R&D and design team
  • Rapid prototyping (48-hour sample development)
  • Custom logo printing, embroidery, or heat transfer
  • Branded hangtags, care labels, and packaging

๐Ÿ”— Explore more on S-SHAPERโ€™s product customization

Private Label Branding for Amazon

Sellers can build strong brand equity on Amazon by:

  • Creating a consistent product line (e.g., โ€œComfortCurve Plusโ€ collection)
  • Using cohesive packaging and imagery
  • Including lifestyle inserts (how-to-wear, care guide, brand story)
  • Registering trademarks and enrolling in Amazon Brand Registry

๐ŸŽฏ Tip: Amazon favors branded listings with A+ Content and video demos โ€” make sure your supplier can provide marketing-ready packaging and visuals.


6. MOQ, Pricing & Shipping Considerations for Bulk Plus Size Bra Orders

Pricing and logistics can make or break your wholesale plus size bra business. Hereโ€™s how to navigate MOQ, payment terms, shipping options, and overall cost optimization.

MOQ (Minimum Order Quantity)

MOQ varies depending on customization and production complexity.

Supplier TypeMOQ Range
Ready-to-ship (ODM)50โ€“100 pcs/style
Semi-custom OEM100โ€“300 pcs/style
Fully custom OEM300โ€“500 pcs/style
S-SHAPERStarts at 50 pcs, scalable to 1M+

โœ… S-SHAPER is ideal for both small brands and high-volume Amazon sellers with flexible MOQ terms.

Pricing Breakdown

Cost ComponentDescriptionApprox. Cost (USD)
Base ProductPer bra, depending on fabric & design$4.50 โ€“ $7.00
Custom BrandingLogo tags, inserts, packaging$0.50 โ€“ $1.20
Sample FeeRefundable after bulk order$30 โ€“ $100/style
Shipping (Air)Faster for small orders$3.50 โ€“ $6.00/unit
Shipping (Sea)Cost-effective for large orders$0.80 โ€“ $1.50/unit

๐Ÿ“Œ Pro Tip: Always confirm whether pricing is FOB (Free On Board), CIF (Cost, Insurance, Freight), or EXW (Ex Works).

Payment Terms

Many suppliers offer flexible payment structures:

  • 30% deposit to start production
  • 70% balance before shipment
  • Some offer PayPal for samples; bulk via T/T or Alibaba Trade Assurance

Shipping & Logistics

Shipping MethodBest ForDelivery TimePros
Express (DHL, UPS)Samples, urgent orders3โ€“7 daysFast, trackable
Air FreightSmall to mid-size orders7โ€“12 daysBalanced speed & cost
Sea FreightLarge bulk orders25โ€“45 daysMost cost-effective
Amazon FBA PrepDirect to FBA warehousesVariesSaves time, reduces handling

S-SHAPER supports all logistics options and has 8+ global warehouses. This makes them an ideal partner for Amazon sellers managing international inventory.

๐Ÿ”— Learn more about S-SHAPER’s global logistics and manufacturing capabilities

7. International Wholesale Plus Size Bra Suppliers Worth Considering

While S-SHAPER remains the top choice for Chinese manufacturing of plus size bras, Amazon sellers often explore multiple regions for sourcing based on shipping lead times, tariffs, and brand positioning. Here’s a curated list of reputable international wholesale plus size bra suppliers across different regions.

1. S-SHAPER (China) โ€” Best Overall for OEM/ODM and Customization

  • ๐Ÿ“ Location: Dongguan, China
  • ๐ŸŒ Website: S-SHAPER
  • ๐Ÿ† Strengths:
    • Specializes in plus size shapewear and bras
    • OEM/ODM design support
    • MOQ starts at only 50 pcs
    • 48-hour sample turnaround
    • Amazon FBA logistics expertise

โœ… Ideal for: Amazon sellers launching custom brands, private labels, or testing new SKUs in the plus size niche.


2. Parfait Lingerie (USA) โ€” Premium Plus Size Bra Manufacturer

  • ๐Ÿ“ Location: Los Angeles, USA
  • ๐ŸŒ Website: https://parfaitlingerie.com
  • ๐Ÿ† Strengths:
    • Premium-quality bras in extended sizes (up to K-cup)
    • Strong focus on fashion-forward plus size lingerie
    • Ready-to-ship collections available

โœ… Ideal for: Boutique Amazon sellers targeting the US market with higher-end, fashion-driven plus size lingerie.


3. Anita (Germany) โ€” Medical & Functional Plus Size Bras

  • ๐Ÿ“ Location: Brannenburg, Germany
  • ๐ŸŒ Website: https://www.anita.com
  • ๐Ÿ† Strengths:
    • Post-surgical and nursing bras in plus sizes
    • Strong in functional, supportive designs
    • High-quality European materials

โœ… Ideal for: Brands focused on maternity, post-op, and wellness segments.


4. V.O.V.A. (Latvia) โ€” European Private Label Bra Supplier

  • ๐Ÿ“ Location: Riga, Latvia
  • ๐ŸŒ Website: https://www.vovalingerie.com
  • ๐Ÿ† Strengths:
    • Offers private label services
    • European sizing and design sensibility
    • Small-batch production available

โœ… Ideal for: European Amazon sellers looking for โ€œMade in EUโ€ branding.


