Top 10 Melbourne Women’s Lingerie Stores 2026

Best Local Women’s Lingerie Solutions for Boutiques, Hotels, and Online Retailers in Melbourne

2026 Melbourne Women’s Lingerie Market Overview

Melbourne’s women’s lingerie market in 2026 is defined by a mix of CBD department stores, national chains, and specialist boutiques that together cover most size ranges, budgets, and style preferences.

• CBD department stores provide large lingerie floors with multiple brands, bra fittings, shapewear, and sleepwear in one stop.
• National chains deliver trend-led, affordable to mid-range lingerie across major shopping centres and transport hubs.
• Specialist boutiques in the CBD, Docklands, Southbank, and inner suburbs focus on fittings, fuller-bust sizing, and curated European labels.
• Outlet and factory stores around Docklands and South Wharf attract value-focused shoppers seeking quality brands at reduced prices.
• Classic independent boutiques in Collins Place and laneways offer personalised service for bridal, occasion, and tailored fit needs.
• Online and in-store integration is growing, with many stores supporting click-and-collect, virtual fittings, and phone-based styling advice.

How We Selected the Best Women’s Lingerie Suppliers in Melbourne

To select the best women’s lingerie suppliers in Melbourne, we prioritised retailers that demonstrate strong performance on major review platforms, especially Google. We focused on stores that generally have at least around 100 reviews and an overall rating close to or above 4.3, indicating consistent customer satisfaction over time.

We also favoured businesses with verified, well-maintained listings showing accurate addresses, opening hours, and contact details. Local reputation played a key role: long-established boutiques, well-known department stores, and highly regarded chains in flagship centres were given preference. Finally, we assessed product range breadth, fitting services, inclusivity of sizing, and the overall in-store experience for everyday shoppers, bridal parties, tourists, and local business buyers such as boutiques, hotels, and online retailers.

Top 10 Women’s Lingerie Suppliers in Melbourne

Bras N Things Melbourne Central – Melbourne

Bras N Things Melbourne Central is a busy inner-city lingerie destination serving commuters, students, and office workers. As part of Australia’s leading lingerie chain, this store balances everyday comfort with playful fashion pieces and seasonal collections. Customers appreciate being able to access fittings and a wide range of styles without leaving the CBD retail core.

Standort auf Englisch: Shop 104, Melbourne Central, 342 Elizabeth Street, Melbourne VIC 3000

Hauptprodukte auf Englisch: Everyday and fashion bras, panties and lingerie sets, sleepwear and loungewear

Kundenrezensionen auf Englisch: Shoppers often highlight friendly staff, consistent sizing across collections, and reliable fitting assistance for quick lunchtime or after-work visits.

Am besten auf Englisch: City workers and students wanting accessible, trend-focused lingerie and sleepwear in a central location

Lokaler Vorteil auf Englisch: Directly connected to Melbourne Central station, making same-day purchases and returns simple for public transport users.

Website auf Englisch: www.brasnthings.com

Google Maps auf Englisch: Ansicht auf Google Maps

Honey Birdette – Melbourne Central – Melbourne

Honey Birdette in Melbourne Central offers a high-impact, luxury lingerie experience in a compact, glamorous boutique setting. The store showcases bold sets, corsetry, and accessories designed for customers seeking statement pieces and indulgent styles. Its dramatic visual merchandising and premium atmosphere make it a distinctive stop within the CBD shopping circuit.

Standort auf Englisch: 211 La Trobe Street, Melbourne Central, Melbourne VIC 3000

Hauptprodukte auf Englisch: Luxury lingerie sets, corsets and Bodysuits, premium accessories

Kundenrezensionen auf Englisch: Customers frequently mention attentive service, confident styling advice, and the distinctive look and feel of the collections for special occasions and gifting.

Am besten auf Englisch: Shoppers seeking premium, high-end lingerie and accessories for events, celebrations, and luxury gifts

Lokaler Vorteil auf Englisch: Positioned inside a major CBD shopping centre, convenient for hotel guests, tourists, and after-hours city visitors.

