How to Create a Lingerie Brand for Your Startup Business?

1. Market Research and Niche Selection for a Lingerie Startup

Before launching a lingerie line, it’s essential to understand the market landscape, identify your target audience, and find a niche that differentiates your brand from competitors. This initial research will guide your design, branding, and marketing decisions.

Why Market Research Matters

In the competitive world of intimate apparel, market research helps you:

Identify gaps in the current market.
Understand customer pain points.
Analyze trends in fabric, fit, and functionality.
Examine competitors’ strengths and weaknesses.

Key Lingerie Market Segments

Segment Type	説明
Everyday Comfort	Seamless, breathable, and supportive designs for daily wear.
Luxury/Designer	High-end materials like silk, lace; premium pricing; appeal to elite buyers.
Plus-Size and Inclusive	Lingerie for all body types; growing demand in the modern market.
Postpartum/Nursing	Functional lingerie for new mothers; includes nursing bras and shapewear.
Bridal and Occasion Wear	Specialized pieces for weddings and events.
Athletic and Functional	Sports bras, moisture-wicking lingerie, and hybrid shapewear.

How to Choose a Niche?

Ask the following questions:

What body types, lifestyles, or fashion needs are underserved?
Can I offer something unique in terms of design or fabric?
What’s my brand’s mission — empowerment, comfort, luxury, or functionality?

Example: Targeting the Wellness Market

There’s a growing crossover between wellness and lingerie — think shapewear-meets-activewear. A brand that offers functional yet stylish lingerie for yoga, postpartum recovery, or everyday confidence could tap into an emerging niche.

2. Developing a Unique Brand Identity in the Lingerie Industry

Once you’ve chosen your niche, it’s time to build a brand that resonates with your target customers and stands out in the market.

Elements of a Strong Lingerie Brand Identity

Brand Element	説明
ブランド名	Memorable, relevant, and reflective of your mission.
Logo and Typography	Visuals that evoke the style and feel of your lingerie line.
カラーパレット	Choose hues that match your brand’s personality — soft pastels, bold reds.
ブランドの声	How your brand “speaks” across platforms — elegant, cheeky, empowering.
Mission Statement	Defines your brand’s purpose beyond just products.
Core Values	Sustainability, body positivity, inclusivity, etc.

Storytelling and Emotional Connection

Modern lingerie buyers want more than just cute bras — they want a story. Use storytelling to share:

Why you started your brand.
What inspires your designs.
How your brand empowers women (or all genders).

Digital and Packaging Identity

Design packaging that feels like an extension of your brand (e.g., eco-friendly boxes, delicate tissue paper).
Ensure your website and social media reflect your brand’s mood and values.

Case Study: S-SHAPER’s Brand Strategy

S-SHAPER has successfully built a global presence by blending innovation, functionality, and fashion. Their brand identity centers around empowerment, style, and comfort, positioning themselves as both a design leader and a manufacturing powerhouse in the shapewear and lingerie industry.

3. Choosing the Right Lingerie Manufacturer: OEM vs ODM Explained

One of the most critical decisions for a lingerie startup is choosing the right manufacturer. The decision between OEM and ODM services impacts your product development process, cost, and brand control.

OEM vs ODM：違いは何ですか？

ファクター	OEM（Original Equipment Manufacturer）	ODM（Original Design Manufacturer）
提供	Your own designs, patterns, brand assets.	Basic idea or concept — the manufacturer handles design and development.
ID: メーカーが提供	Production, quality control, and sometimes sourcing.	Full product development, sampling, sourcing, and manufacturing.
ブランドカスタマイズ	High — you control every detail.	Moderate to high — dependent on manufacturer capabilities.
こんな方に最適	Brands with design resources and clear product vision.	Startups that need design support and want quick go-to-market solutions.

What to Look for in a Lingerie Manufacturer?

Ensure your chosen supplier offers:

Experience in lingerie/shapewear production.
High-quality fabric sourcing.
Low minimum order quantities (important for startups).
Transparent communication and development timelines.
Customization options for branding (labels, tags, packaging).

Why S-SHAPER is a Trusted ランジェリーメーカー?

