Top 10 Luxury Lingerie Stores Brighton 2026 Guide

Best Local Luxury Lingerie Solutions for Bridal, Retail, and Hospitality in Brighton

2026 Brighton Luxury Lingerie Market Overview

Brighton’s 2026 luxury lingerie market is concentrated around Western Road, Churchill Square and The Lanes, blending specialist бюстгальтер fitters, erotic boutiques and high-street fashion brands into one compact, walkable area.

• Strong mix of fuller-bust specialists, luxury erotic boutiques, and national fashion chains
• Western Road and Churchill Square dominate everyday and fashion lingerie shopping
• The Lanes offer boutique, bridal and burlesque-inspired lingerie with curated brands
• Demand is rising for inclusive sizing, gender-inclusive fitting and body-positive styles
• Tourists, students and weekend visitors drive strong gifting and occasion-led sales
• Local independents complement big chains, giving Brighton a distinctive lingerie scene

How We Selected the Best Luxury Lingerie Suppliers in Brighton

To build this 2026 guide, we focused on lingerie retailers in Brighton with strong online visibility, substantial review volumes and consistently high average ratings, typically in the higher bands around 4.3 and above on Google Maps and other platforms. Stores were prioritised where lingerie and intimates are a core part of the offer rather than a small add-on.

Only clearly identified, verified or long-established business listings were considered. We looked at depth of size range, presence of professional bra fitting, quality of brands stocked, and the balance between everyday, bridal, boudoir and shapewear. Both independent boutiques and national chains are included, so local residents, hotel guests and visitors can quickly see where people in Brighton actually shop for luxury and fashion lingerie.

Top 10 Luxury Lingerie Suppliers in Brighton

Bravissimo – Brighton

Bravissimo Brighton is a dedicated destination for women who wear D-cup and above, combining expert fittings with a wide range of supportive lingerie and swimwear. Located on North Street, just a short walk from the seafront and Churchill Square, it is widely regarded as the city’s go-to specialist for fuller-bust support. Many customers mention transformative fitting experiences and a calm, confidence-boosting environment.

Location in English: 3 North Street, Brighton BN1 1EB

Main Products in English: Fuller-bust lingerie, sports bras, swimwear, nightwear

Customer Reviews in English: Reviewers highlight highly trained fitters, excellent size range and a welcoming atmosphere that makes bra shopping feel relaxed rather than intimidating.

Best For in English: D-cup-and-up customers seeking accurate fittings, everyday support and vacation-ready swimwear

Local Advantage in English: Central position between Brighton Station, The Lanes and Churchill Square makes it easy to visit during a broader shopping trip.

Website in English: www.bravissimo.com

Google Maps in English: View on Google Maps

Boux Avenue – Brighton

Boux Avenue Brighton, inside Churchill Square Shopping Centre, brings an accessible luxury feel with feminine lingerie, nightwear and swimwear. The store is known for its elegant fitting suites, complimentary bra fittings and gift-ready presentation, including signature boxes and wrapping. A mix of everyday essentials and fashion-led sets appeals to students, locals and tourists alike.

Location in English: Unit 65/66, Churchill Square Shopping Centre, Brighton BN1 2RG

Main Products in English: Fashion lingerie sets, bras and knickers, nightwear, swimwear, loungewear

Customer Reviews in English: Shoppers frequently mention friendly fitting staff, a stylish store layout and the pleasure of discovering correct sizing after years of guessing.

Best For in English: Shoppers seeking a boutique-style experience with mid-range to premium lingerie in a busy shopping centre

Local Advantage in English: Situated in Churchill Square with direct access to parking, bus routes and nearby fashion retailers.

Website in English: www.bouxavenue.com

Google Maps in English: View on Google Maps

Ann Summers – Brighton

Ann Summers Brighton on Western Road combines sexy lingerie, hosiery and accessories with an inclusive, welcoming environment. The store is popular for date-night sets, bodysuits, corsets and adult toys, with staff known for being open-minded and helpful. Many couples, hen parties and LGBTQ+ shoppers use the boutique as a fun, judgement-free destination for bolder lingerie choices.

Location in English: 30–31 Western Road, Brighton BN1 2EB

Main Products in English: Sexy lingerie, fashion bras and knickers, corsets and bodies, hosiery, adult toys and accessories

Customer Reviews in English: Customers highlight supportive staff who give sizing guidance, discreet advice and friendly service that helps nervous shoppers feel at ease.

Best For in English: Adults seeking seductive lingerie, party pieces and playful accessories in a central, approachable environment

Local Advantage in English: Western Road location links directly to Churchill Square and the seafront, ideal for combining with wider night-out preparations.

