Top 10 Sydney Women’s Lingerie Stores 2026 Guide

Best Local Women’s Lingerie Solutions for Boutiques, Hotels, and Online Retailers in Sydney

2026 Sydney Women’s Lingerie Market Overview

Sydney’s 2026 women’s lingerie market is anchored by major department stores, national chains, and specialist boutiques that together offer strong coverage across the metro area.

• CBD department stores combine large lingerie floors, fitting services, and international brands in one destination.
• Fashion chains in city and suburban malls provide trend-led lingerie and sleepwear at affordable to mid-range price levels.
• Specialist bra-fitting and fuller-bust boutiques fill gaps in sizing and technical support that big chains cannot fully cover.
• Luxury and designer-led stores focus on high-end lingerie and premium service for hotel guests, professionals, and special-occasion buyers.
• Many retailers now integrate online ordering with in-store pickup, supporting busy customers and e-commerce entrepreneurs.
• Inclusive sizing, post-surgery fittings, and maternity solutions are gaining visibility as key differentiators for local boutiques.

How We Selected the Best Women’s Lingerie Suppliers in Sydney

To identify the best women’s lingerie suppliers in Sydney, we focused on stores that show strong performance and reliability on Google Maps and other major business listings. Preference was given to locations that typically have at least around 100 customer reviews with an overall rating near or above 4.3, signalling consistent service quality and product satisfaction.

We also looked for verified and actively managed listings with accurate opening hours, addresses, and contact details. Local reputation, years in operation, and presence in well-known shopping centres were important factors. Finally, we considered the breadth of product ranges, availability of professional bra fittings, inclusivity of sizes, and the overall shopping experience for everyday customers, tourists, and local business buyers such as boutiques, hotels, and online retailers.

Top 10 Women’s Lingerie Suppliers in Sydney

Bras N Things – Sydney CBD (Westfield Sydney) – Sydney

Bras N Things at Westfield Sydney is one of the city’s most central destinations for fashion-forward, everyday lingerie. Located in the heart of the CBD, it attracts office workers, tourists, and city shoppers looking for comfortable bras, playful lingerie, and relaxed sleepwear. The store is part of Australia’s leading fashion lingerie chain, known for inclusive sizing and frequent new collections.

Location in English: Level 2, 188 Pitt Street, Sydney NSW 2000

Main Products in English: Fashion and everyday bras, panties and lingerie sets, sleepwear and loungewear

Customer Reviews in English: Shoppers frequently praise the wide variety of styles, approachable pricing, and staff who help with quick fittings during lunch breaks or after work.

Best For in English: CBD workers and visitors seeking on-trend lingerie and sleepwear in a convenient central location

Local Advantage in English: Directly above major train stations and shopping arcades, ideal for same-day purchases and last-minute needs.

Website in English: www.brasnthings.com

Google Maps in English: View on Google Maps

Honey Birdette – Sydney CBD (Westfield Sydney) – Sydney

Honey Birdette at Westfield Sydney offers a luxury lingerie experience with bold designs, intricate detailing, and premium materials. The boutique caters to customers seeking statement pieces, from fashion sets to boudoir styles and accessories. Its intimate interior and highly styled displays create a distinctive atmosphere that stands out within the CBD retail mix.

Location in English: Level 2, 188 Pitt Street, Sydney NSW 2000

Main Products in English: Luxury lingerie sets, corsets and Bodysuits, premium accessories

Customer Reviews in English: Customers often mention the glamorous store design, attentive staff, and high-impact pieces that feel special for events, gifting, and personal styling.

Best For in English: Shoppers wanting premium, high-impact lingerie and accessories for special occasions or luxury gifting

Local Advantage in English: Positioned inside a flagship CBD mall close to luxury fashion brands, appealing to tourists and high-end local clients.

Website in English: www.honeybirdette.com

Google Maps in English: View on Google Maps

David Jones – Elizabeth Street Flagship – Sydney

The David Jones Elizabeth Street flagship houses an extensive lingerie and intimates department with local and international brands. Customers can access professional bra fitting services, shapewear, hosiery, and sleepwear in a refined department-store environment. The store’s long history in the CBD and its curated brand mix make it a trusted choice for shoppers who value both variety and service.

Location in English: 86–108 Castlereagh Street, Sydney NSW 2000

Main Products in English: Branded lingerie and bras, shapewear and hosiery, sleepwear and loungewear

Customer Reviews in English: Visitors highlight the breadth of brands, complimentary fitting and styling services, and the convenience of completing multiple purchases under one roof.

Best For in English: Shoppers seeking a large selection of mid-range to premium lingerie with professional fitting support

Local Advantage in English: Iconic CBD department store with strong transport links, ideal for both local residents and interstate visitors.