If you are sourcing from China, S-SHAPER is the go-to partner for lingerie and shapewear startups. Here’s why:

✅ OEM & ODM Capabilities
✅ Low MOQ Starting at 50 Pieces
✅ Full Product Customization (Fabric, Fit, Compression)
✅ Rapid 48-Hour Prototyping
✅ 3D Shaping Technology and Seamless Knitting
✅ Global Logistics and Warehousing Support

Sample Services Table

Services Offered by S-SHAPER	説明
OEM製造	You bring your designs; S-SHAPER handles production and QA.
ODM Design Support	In-house designers help turn your ideas into ready-to-sell products.
ブランディング＆パッケージング	Custom logos, labels, hangtags, and eco-friendly packaging.
ファブリック・イノベーション	Moisture-wicking, breathable, and shaping fabrics for modern lingerie.
Logistics & Fulfillment	8+ global warehouse partners to simplify international distribution.

👉 Learn more about their flexible OEM/ODM services これ.

4. Designing Your First Lingerie Collection: Tips for Startups

Creating your first lingerie collection is a critical step in transforming your ideas into tangible, sellable products. As a startup, this process involves balancing creativity, functionality, and production feasibility.

Define Your Product Categories

Start small and focused. Identify 3–5 core product types that align with your brand’s niche and customer needs:

Bras (e.g., underwire, wireless, bralette)
Panties (e.g., bikini, thong, high-waist)
Bodysuits or teddies
Shapewear lingerie (e.g., shaping bodysuits, waist-slimming panties)
Sleepwear or loungewear (e.g., silk camisoles, robes)

Design Considerations for Lingerie Startups

Design Element	説明
Fit and Support	Prioritize comfort and proper sizing, especially for bras and shapewear.
Fabric Choice	Use soft, breathable, and stretchable materials suitable for intimate wear.
Detailing	Lace, embroidery, mesh, and trims enhance visual appeal.
包括性	Offer a wide size range to accommodate diverse body types.
機能性	Include features like removable pads, adjustable straps, or nursing access.

Prototyping and Sampling

Work with your manufacturer to develop initial samples. This stage helps you:

Test fit and comfort on real models.
Adjust patterns before mass production.
Try different fabric combinations.

🛠️ ヒント： S-SHAPER offers rapid 48-hour sample development, helping startups iterate quickly and stay ahead of trends.

Start with a Capsule Collection

Launching with a capsule collection (limited SKUs with high versatility) allows you to:

Control costs.
Test market response.
Refine your brand identity based on customer feedback.

Example Capsule Collection Layout

製品タイプ	スタイル名	カラーオプション	Sizes Available
Wireless Bra	“Luna Comfort”	Black, Nude	S–XL
High-Rise Panty	“Aura Smooth”	Black, Mauve	S–XXL
Shaping Bodysuit	“Viva Sculpt”	Beige, Black	XS–3XL

5. Sourcing High-Quality Fabrics and Materials for Your Brand

The foundation of any successful lingerie brand lies in the quality of its fabrics and materials. Comfort, appearance, durability, and functionality all depend on your material selection.

Top Fabrics for Lingerie Production

ファブリックのタイプ	主な特徴
Nylon/Polyamide	Soft, durable, and stretch-friendly; commonly used in seamless lingerie.
スパンデックス／エラスタン	Offers excellent elasticity; used for shaping and form-fitting products.
コットン	Breathable and hypoallergenic; used for crotch linings and comfort styles.
レース	Adds aesthetic appeal; often used in trims or full-piece lingerie.
メッシュ	Lightweight and breathable; ideal for edgy or sexy designs.
Modal/Bamboo	Sustainable and ultra-soft; ideal for eco-conscious brands.

探すべき認証

To ensure fabric quality and safety, check for:

OEKO-TEX® Standard 100
GOTS (for organic cotton)
ISO 9001 (for quality management)

Sourcing Strategy for Startups

Sourcing Method	長所	短所
Manufacturer-Supplied	Convenient, pre-vetted options	Limited customization depending on vendor
Independent Suppliers	Wider variety, more control over sourcing	Requires logistics and QC management
Trade Shows/Expos	Discover trending materials and build contacts	Time-consuming and may have travel costs

How S-SHAPER Helps with Fabric Sourcing

S-SHAPER simplifies your sourcing journey by offering:

In-house material recommendations based on function and style.
Access to innovative fabrics like moisture-wicking nylon-spandex blends.
Quality control and testing for durability and skin safety.