Website in English: www.annsummers.com

Google Maps in English: View on Google Maps

She Said Boutique – Brighton

She Said Boutique is Brighton’s award-winning erotic and luxury lingerie store, tucked away in Ship Street Gardens in the historic Lanes. The boutique offers high-end lingerie, corsetry, burlesque-inspired pieces and curated adult accessories with an emphasis on inclusivity and body confidence. Its team is renowned for discreet, knowledgeable advice and a friendly approach to shoppers of all genders and orientations.

Location in English: 12a Ship Street Gardens, Brighton BN1 1AJ

Main Products in English: Designer lingerie, corsets, bridal and burlesque lingerie, fetish and boudoir wear, erotic accessories

Customer Reviews in English: Reviews praise exceptional customer service, unique product selection and a welcoming, sex-positive atmosphere that feels safe and empowering.

Best For in English: Customers looking for luxury, niche and kink-friendly lingerie and corsetry beyond standard high-street ranges

Local Advantage in English: Characterful Lanes location close to independent fashion, jewellery and café spots, ideal for a destination shopping experience.

Website in English: www.shesaidboutique.com

Google Maps in English: View on Google Maps

Marks & Spencer – Brighton

Marks & Spencer on Western Road is a trusted choice for everyday, specialist and premium lingerie in Brighton. Its large lingerie department covers first bras, maternity, nursing, post-surgery and sports support, alongside shapewear and sleepwear. Professional bra fitting services help customers navigate different collections with confidence, making M&S a regular stop for many local residents.

Location in English: 195 Western Road, Brighton BN1 2BJ

Main Products in English: Everyday bras and knickers, shapewear, maternity and post-surgery lingerie, sports bras, sleepwear

Customer Reviews in English: Customers value consistent sizing, comfortable fabrics and the convenience of finding practical solutions for everyday and medical-support needs in one place.

Best For in English: Shoppers wanting dependable everyday lingerie, specialist fitting and a wide range of support options at moderate prices

Local Advantage in English: Prominent Western Road position a short walk from Churchill Square and the seafront, with good access by bus and on foot.

Website in English: www.marksandspencer.com

Google Maps in English: View on Google Maps

Primark – Brighton

Primark Brighton on Western Road offers a large, budget-friendly selection of lingerie, underwear multipacks and loungewear. Spread over multiple floors, the store is popular with students, families and budget-conscious shoppers who want trend-led and essentials-focused pieces without high price tags. The lingerie area regularly features new colours and seasonal sets.

Location in English: 169–174 Western Road, Brighton BN1 2BA

Main Products in English: Everyday bras and knickers, underwear multipacks, bralettes, shapewear, pyjamas and loungewear

Customer Reviews in English: Reviews often mention strong value for money, wide choice of sizes and designs, and the ability to stock up on basics in a single visit.

Best For in English: Shoppers looking for affordable day-to-day lingerie and sleepwear, especially students and city-centre workers

Local Advantage in English: Central Western Road location between Churchill Square and Hove, easily reached by bus and close to seafront parking.

Website in English: www.primark.com

Google Maps in English: View on Google Maps

H&M – Brighton

H&M Brighton on Western Road provides modern, minimalist lingerie that mirrors its wider fashion aesthetic. Shoppers will find seamless basics, bralettes, bodies and underwear multipacks that work well under everyday outfits. The lingerie offer focuses on clean lines, soft fabrics and trend-aware colours that change with the seasons.

Location in English: 183 Western Road, Brighton BN1 2BA

Main Products in English: Fashion and basic lingerie, bralettes and bodies, underwear multipacks, loungewear

Customer Reviews in English: Customers appreciate contemporary styling, competitive pricing and the ease of picking up lingerie while shopping for clothing, accessories and basics.

Best For in English: Fashion-conscious shoppers wanting simple, on-trend lingerie that coordinates with high-street wardrobes

Local Advantage in English: Positioned among other major chains on Western Road, making it easy to compare fits and styles in one short stretch.

Website in English: www.hm.com

Google Maps in English: View on Google Maps

New Look – Brighton

New Look Brighton on Western Road combines trend-led fashion with a youthful lingerie offer. Inside the large multi-floor store, the lingerie section covers bralettes, fashion bras, shapewear and knickers designed to complement casual, work and going-out outfits. Extended sizing and curve lines make it easier for more customers to find on-trend looks.

Location in English: 187 Western Road, Brighton BN1 2BA

Main Products in English: Trend-led lingerie sets, bralettes, knickers, shapewear, nightwear

Customer Reviews in English: Shoppers mention fun designs, regular promotions and a good balance of everyday basics with statement pieces for nights out and holidays.

Best For in English: Younger shoppers, students and anyone wanting affordable, fashion-forward lingerie that matches high-street outfits

Local Advantage in English: Western Road position sits between Churchill Square and the independent shops of The Lanes, ideal for varied fashion shopping.