Website auf Englisch: www.honeybirdette.com

Google Maps auf Englisch: Ansicht auf Google Maps

David Jones – Bourke Street Mall – Melbourne

David Jones at Bourke Street Mall is an iconic department store with a substantial lingerie and intimates floor. Shoppers can browse a curated mix of Australian and international brands, with dedicated bra-fitting services available. The store combines fashion, beauty, and homewares, making it a convenient destination for multi-category shopping trips in the heart of Melbourne.

Standort auf Englisch: 310 Bourke Street, Melbourne VIC 3000

Hauptprodukte auf Englisch: Branded lingerie and bras, shapewear and hosiery, sleepwear and robes

Kundenrezensionen auf Englisch: Visitors praise the variety of brands and sizes, the quality of fitting services, and the ability to compare premium and mid-range labels in one place.

Am besten auf Englisch: Customers searching for a broad brand selection and professional fittings in a flagship CBD department store setting

Lokaler Vorteil auf Englisch: Frontage on Bourke Street Mall with excellent tram access, attracting both local residents and interstate or international visitors.

Website auf Englisch: www.davidjones.com

Google Maps auf Englisch: Ansicht auf Google Maps

Myer Melbourne City – Melbourne

Myer Melbourne City on Bourke Street offers a large intimates department across multiple levels, including lingerie, shapewear, hosiery, sleepwear, and active-related undergarments. As one of Australia’s key department store flagships, it brings together mainstream and better-end brands, supporting a wide range of budgets and style preferences. Many customers combine lingerie shopping here with fashion, beauty, and gift purchases.

Standort auf Englisch: 314–336 Bourke Street, Melbourne VIC 3000

Hauptprodukte auf Englisch: Everyday lingerie and bras, shapewear and hosiery, sleepwear and loungewear

Kundenrezensionen auf Englisch: Reviews often mention the breadth of choice and the convenience of finding multiple brands in a single building, though peak times can be busy.

Am besten auf Englisch: Shoppers wanting one-stop access to multiple lingerie brands and price levels within the CBD

Lokaler Vorteil auf Englisch: Prominent location in Bourke Street Mall with extended trading hours on late nights, supporting both weekday and weekend shopping.

Website auf Englisch: www.myer.com.au

Google Maps auf Englisch: Ansicht auf Google Maps

Brava Lingerie – Collins Street – Melbourne

Brava Lingerie on Collins Street specialises in fuller-bust and small-band fittings, with a strong focus on cup sizes D and above. The boutique is recognised for its inclusive range, carrying everyday, sports, swim, and fashion styles tailored to customers who struggle to find supportive options in mainstream stores. Fitting staff are well regarded for their technical knowledge and considerate approach.

Standort auf Englisch: Shop 214–216, 260 Collins Street, Melbourne VIC 3000

Hauptprodukte auf Englisch: Fuller-bust bras, lingerie sets, sports bras and swimwear

Kundenrezensionen auf Englisch: Customers commonly highlight expert fittings, inclusive size ranges, and an affirming environment that makes bra shopping less stressful.

Am besten auf Englisch: Women with fuller busts or smaller band sizes seeking specialist support and a wide choice of styles

Lokaler Vorteil auf Englisch: Central Collins Street position within the CBD, easily reached from nearby offices, tram stops, and laneways.

Website auf Englisch: www.bravalingerie.com.au

Google Maps auf Englisch: Ansicht auf Google Maps

La Figura Lingerie – South Wharf – Melbourne

La Figura Lingerie at DFO South Wharf combines lingerie expertise with outlet pricing, appealing to shoppers looking for quality brands at more accessible levels. Located within a major factory outlet centre, it draws visitors from across the metropolitan area and tourists staying in nearby hotels. The store offers a mix of everyday essentials and more decorative pieces.

Standort auf Englisch: Shop B82, DFO South Wharf, 9 South Wharf Road, South Wharf VIC 3006

Hauptprodukte auf Englisch: Everyday lingerie and bras, shapewear, fashion lingerie

Kundenrezensionen auf Englisch: Shoppers appreciate the value for money, range of fits, and the chance to find well-constructed styles at reduced prices compared with standard mall locations.

Am besten auf Englisch: Budget-conscious and value-focused customers seeking brand-name lingerie in an outlet environment

Lokaler Vorteil auf Englisch: Positioned close to the Yarra River, exhibition centres, and major hotels, convenient for both locals and visitors.