Website in English: www.davidjones.com

Google Maps in English: View on Google Maps

Myer – Sydney City – Sydney

Myer Sydney City on George Street includes a comprehensive intimates and lingerie floor covering everyday bras, bodywear, shapewear, and sleepwear. As a major Australian department store, it blends accessible brands with more elevated labels, giving customers a wide range of fits and styles. Many shoppers appreciate being able to compare several brands in one visit.

Location in English: 436 George Street, Sydney NSW 2000

Main Products in English: Everyday bras and underwear, shapewear, sleepwear and robes

Customer Reviews in English: Reviews commonly note the convenient CBD location, solid selection of mainstream brands, and helpful staff in the intimates section when the floor is fully staffed.

Best For in English: Customers who want to browse multiple lingerie brands at once while also shopping for fashion, beauty, or homewares

Local Advantage in English: Direct access from busy city streets and arcades, making it easy to combine lingerie shopping with other errands.

Website in English: www.myer.com.au

Google Maps in English: View on Google Maps

Storm in a D Cup – Woollahra – Sydney

Storm in a D Cup in Woollahra is a specialist lingerie boutique focused on D to K cup sizes. The store is known for expert fitting, supportive styles, and a curated selection of brands designed specifically for fuller busts. Many customers travel from across Sydney to access its technical fitting expertise and extensive cup-size range.

Location in English: 155 Edgecliff Road, Woollahra NSW 2025

Main Products in English: Fuller-bust bras, plus-size lingerie, supportive swimwear

Customer Reviews in English: Customers frequently praise the knowledgeable staff, careful fittings, and the comfort and support of bras recommended by the team.

Best For in English: Women with fuller busts seeking specialist fitting, technical support, and high-quality everyday and swim solutions

Local Advantage in English: Boutique location just east of the CBD, easily accessible by car or bus for clients from the Eastern Suburbs and wider metro area.

Website in English: www.storminadcup.com.au

Google Maps in English: View on Google Maps

Elleran Lingerie – St Ives – Sydney

Elleran Lingerie in St Ives is a long-established North Shore boutique specializing in European lingerie, corsetry, swimwear, and post-mastectomy solutions. The store emphasizes personalised fittings and compassionate service, particularly for women navigating post-surgery needs or looking for premium everyday comfort. Its curated brands and technical expertise have made it a destination for discerning clients.

Location in English: St Ives Shopping Village, Mona Vale Road, St Ives NSW 2075

Main Products in English: Luxury European lingerie, corsetry and swimwear, post-mastectomy bras and breast forms

Customer Reviews in English: Reviews often mention caring staff, patient fittings, and high-quality garments that justify investment-level price points.

Best For in English: North Shore clients seeking premium lingerie, post-surgery fittings, and specialist advice

Local Advantage in English: Conveniently located in a community shopping village with easy parking for relaxed, unhurried fitting appointments.

Website in English: www.elleran.com

Google Maps in English: View on Google Maps

Leila O’Toole by Elleran – Sydney CBD – Sydney

Leila O’Toole by Elleran brings boutique-level lingerie expertise into Sydney’s CBD. As a sister concept to Elleran, it focuses on quality lingerie, hosiery, and intimate apparel in a compact high-street setting. Office workers and city visitors use the store for both everyday essentials and refined pieces that are difficult to find in mainstream chains.

Location in English: Castlereagh Street, Sydney NSW 2000

Main Products in English: Quality bras and lingerie sets, hosiery, nightwear and bodywear

Customer Reviews in English: Customers appreciate the knowledgeable team, personalised fitting service, and range of brands suited to different body shapes and age groups.

Best For in English: Professionals and city shoppers who prefer boutique service and higher-quality fabrics close to their workplace

Local Advantage in English: Street-front CBD position that is easy to drop into during work breaks or before evening events.

Website in English: www.elleran.com

Google Maps in English: View on Google Maps

Victoria’s Secret – Macquarie Centre – Sydney

Victoria’s Secret at Macquarie Centre serves the northern suburbs of Sydney with internationally recognised lingerie and bodycare. The store features fashion bras, panties, beauty products, and often a selection of loungewear and sleepwear. Its global brand recognition draws students, residents, and visitors looking for familiar styles and seasonal collections.

Location in English: Macquarie Centre, Herring Road, Macquarie Park NSW 2113

Main Products in English: Fashion bras and panties, loungewear and sleepwear, body sprays and beauty items

Customer Reviews in English: Shoppers highlight the brand’s recognizable styles, colourful displays, and the ability to pick up gifts and personal items in a single visit.

Best For in English: Customers seeking international-brand lingerie and beauty products in a busy northern shopping mall

Local Advantage in English: Close to Macquarie University and major offices, drawing both students and professionals from surrounding suburbs.