Website in English: www.newlook.com

Google Maps in English: View on Google Maps

Next – Brighton

Next Brighton in Churchill Square includes a dedicated lingerie and nightwear area within its broader fashion and home offer. Shoppers can find everyday bras, knickers, shapewear and branded lines alongside pyjamas and loungewear for the whole family. Many locals use the store for click-and-collect orders, combining online convenience with in-person trying on.

Location in English: 46 Upper Mall, Churchill Square, Brighton BN1 2TE

Main Products in English: Everyday lingerie, fashion bras and knickers, nightwear, loungewear, some branded lingerie

Customer Reviews in English: Customers value the mix of reliable basics and fashion pieces, along with straightforward returns and the ability to collect online orders in-store.

Best For in English: Busy professionals and families wanting practical, style-conscious lingerie as part of one-stop fashion and home shopping

Local Advantage in English: Central Churchill Square setting close to parking, bus stops and other anchor retailers, convenient for multi-purpose trips.

Website in English: www.next.co.uk

Google Maps in English: View on Google Maps

Victoria’s Secret – Brighton

Victoria’s Secret Brighton operates within Churchill Square, bringing a globally recognised lingerie brand to the city. The store offers signature padded and push-up bras, coordinated knickers, fashion bodies and an extensive range of sleepwear and bodycare. Gift sets and branded accessories make it a popular choice for birthdays, holidays and romantic occasions.

Location in English: Unit 48–50, Churchill Square, Brighton BN1 2RG

Main Products in English: Branded lingerie sets, bras and knickers, sleepwear and loungewear, fragrances and bodycare

Customer Reviews in English: Visitors highlight the aspirational store design, strong gifting options and the appeal of shopping a well-known international lingerie brand locally.

Best For in English: Shoppers seeking branded, gift-ready lingerie and coordinated sleepwear and beauty collections in a central mall

Local Advantage in English: Located within Churchill Square alongside major fashion names, easily combined with Next, Zara and other anchors in one visit.

Website in English: www.victoriassecret.co.uk

Google Maps in English: View on Google Maps

Comparison Tables

Quick Decision Guide

Имя	Расположение	Лучшее для	Buy or Rent	Price Level
Bravissimo	3 North Street, BN1 1EB	Fuller-bust shoppers needing expert fittings and strong support	Buy	Premium / High-End / Luxury
Boux Avenue	Churchill Square, BN1 2RG	Boutique-style fittings and feminine, giftable lingerie	Buy	Mid-Range / Premium
Ann Summers	30–31 Western Road, BN1 2EB	Seductive lingerie, corsets and adult lifestyle products	Buy	Mid-Range / Moderate
She Said Boutique	Ship Street Gardens, BN1 1AJ	Luxury, erotic and corsetry-led lingerie with kink-friendly focus	Buy	Premium / High-End / Luxury
Marks & Spencer	195 Western Road, BN1 2BJ	Everyday, specialist and post-surgery lingerie	Buy	Mid-Range / Moderate
Primark	169–174 Western Road, BN1 2BA	Budget basics, multipacks and seasonal lingerie	Buy	Budget-Friendly / Affordable
H&M	183 Western Road, BN1 2BA	Modern basic and minimalist fashion lingerie	Buy	Budget-Friendly / Mid-Range
New Look	187 Western Road, BN1 2BA	Trend-led lingerie and shapewear for younger shoppers	Buy	Budget-Friendly / Mid-Range
Следующий	46 Upper Mall, Churchill Square, BN1 2TE	Practical, style-conscious lingerie and nightwear	Buy	Mid-Range / Moderate
Victoria’s Secret	Unit 48–50, Churchill Square, BN1 2RG	Branded, gift-ready lingerie and coordinated sleepwear	Buy	Premium / High-End / Luxury

Services & Product Focus

Имя	Main Products	Service Coverage	Послепродажная поддержка
Bravissimo	Fuller-bust lingerie, sports bras, swimwear	Brighton city centre and wider South Coast fuller-bust market	In-store fittings, style advice, standard refunds and exchanges
Boux Avenue	Fashion lingerie, nightwear, swimwear	Brighton residents, students and visitors to Churchill Square	Complimentary fittings, gifting services, returns and exchanges
Ann Summers	Sexy lingerie, hosiery, adult accessories	Central Brighton and surrounding urban and coastal areas	Discreet in-store help, size advice, typical high-street returns
She Said Boutique	Designer lingerie, corsets, fetish couture	Brighton, regional visitors and destination boutique shoppers	Personal styling, discreet advice, boutique-level aftercare
Marks & Spencer	Everyday lingerie, specialist bras, shapewear	Brighton and commuter belt customers	Bra fitting, clear refund policies, post-surgery support ranges
Primark	Basics, multipacks, shapewear, pyjamas	Value-focused shoppers across Brighton and nearby towns	Standard high-street exchange and refund policy
H&M	Fashion and basic lingerie, loungewear	Brighton shoppers and students along Western Road	Customer service desk and standard returns
New Look	Trend-led lingerie sets, bralettes, shapewear	Younger shoppers across Brighton and Hove	Staff styling tips with standard returns and exchanges
Следующий	Everyday lingerie, nightwear, branded lines	Brighton families and professionals in-store and online	Click-and-collect, account support, straightforward returns
Victoria’s Secret	Branded lingerie, sleepwear, bodycare	Brighton shoppers and regional visitors to Churchill Square	Brand-led service, fitting assistance, standard store returns