🧵 Explore S-SHAPER’s 製品範囲 to see examples of high-performance materials in action.

6. Building a Supply Chain for Wholesale Lingerie 生産

As your startup moves from concept to production, building a reliable supply chain is essential for scaling and fulfilling wholesale or bulk orders.

Elements of a Lingerie Supply Chain

デザイン＆開発
- Sketches, prototypes, tech packs, sample approval.
Sourcing
- Fabrics, trims, elastics, packaging materials.
製造業
- Cutting, sewing, quality assurance, finishing.
ブランディング＆パッケージング
- Labels, hangtags, boxes, wrapping.
Logistics & Fulfillment
- Warehousing, shipping, inventory management.

Wholesale Production Timeline (Sample)

フェーズ	Duration (Approx.)
デザインの最終決定	1～2週間
サンプル開発	2–5 days (with rapid prototyping)
生産（スモールバッチ）	3〜4週間
Production (Mass Order)	4〜8週間
発送と配送	1–3 weeks (depending on destination)

Choosing a Manufacturer with End-to-End Services

Startups benefit from working with manufacturers that offer integrated supply chain solutions. This reduces coordination time and errors.

S-SHAPERの利点：
With 8+ international warehouses and a global logistics network, S-SHAPER supports efficient delivery and cost-effective distribution for B2B clients.

Tips to Optimize Your Supply Chain

Start with small MOQ orders to test suppliers.
Build strong relationships with vendors and factories.
Use inventory forecasting to avoid understocking or overstocking.
Consider third-party logistics (3PL) for global order fulfillment.

7. Marketing and Selling Your Lingerie Brand to Distributors and Retailers

After developing your lingerie products and setting up your supply chain, the next crucial step is to take your brand to market. For B2B startups, this means positioning your lingerie line for wholesale distribution, retail partnerships, and e-commerce collaborations.

Define Your B2B Customer Segments

To effectively market your lingerie brand, you need to identify and understand your ideal B2B customer profiles:

Customer Type	説明
Retail Boutiques	Independent stores seeking curated lingerie collections.
Department Stores	Larger chains with seasonal buying schedules and strict quality standards.
Online Retailers	E-commerce platforms like Amazon, Zalando, or ASOS.
サブスクリプション・ボックス・ブランド	Monthly or seasonal lingerie/underwear boxes seeking private label options.
Gyms & Wellness Studios	Interested in functional and stylish shapewear or active lingerie.

Create a B2B Sales Kit

Your sales kit should include:

Line sheets with product images, SKUs, and wholesale pricing.
Fabric and sizing information.
Minimum order quantity (MOQ) and lead times.
Company overview and brand story.
Terms for private labeling or white labeling (if applicable).

Wholesale Pricing Strategy

Consider a 2.0–2.5 markup from your manufacturing cost to set your wholesale price, allowing retailers to apply a 100% markup for retail pricing.

製品タイプ	生産コスト	卸売価格	推奨小売価格
シームレスブラ	$5.00	$11.00	$22.00
Lace Bodysuit	$7.50	$15.00	$30.00
High-Rise Shaper	$4.00	$9.50	$19.00

Key Sales Channels

Fashion Trade Shows (e.g., Curve, Mode Lingerie): Ideal for exposure and networking.
B2B Marketplaces (e.g., Faire, JOOR): Reach global retailers with lower acquisition costs.
Direct Outreach: Email or LinkedIn outreach to boutique buyers and retail chains.
デジタルマーケティング: Use SEO, paid ads, and social media to attract wholesale leads.

How S-SHAPER Supports B2B Sales

S-SHAPER provides personalized B2B support including:

Custom branding for private label lingerie.
Dedicated account managers for wholesale clients.
Flexible MOQ options starting at just 50 pieces.
Global distribution support through international warehouses.