Website in English: www.victoriassecret.com

Google Maps in English: View on Google Maps

Bras N Things – Bondi Junction – Sydney

Bras N Things at Bondi Junction services the Eastern Suburbs with trend-focused lingerie, sleepwear, and active-inspired styles. Situated in a major transport and retail hub, it appeals to beachside residents and commuters alike. The store’s range covers both playful fashion pieces and practical everyday options, with frequent promotions to encourage multi-item purchases.

Location in English: Westfield Bondi Junction, 500 Oxford Street, Bondi Junction NSW 2022

Main Products in English: Everyday and fashion bras, panties and lingerie sets, sleepwear

Customer Reviews in English: Customers regularly comment on the friendly service, accessible price levels, and good mix of basics and colourful fashion collections.

Best For in English: Eastern Suburbs shoppers who want convenient, affordable lingerie close to major bus and train lines

Local Advantage in English: Located in a large regional mall that connects the CBD with coastal suburbs, ideal for combining errands and wardrobe updates.

Website in English: www.brasnthings.com

Google Maps in English: View on Google Maps

Bras N Things – Broadway Sydney – Sydney

Bras N Things at Broadway Sydney mall serves inner-city residents and students from nearby universities. The store offers a familiar range of everyday bras, fashion sets, and sleepwear, catering to younger demographics and apartment-dwelling professionals. Its location close to campuses and student housing makes it a convenient stop for quick wardrobe refreshes.

Location in English: Broadway Sydney, 1 Bay Street, Ultimo NSW 2007

Main Products in English: Bras and panties, lingerie sets, sleepwear and loungewear

Customer Reviews in English: Reviews frequently mention approachable staff, a relaxed atmosphere, and regular deals that suit student budgets and young professionals.

Best For in English: Students and inner-city residents seeking accessible lingerie and sleepwear without travelling into the CBD core

Local Advantage in English: Positioned near major bus routes and university campuses, making it easy to reach on foot or by public transport.

Website in English: www.brasnthings.com

Google Maps in English: View on Google Maps

Comparison Tables

Table 1: Quick Decision Guide

Name	Standort	Am besten für	Buy or Rent	Price Level
Bras N Things – Sydney CBD	Westfield Sydney CBD	Trendy everyday lingerie and sleepwear for CBD shoppers	Buy	Affordable / Mid-Range
Honey Birdette – Sydney CBD	Westfield Sydney CBD	Luxury lingerie and bold statement pieces	Buy	Premium / High-End
David Jones – Elizabeth Street	Sydney CBD	Wide brand choice with professional fittings	Buy	Mid-Range / Premium
Myer – Sydney City	Sydney CBD	Multiple mainstream lingerie brands in one department store	Buy	Affordable / Mid-Range
Storm in a D Cup – Woollahra	Woollahra	Fuller-bust and plus-size fittings and specialist support	Buy	Mid-Range / Premium
Elleran Lingerie – St Ives	St Ives	European lingerie and post-mastectomy fittings	Buy	Premium / High-End
Leila O’Toole by Elleran – Sydney CBD	Sydney CBD	Boutique-quality lingerie and hosiery for city professionals	Buy	Mid-Range / Premium
Victoria’s Secret – Macquarie Centre	Macquarie Park	International-brand lingerie and beauty for north Sydney	Buy	Mid-Range
Bras N Things – Bondi Junction	Bondi Junction	Trend-led lingerie for Eastern Suburbs residents	Buy	Affordable / Mid-Range
Bras N Things – Broadway Sydney	Ultimo	Accessible lingerie for students and inner-city residents	Buy	Affordable / Mid-Range

Table 2: Services & Product Focus

Name	Main Products	Service Coverage	Kundendienst nach dem Verkauf
Bras N Things – Sydney CBD	Bras, panties, sleepwear, loungewear	CBD workers, tourists, and local residents	Chain-wide returns and exchanges with in-store support
Honey Birdette – Sydney CBD	Luxury lingerie, corsets, accessories	CBD and wider metro seeking premium and statement pieces	Boutique advice plus brand-level customer service
David Jones – Elizabeth Street	Branded lingerie, shapewear, hosiery	Greater Sydney, interstate visitors, and tourists	Department-store returns, fittings, and alterations help
Myer – Sydney City	Everyday bras, underwear, sleepwear	City centre shoppers and regional visitors	Standard returns, exchanges, and product guidance
Storm in a D Cup – Woollahra	Fuller-bust bras, plus lingerie, swimwear	Eastern Suburbs and wider Sydney fuller-bust clients	Personalised fitting follow-up and fit refinement
Elleran Lingerie – St Ives	European lingerie, corsetry, mastectomy	North Shore and regional clients seeking specialist care	Ongoing support for fit, post-surgery needs, and reorders
Leila O’Toole by Elleran – Sydney CBD	Quality bras, lingerie sets, hosiery	CBD professionals and visitors needing boutique fittings	Boutique exchanges, care advice, and brand guidance
Victoria’s Secret – Macquarie Centre	Fashion lingerie, loungewear, bodycare	Northern corridor shoppers and students	International-brand policies and mall-based assistance
Bras N Things – Bondi Junction	Everyday and fashion lingerie, sleepwear	Eastern Suburbs, commuters, and coastal residents	In-store exchanges and help with re-fitting
Bras N Things – Broadway Sydney	Bras, panties, loungewear	Inner-city and student population around Broadway	Chain-wide support and simple exchange procedures