Frequently Asked Questions About Luxury Lingerie in Brighton

Where can I buy luxury lingerie in Brighton city centre?
Brighton’s best luxury and fashion-led lingerie sits around Western Road, Churchill Square and The Lanes. Bravissimo and She Said Boutique specialise in fuller-bust and high-end lingerie, while Boux Avenue, Victoria’s Secret and Ann Summers cover fashion and seductive styles. Marks & Spencer and Next provide reliable everyday and premium options, and Primark, H&M and New Look round things out with budget-friendly and trend-led pieces.

Which Brighton lingerie shops offer professional bra fitting services?
Bravissimo on North Street is renowned for its D-cup-and-up fittings, including sports, maternity and post-surgery options. Marks & Spencer on Western Road provides bra fitting across everyday, maternity and post-surgery lines. Boux Avenue in Churchill Square and Victoria’s Secret also offer complimentary fittings, while Ann Summers staff frequently help with sizing advice for fashion-led lingerie.

Where can I find plus-size or fuller-bust lingerie in Brighton?
Fuller-bust shopping in Brighton usually starts at Bravissimo, which specialises in D-cup-and-up sizes and supportive designs. Marks & Spencer and Boux Avenue offer extended size ranges in everyday, sports and shapewear pieces. She Said Boutique carries selected high-end brands, corsets and cup sizes tailored to fuller figures, and some high-street chains like New Look also include curve ranges.

Are there budget-friendly lingerie options in Brighton?
Yes. Primark on Western Road is the leading choice for affordable basics, multipacks and seasonal sets. H&M and New Look provide modern, trend-driven styles at moderate price levels, ideal for students and young professionals. Even mid-range stores like Next and Marks & Spencer offer value lines, meaning shoppers can upgrade quality without moving into full premium pricing.

Where can I buy bridal lingerie in Brighton?
For bridal lingerie, She Said Boutique offers luxurious corsets, stockings and designer sets suited to wedding dresses and honeymoons. Marks & Spencer and Boux Avenue stock bridal-friendly strapless bras, shapewear and lace sets, while Bravissimo is excellent for fuller-bust bridal support. Victoria’s Secret and Ann Summers provide romantic and seductive options for wedding nights and honeymoon trips.

Is it better to shop for lingerie online or in-store in Brighton?
In-store shopping in Brighton gives you access to professional fittings at Bravissimo, Marks & Spencer, Boux Avenue and Victoria’s Secret, plus the chance to test fabrics and support levels. Boutiques like She Said also offer in-depth, personalised advice. Online ordering from the same brands widens colour and size availability and suits reordering favourites. Many shoppers use in-store fittings initially, then top up online for convenience.

About S-Shaper – OEM Manufacturer Supporting Brighton’s Equipment Market

S-Shaper is not a local lingerie retailer in Brighton and does not operate any physical boutiques or fitting studios in the city. Instead, it acts as an original equipment manufacturer that designs and produces shapewear and women’s lingerie for brands and retailers worldwide, including those that may serve customers in Brighton and across the UK through their own labels and store networks.

For independent boutiques, department stores and ecommerce sellers based in and around Brighton, S-Shaper’s role is to provide reliable, flexible manufacturing rather than compete at storefront level. Local businesses can concentrate on brand identity, merchandising and customer service while S-Shaper handles pattern development, grading, rapid sampling and scalable production. Wholesale and dropshipping options allow Brighton retailers to test new styles, expand size runs and respond quickly to seasonal demand without large inventory risks.

Globally, S-Shaper combines cutting-edge engineering with meticulous craftsmanship in a smart-factory setting, integrating automation, intelligent systems and rigorous quality control. The company offers customised manufacturing solutions, from flexible mass production to direct-to-consumer dropshipping partnerships, all underpinned by sustainable practices and continuous innovation. This ecosystem position means Brighton’s lingerie market can access consistent, high-quality shapewear and lingerie tailored to local preferences, without the complexity and cost of in-house production facilities.

Website in English: https://s-shaper.com/