Website auf Englisch: www.lafiguralingerie.com.au

Google Maps auf Englisch: Ansicht auf Google Maps

Simone Perele Factory Outlet – Docklands – Melbourne

The Simone Perele Factory Outlet at DFO Spencer Street offers access to French-designed lingerie at outlet pricing. The store stocks previous-season ranges and core styles, giving customers a chance to experience premium fabrics and refined cuts at more moderate budgets. It attracts both loyal brand followers and new shoppers exploring European labels for the first time.

Standort auf Englisch: DFO Centre, 201 Spencer Street, Docklands VIC 3008

Hauptprodukte auf Englisch: European lingerie sets, bras and briefs, nightwear and slips

Kundenrezensionen auf Englisch: Visitors often mention elegant designs, well-constructed garments, and worthwhile discounts, though availability can vary by size and season.

Am besten auf Englisch: Shoppers looking for European-style lingerie and outlet savings in a central Docklands location

Lokaler Vorteil auf Englisch: Located inside a busy factory outlet centre adjacent to Southern Cross Station, ideal for commuters and interstate travellers.

Website auf Englisch: www.simone-perele.com

Google Maps auf Englisch: Ansicht auf Google Maps

O’Donnells Lingerie – Collins Place – Melbourne

O’Donnells Lingerie in Collins Place is a long-standing CBD boutique known for personalised fittings and classic styling. Serving professionals from nearby offices and long-term regulars, it offers quality lingerie, foundation garments, and sleepwear selected for durability and fit rather than fast fashion. The intimate store environment supports detailed one-on-one consultations.

Standort auf Englisch: Shop 9, Collins Place, 45 Collins Street, Melbourne VIC 3000

Hauptprodukte auf Englisch: Everyday and classic bras, foundation lingerie, sleepwear

Kundenrezensionen auf Englisch: Customers value the experienced staff, patient fitting process, and reliable recommendations for pieces that wear well over time.

Am besten auf Englisch: Professionals and mature shoppers who prefer classic silhouettes, supportive fits, and personalised service in the CBD

Lokaler Vorteil auf Englisch: Situated in Collins Place above the eastern end of the CBD, convenient for office workers and nearby hotel guests.

Website auf Englisch: www.odonnellslingerie.com.au

Google Maps auf Englisch: Ansicht auf Google Maps

Smitten Kitten – Degraves Street – Melbourne

Smitten Kitten is a boutique-style lingerie retailer with roots in Melbourne’s laneway culture, historically known for French-inspired designs and special-occasion pieces. The store focuses on fashion-led lingerie, hosiery, and silk items suited to bridal wear, honeymoons, and elevated everyday dressing. Its intimate scale and curated range appeal to shoppers seeking something different from mainstream chains.

Standort auf Englisch: Shop 6, Degraves Street, Melbourne VIC 3000

Hauptprodukte auf Englisch: Fashion lingerie, silk nightwear, hosiery and accessories

Kundenrezensionen auf Englisch: Reviews often note unique styles, attentive service, and thoughtful gift options that feel more individual than mass-market offerings.

Am besten auf Englisch: Customers looking for romantic, occasion-led lingerie and distinctive pieces in a classic Melbourne laneway

Lokaler Vorteil auf Englisch: Laneway position close to Flinders Street Station, ideal for combining with café visits and city exploration.

Website auf Englisch: www.smittenkitten.com.au

Google Maps auf Englisch: Ansicht auf Google Maps

Bendon Lingerie – South Melbourne – Melbourne

Bendon Lingerie in South Melbourne provides a house-of-brands experience with everyday bras, briefs, and sleepwear from Bendon and related labels. Positioned on Clarendon Street, the store serves nearby residents and workers who prefer a quieter, local shopping strip to CBD malls. It often carries core styles, wires-free options, and easy-care lines suited to daily wear.

Standort auf Englisch: 298 Clarendon Street, South Melbourne VIC 3205

Hauptprodukte auf Englisch: Everyday bras and briefs, wire-free lingerie, sleepwear and basics

Kundenrezensionen auf Englisch: Customers appreciate the comfortable fits, dependable sizing, and straightforward pricing structure, alongside personable staff in a neighbourhood setting.