5. Lovable India (India) โ€” Affordable Mass-Market Lingerie

  • ๐Ÿ“ Location: Mumbai, India
  • ๐ŸŒ Website: https://www.lovableindia.in
  • ๐Ÿ† Strengths:
    • Large-scale production capacity
    • Competitive pricing
    • Wide size range

โœ… Ideal for: Sellers targeting budget-conscious markets with high volume.


Comparison Table: Best Wholesale Plus Size Bra Suppliers

SupplierRegionMOQOEM/ODMStrengths
S-SHAPERChina50 pcsโœ…Customization, FBA-ready, fast prototyping
ParfaitUSA100 pcsโŒ (Ready-to-sell)Fashion-forward lingerie
AnitaGermany100 pcsโŒFunctional bras, medical-grade
V.O.V.A.Latvia100 pcsโœ…EU-made, small-batch
Lovable IndiaIndia300 pcsโœ…Low-cost, mass production

๐Ÿ’ก Tip: Consider dual-sourcing โ€” use S-SHAPER for custom/private label and a regional supplier for ready-to-ship fillers.


8. Mistakes to Avoid When Choosing a Plus Size Bra Manufacturer

Choosing the wrong supplier can result in poor reviews, high return rates, and damage to your Amazon storeโ€™s reputation. Here are the most common (and costly) mistakes to avoid:

Mistake 1: Choosing a Supplier with No Plus Size Experience

  • Many factories are experienced in standard sizes but struggle with plus size grading.
  • Look for suppliers like S-SHAPER that specialize in plus size fit and function.

Mistake 2: Ignoring Fabric & Support Requirements

  • Larger bust sizes require stronger support, wider straps, and better materials.
  • Donโ€™t compromise on fabric quality to save a few cents per unit.

Mistake 3: Not Sampling Across Sizes

  • A bra that fits in XL may not fit well in 4XL if grading is off.
  • Always test samples in at least 3โ€“4 different sizes.

Mistake 4: Overlooking Amazon FBA Compliance

  • Non-compliant packaging can lead to FBA rejection or additional fees.
  • Confirm your supplier understands labeling and prep requirements.

Mistake 5: Choosing Based Solely on Price

  • Low-cost suppliers may cut corners on stitching, materials, or sizing accuracy.
  • Consider total value: quality, fit, branding flexibility, and logistics.

Mistake 6: Not Vetting Production Capabilities

  • Can the supplier scale with your business?
  • Do they offer fast reorders, consistent lead times, and stable quality?

โœ… S-SHAPER avoids all these pitfalls with proven systems, plus size expertise, and scalable manufacturing. Visit the factory page to see their capabilities.


9. Frequently Asked Questions (FAQs)

Q1: What sizes are considered โ€œplus sizeโ€ in bras?

Typically, bra sizes starting from XL (40C or above) and extending to 6XL (up to 54DDD or larger) are considered plus size. However, this varies by region and brand. Always offer a size chart tailored to your audience.


Q2: What is the minimum order quantity for custom plus size bras?

At S-SHAPER, the MOQ starts at just 50 pieces per style, making it ideal for new Amazon sellers or brands testing new products.


Q3: Can I get samples before placing a bulk order?

Yes. Reputable suppliers like S-SHAPER offer 48-hour sample development. You can test fit, fabric, and functionality before committing to bulk production.


Q4: How long does it take to produce a bulk order?

Production timelines depend on order volume and customization level:

  • Standard ODM styles: 7โ€“15 business days
  • Fully custom OEM orders: 15โ€“30 business days

Shipping adds an additional 3โ€“45 days depending on method (air or sea).


Q5: How do I ensure the bras are compliant with Amazon FBA?

Choose a supplier familiar with Amazon requirements. S-SHAPER offers full FBA-compliant packaging, including polybag warnings, barcode labeling, and carton marking. Contact S-SHAPER to get started with a compliant bulk order.


Q6: Can I customize packaging and branding for my Amazon store?

Absolutely. With S-SHAPERโ€™s OEM services, you can add:

  • Logo labels and hang tags
  • Custom packaging (boxes, eco-bags)
  • Brand inserts and care guides

This enhances your brand identity and increases customer loyalty.


Q7: Which bra styles sell best in the plus size segment?

Top-performing styles on Amazon include:

  • Wireless cotton bras
  • Front-closure bras
  • High-support sports bras
  • Seamless molded bras

Focus on comfort, support, and inclusivity to build a strong plus size product line.


Conclusion & Call to Action

The plus size bra market is booming, and Amazon sellers who enter this niche with the right wholesale partner can build a profitable, sustainable business. From flexible MOQs and custom branding to FBA compliance and global logistics, S-SHAPER offers everything you need to succeed.

Whether youโ€™re a startup launching your first product line or an established Amazon seller scaling into new SKUs, S-SHAPER is your go-to partner for wholesale plus size bras.

๐Ÿ‘‰ Ready to elevate your Amazon business with custom plus size bras? Get in touch with S-SHAPER today to request samples, pricing, and a free product consultation.

๐Ÿ”— Explore more shapewear and lingerie options on the S-SHAPER product catalog

By strategically partnering with a reliable manufacturer like S-SHAPER and focusing on comfort, inclusivity, and quality, you can carve out a winning niche in the growing plus size lingerie market on Amazon.

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