🛍️ Want to start your wholesale lingerie journey? S-SHAPERへのお問い合わせ to discuss your B2B goals.

8. Scaling Your Lingerie Business with Private Label and Bulk Orders

Once your lingerie brand has gained traction, it’s time to scale. Private labeling and bulk production are key strategies for expanding your business and improving profit margins.

What is Private Label Lingerie?

Private label lingerie is when your brand’s name and logo are placed on products manufactured by a specialized factory. This allows startups to:

Focus on branding and marketing.
Reduce development time and cost.
Maintain full ownership over sales and pricing.

Why Choose Private Label?

Benefits of Private Labeling	説明
ブランド・コントロール	Full ownership of packaging, labeling, and brand messaging.
Faster Go-to-Market	Skip the design phase using existing manufacturer molds and patterns.
スケーラブルな生産	Easily increase order volumes as demand grows.
コスト効率	Lower per-unit costs for bulk orders.

Bulk Order Considerations

ファクター	Key Points
MOQ	Choose a manufacturer offering low MOQ to scale gradually.
リードタイム	Plan production 6–8 weeks in advance for large volumes.
支払い条件	Negotiate split payments (e.g., 30% deposit, 70% before shipment).
品質管理	Ensure inspections at various production stages.
物流	Factor in customs, freight, and warehousing.

How S-SHAPER Helps You Scale

S-SHAPER is an ideal partner for scaling lingerie startups through:

フレキシブルMOQ: Start with small quantities and increase as your brand grows.
OEM/ODMサービス: Choose between your designs or pre-developed styles.
カスタムブランディング: Labels, hangtags, packaging, and even QR code inserts.
Sample Perfection: 48-hour prototyping to test and tweak styles quickly.
グローバルリーチ: With 8+ international warehouses, S-SHAPER simplifies fulfillment.

📦 Explore S-SHAPER’s OEM/ODMサービス to scale your lingerie brand smartly.

9. FAQ: Starting a Lingerie Brand — What New Entrepreneurs Should Know

Here are some of the most frequently asked questions by first-time lingerie entrepreneurs:

Q1: How much does it cost to start a lingerie brand?

The startup cost depends on your business model. A lean, direct-to-consumer brand can start with as little as 5,000–5,000–5,000–10,000, covering:

Sampling and prototyping
Initial production (small batch)
Branding and packaging
Eコマース設定

For wholesale or private label with larger inventory, expect to invest $20,000+.

Q2: What’s the best way to test my lingerie products?

Start with:

A pre-order campaign (minimal inventory risk)
Pop-up events or trunk shows
Marketplaces (Etsy, Faire)
Sampling to influencers or early adopters

Q3: What sizes should I offer?

Inclusivity is key. Aim for:

Bras: 30A–44DD or XS–3XL
Panties: XS–3XL
Bodysuits/Shapewear: XXS–5XL for maximum market reach

Q4: How do I find a reliable lingerie manufacturer?

探せ：

Experience with intimate apparel
OEM/ODM機能
Transparent MOQ and pricing
Positive client reviews or case studies

✅ In China, S-SHAPER is a trusted name with years of experience in lingerie and shapewear manufacturing.

Q5: How long does it take to launch a lingerie brand?

From concept to launch:

Design & Sampling: 2–4 weeks
生産: 3–8 weeks depending on size
Shipping & Branding: 2–4 weeks

Total: ~3 to 4 months for a small to medium-sized launch.

結論と行動喚起

Creating your own lingerie brand is a rewarding journey that blends creativity, strategy, and entrepreneurship. From defining your niche to choosing a reliable manufacturer like S-SHAPER, each step shapes your brand’s success.

With the right foundation, a strong brand identity, and a manufacturing partner that supports you every step of the way, your lingerie startup can scale from a small idea into a global brand.

🔗 Ready to bring your lingerie vision to life?
✅ Start with custom samples, flexible MOQ, and expert OEM/ODM support.
📩 今すぐS-SHAPERにお問い合わせください to launch or scale your lingerie brand with confidence.

Let your brand empower confidence, one piece at a time.