Am besten auf Englisch: South Melbourne and inner-south residents wanting reliable everyday lingerie without heading into the city centre

Lokaler Vorteil auf Englisch: Streetfront position in a village-style shopping strip near the South Melbourne Market, with easy access by tram and car.

Website auf Englisch: www.bendonlingerie.com.au

Google Maps auf Englisch: Ansicht auf Google Maps

Vergleichstabellen

Table 1: Quick Decision Guide

Name	Standort	Am besten für	Kaufen oder Mieten	Preisniveau
Bras N Things Melbourne Central	Melbourne Central, CBD	Trend-driven everyday lingerie for city workers and students	Kaufen	Affordable / Mid-Range
Honey Birdette – Melbourne Central	Melbourne Central, CBD	Premium, high-impact lingerie and accessories	Kaufen	Premium / High-End
David Jones – Bourke Street Mall	Bourke Street Mall, CBD	Wide brand choice and professional fittings	Kaufen	Mittelklasse/Premium
Myer Melbourne City	Bourke Street Mall, CBD	Multiple mainstream labels in one department store	Kaufen	Affordable / Mid-Range
Brava Lingerie – Collins Street	Collins Street, CBD	Fuller-bust and small-band fittings and specialist sizes	Kaufen	Mittelklasse/Premium
La Figura Lingerie – South Wharf	DFO South Wharf, Southbank	Outlet-priced lingerie and shapewear	Kaufen	Budgetfreundlich / Erschwinglich
Simone Perele Factory Outlet – Docklands	DFO Spencer Street, Docklands	European lingerie at outlet prices	Kaufen	Mittelklasse/Premium
O’Donnells Lingerie – Collins Place	Collins Place, CBD	Classic lingerie and foundations with personalised service	Kaufen	Mittelklasse / Moderat
Smitten Kitten – Degraves Street	Degraves Street, CBD	Romantic, special-occasion lingerie and gifts	Kaufen	Mittelklasse/Premium
Bendon Lingerie – South Melbourne	Clarendon Street, Sth Melbourne	Everyday basics and wire-free styles for locals	Kaufen	Affordable / Mid-Range

Table 2: Services & Product Focus

Name	Wichtigste Produkte	Dienstabdeckung	Kundendienst nach dem Verkauf
Bras N Things Melbourne Central	Everyday and fashion bras, panties, sleepwear	CBD workers, students, and inner-city residents	Chain-wide exchanges and in-store fit support
Honey Birdette – Melbourne Central	Luxury lingerie, corsets, accessories	CBD shoppers and visitors seeking premium pieces	Boutique-level styling advice and brand customer care
David Jones – Bourke Street Mall	Branded lingerie, shapewear, hosiery	Greater Melbourne, tourists, and regional visitors	Department-store returns and fitting assistance
Myer Melbourne City	Everyday lingerie, shapewear, sleepwear	CBD and suburban customers visiting the city	Standard returns, exchanges, and product guidance
Brava Lingerie – Collins Street	Fuller-bust bras, sports and swimwear	Melbourne-wide fuller-bust and small-band clientele	Ongoing fitting advice and size refinement
La Figura Lingerie – South Wharf	Lingerie, shapewear, fashion pieces	Value-focused shoppers across Melbourne and tourists	In-store exchanges subject to outlet policies
Simone Perele Factory Outlet – Docklands	European bras, briefs, nightwear	Docklands visitors, commuters, and brand-loyal shoppers	Brand and outlet-level support for fit and exchanges
O’Donnells Lingerie – Collins Place	Classic bras, foundations, sleepwear	CBD professionals and long-term local customers	Boutique service with personalised follow-up
Smitten Kitten – Degraves Street	Fashion lingerie, silk nightwear, hosiery	CBD shoppers seeking unique and romantic styles	Boutique advice on care, fit, and gift selections
Bendon Lingerie – South Melbourne	Everyday bras, briefs, sleepwear	South Melbourne and inner-south neighbourhoods	Store-based assistance and brand-backed return options

Frequently Asked Questions About Women’s Lingerie in Melbourne

Where can I get a professional bra fitting in Melbourne CBD?
Professional bra fittings are available at major department stores such as David Jones Bourke Street Mall and Myer Melbourne City, where trained consultants work in dedicated lingerie areas. Specialist boutiques including Brava Lingerie on Collins Street and O’Donnells Lingerie in Collins Place also provide detailed fittings, often with a focus on fuller-bust or tailored solutions. Booking ahead during peak hours can help ensure you receive unhurried, one-on-one attention.