Frequently Asked Questions About Women’s Lingerie in Sydney

Where can I get a professional bra fitting in Sydney?
You can book professional bra fittings at David Jones Elizabeth Street and Myer Sydney City, where trained consultants offer complimentary fitting services in dedicated areas. Specialist boutiques such as Storm in a D Cup in Woollahra and Elleran Lingerie in St Ives also provide detailed fittings, including for fuller busts and post-surgery needs. Many chain stores like Bras N Things and some Victoria’s Secret locations offer basic in-store measuring and advice.

What are the best places in Sydney for affordable everyday bras and underwear?
For affordable everyday bras and underwear, Bras N Things stores across Sydney, including Westfield Sydney, Bondi Junction, and Broadway, provide frequent promotions and multipack offers. Myer Sydney City and David Jones Elizabeth Street carry well-known brands at a range of price levels, especially during seasonal sales. These retailers are good starting points for shoppers who want reliable everyday comfort without moving into premium or luxury pricing.

Where can I find plus-size or fuller-bust lingerie in Sydney?
Fuller-bust and plus-size shoppers often turn to Storm in a D Cup in Woollahra for specialist D to K cup fittings and a wide selection of supportive styles. Elleran Lingerie and its Leila O’Toole boutique in the CBD also carry structured bras and bands designed for larger cup sizes. Many mainstream chains stock extended sizes in selected styles, but specialist boutiques usually offer the best combination of technical support, cup depth, and comfort for everyday wear.

Which Sydney lingerie shops offer post-mastectomy bras or post-surgery fittings?
Elleran Lingerie in St Ives is noted for its post-mastectomy solutions, including pocketed bras and breast forms, combined with discreet and compassionate service. Some major department stores, such as David Jones, may also stock post-surgery-friendly styles depending on current ranges. It is recommended to contact the store in advance to confirm product availability and book a more private fitting time if required.

Where can I buy luxury or designer lingerie in Sydney?
For luxury or designer-level lingerie, Honey Birdette at Westfield Sydney focuses on premium sets and accessories with a strong aesthetic. David Jones Elizabeth Street hosts multiple high-end international brands under one roof, making it easier to compare fabrics and fits. Boutique destinations like Elleran Lingerie and Leila O’Toole further cater to customers looking for European labels, elevated materials, and a more personalised in-store experience.

Are there good options for students and young professionals buying lingerie in Sydney?
Yes, students and young professionals have several convenient options. Bras N Things at Broadway Sydney is close to major universities and offers trend-focused products at accessible price levels. Victoria’s Secret at Macquarie Centre serves students in the Macquarie Park area with internationally known styles. CBD locations such as Bras N Things and La Vie en Rose–style chains in large malls also attract younger shoppers who combine lingerie purchases with fashion, food, and social activities.

About S-Shaper – OEM Manufacturer Supporting Sydney’s Equipment Market

S-Shaper is not a local Sydney retailer and does not operate physical lingerie stores in the city. Instead, it serves as an original equipment manufacturer and smart-factory partner that designs and produces shapewear and women’s lingerie for brands and retailers worldwide. Local Sydney boutiques, department stores, and online labels remain the direct point of contact for shoppers, while S-Shaper works behind the scenes on product engineering and scalable production.

For Sydney-based businesses, S-Shaper functions as a flexible manufacturing backbone. Emerging lingerie labels, established retailers, hotels, spas, and e-commerce entrepreneurs can collaborate with S-Shaper to develop private-label collections, expand size runs, or test new styles without building in-house factories. Services such as rapid sampling, flexible mass production, wholesale supply, and dropshipping allow local companies to respond quickly to market trends while keeping inventory risk and operational complexity under control.

At S-SHAPER, advanced engineering is combined with meticulous craftsmanship to deliver high-quality shapewear and lingerie at global scale. Operating as a smart factory, S-Shaper integrates automated production lines, intelligent systems, and strict quality control for consistent, fast, and internationally compliant output. Its model supports customised manufacturing, sustainable practices, and continuous innovation, helping Sydney retailers and brands offer modern, reliable products while S-Shaper manages the technical and logistical challenges of production.

Website in English: https://s-shaper.com/