What are the best places in Melbourne for affordable everyday bras and underwear?
For affordable everyday lingerie, Bras N Things Melbourne Central and Bendon Lingerie in South Melbourne are strong starting points, with regular promotions on core styles. Myer and David Jones also stock accessible brands, especially during seasonal sales. Outlet locations such as La Figura Lingerie at DFO South Wharf and the Simone Perele Factory Outlet in Docklands give budget-conscious shoppers access to quality labels at reduced prices, ideal for stocking up on reliable basics.

Where can I buy fuller-bust or plus-size lingerie in Melbourne?
Fuller-bust shoppers often head to Brava Lingerie on Collins Street, which specialises in cup sizes D and above and smaller band sizes with a strong focus on technical fit. Department stores like David Jones and Myer also carry extended size ranges across multiple brands. For everyday pieces, chains such as Bras N Things and Bendon may stock select fuller-bust lines, but specialist boutiques generally offer the deepest range and most precise fitting support.

Which Melbourne lingerie shops are best for bridal and special-occasion lingerie?
For bridal and special-occasion lingerie, Smitten Kitten on Degraves Street is known for romantic, silk-based pieces and elevated designs. Honey Birdette in Melbourne Central focuses on dramatic, luxury looks suitable for honeymoons or statement outfits. Department stores such as David Jones offer bridal-focused ranges across several brands, allowing brides to explore shapewear, strapless options, and delicate sets in one visit while coordinating with accessories and sleepwear.

Where can I find outlet or discount lingerie stores in Melbourne?
Docklands and South Wharf are key areas for outlet shopping. The Simone Perele Factory Outlet and La Figura Lingerie at DFO locations provide brand-name lingerie at reduced prices, including previous-season collections. These centres sit close to Southern Cross Station and the riverfront, so they are accessible for commuters and tourists. Shoppers willing to browse through outlet assortments can secure mid-range to premium-quality items at more budget-friendly levels.

Are there good options for locals who prefer not to shop in the CBD?
Yes. Bendon Lingerie on Clarendon Street in South Melbourne serves inner-south residents with everyday lingerie, while Brava Lingerie’s other locations across greater Melbourne support fuller-bust clients outside the city core. Highpoint, South Wharf, and Docklands centres provide alternative destinations with strong lingerie offerings. Many retailers also support online ordering, virtual fitting advice, and click-and-collect, so customers can minimise time spent in busy CBD environments while still accessing quality brands.

About S-Shaper – OEM Manufacturer Supporting Melbourne’s Equipment Market

S-Shaper is not a local Melbourne retailer and does not operate physical lingerie stores in the city. Instead, it works as an original equipment manufacturer and smart-factory partner that designs and produces shapewear and women’s lingerie for brands and retailers worldwide. Local Melbourne stores and labels remain the customer-facing channel, while S-Shaper focuses on product engineering, quality control, and scalable production capacity behind the scenes.

For Melbourne-based boutiques, department stores, hotels, and online retailers, S-Shaper acts as a flexible manufacturing backbone. Businesses can collaborate with S-Shaper to create private-label lingerie ranges, extend size runs, or trial new shapewear concepts without investing in their own factories. Services such as rapid sampling, flexible mass production, wholesale supply, and dropshipping help local companies respond quickly to customer demand while reducing operational complexity and inventory risk.

At S-SHAPER, advanced engineering is combined with meticulous craftsmanship to deliver high-quality shapewear and lingerie that meet global standards. Operating as a smart factory, S-Shaper integrates automated production, intelligent systems, and strict quality control to ensure consistent, fast, and scalable manufacturing. Its business model supports customised solutions, sustainable practices, and continuous innovation so that Melbourne brands can offer reliable, modern products while relying on S-Shaper for efficient, globally competitive production.

Website auf Englisch: https://s-shaper.com/