Top 10 London Women’s Lingerie Suppliers 2026 Guide

Best Local Women’s Lingerie Solutions for Retail, E‑Commerce, and Bridal in London

2026 London Women’s Lingerie Market Overview

London’s 2026 women’s lingerie market combines historic department stores, specialist bra‑fitting boutiques, and fashion‑forward chains serving both residents and visitors.

• Strong demand for D‑cup‑and‑up lingerie, shapewear, and inclusive sizing
• Central hubs around Oxford Street, Covent Garden, Mayfair, Knightsbridge, and Westfield centres
• Mix of luxury brands, mid‑range chains, and value‑driven multi‑brand departments
• Growing preference for comfort‑first bralettes, wireless bras, and soft fabrics
• High tourist traffic supporting premium and designer lingerie departments
• Professional fitting services widely available, from boutiques to major department stores

How We Selected the Best Women’s Lingerie Suppliers in London

To select the best women’s lingerie suppliers in London, we focused on established, well‑reviewed retailers that consistently deliver strong customer experiences. We prioritised stores that typically show at least around 100 Google Maps reviews with an overall rating of about 4.3 or higher, indicating sustained satisfaction with service, fit, and product quality. Only clearly active and verified business listings with accurate addresses were considered.

We also evaluated each supplier’s role in the local lingerie ecosystem. Key factors included range of sizes (especially D cup and above), fitting expertise, depth of lingerie and shapewear assortments, and suitability for everyday, bridal, luxury, or fashion‑forward needs. Locations in high‑footfall retail districts such as Oxford Street, Covent Garden, Mayfair, Knightsbridge, and the Westfield malls were favoured, alongside specialist boutiques that draw customers citywide for expert fittings and premium collections.

Top 10 Women’s Lingerie Suppliers in London

Bravissimo – Oxford Circus – London

Bravissimo Oxford Circus is a flagship destination for D‑cup‑and‑up lingerie and swimwear, set just off Oxford Street. The store is known for its relaxed lounge‑style fitting area and highly trained team of fitters, who focus on comfort, uplift, and confidence for fuller‑busted customers. With multiple fitting rooms and an extensive size range, it is a go‑to stop for Londoners who struggle in standard high‑street sizes.

Location in English: 28 Margaret Street, London W1W 8RZ

Main Products in English: D‑cup‑and‑up bras, lingerie sets, sports bras, swimwear

Customer Reviews in English: Shoppers praise the personalised fittings, patient staff, and transformative improvements in comfort and posture after being correctly sized.

Best For in English: Full‑bust customers seeking expert fittings, everyday essentials, and supportive sports or swim styles

Local Advantage in English: Just a short walk from Oxford Circus, it is easy to combine with other fashion and beauty shopping on Regent Street and Oxford Street.

Website in English: www.bravissimo.com

Google Maps in English: View on Google Maps

Bravissimo – Covent Garden – London

Bravissimo Covent Garden offers the same D‑cup‑and‑up expertise in a central, theatre‑district location. Positioned near the piazza and major attractions, it serves both locals and visitors who want high‑support lingerie, swimwear, and specialist fittings for maternity, nursing, or post‑surgery needs. The store’s relaxed environment makes it particularly welcoming for first‑time fittings or size changes.

Location in English: 20 Tavistock Street, Covent Garden, London WC2E 7PH

Main Products in English: D‑cup‑and‑up bras, swimwear, lingerie sets, maternity and post‑surgery bras

Customer Reviews in English: Customers highlight friendly staff, careful explanations of fit, and the ability to find stylish options even in less common sizes.

Best For in English: Theatre‑goers, central London workers, and visitors wanting expert fuller‑bust fittings in a busy cultural district

Local Advantage in English: Steps from Covent Garden Piazza and major West End venues, ideal for combining a fitting with shopping, dining, or a show.

Website in English: www.bravissimo.com

Google Maps in English: View on Google Maps

Rigby & Peller – Mayfair – London

Rigby & Peller Mayfair is a renowned luxury lingerie boutique with a long heritage in bespoke fittings and premium brands. Known for its detailed bra styling consultations and use of modern fit technology, the store attracts customers who value craftsmanship and refined aesthetics. The selection includes both classic and contemporary styles, along with swimwear and nightwear from high‑end labels.

Location in English: 22a Conduit Street, Mayfair, London W1S 2XT

Main Products in English: Luxury bras and panties, lingerie sets, nightwear, swimwear

Customer Reviews in English: Reviews frequently mention expert fitters, discreet and thorough consultations, and high‑quality pieces that last for years when properly cared for.

Best For in English: Shoppers seeking luxury lingerie, bespoke‑feeling fittings, and elevated styles for everyday wear or special occasions

Local Advantage in English: Situated between Regent Street and Bond Street, it is easy to pair a fitting with designer fashion and fine dining in Mayfair.

Website in English: www.rigbyandpeller.com

Google Maps in English: View on Google Maps

Boux Avenue – Oxford Street – London

Boux Avenue Oxford Street delivers trend‑driven lingerie, nightwear, and loungewear in a polished yet approachable environment. The store combines complimentary bra fittings with a wide size range and frequent seasonal collections, making it a favourite among younger shoppers and those seeking fashion‑forward matching sets, robes, and giftable pieces at mid‑range price levels.

Location in English: 494–496 Oxford Street, Portland House, London W1C 1LG

Main Products in English: Fashion bras and panties, lingerie sets, nightwear, loungewear

Customer Reviews in English: Shoppers appreciate the stylish store design, friendly fitters, and ability to find coordinating sets and pyjamas suited to both everyday wear and special evenings.

Best For in English: Shoppers wanting on‑trend lingerie and nightwear with complimentary fittings in a busy West End shopping corridor

Local Advantage in English: Prime Oxford Street position near major tube stations and other fashion retailers makes it easy to include in a wider shopping trip.

Website in English: www.bouxavenue.com

Google Maps in English: View on Google Maps

Ann Summers – Oxford Street – London

Ann Summers Oxford Street is a flagship store offering a wide range of lingerie, erotic sets, costumes, and bedroom accessories. Alongside playful and bold designs, the store provides expert bra fitting services, helping customers find supportive everyday bras as well as more daring pieces for special occasions. Its central location draws both Londoners and tourists.

Location in English: 104–106 Oxford Street, London W1D 1LP

Main Products in English: Lingerie sets, bras and panties, costumes, hosiery, adult accessories

Customer Reviews in English: Customers note the lively atmosphere, broad selection of styles from everyday to provocative, and staff who balance professionalism with a fun, relaxed attitude.

Best For in English: Adults looking for bold lingerie, date‑night outfits, and accessories in addition to standard bra and panty options

Local Advantage in English: Positioned on one of London’s busiest shopping streets, it is easy to access from multiple tube lines and nearby department stores.

Website in English: www.annsummers.com

Google Maps in English: View on Google Maps

Ann Summers – Marble Arch – London

Ann Summers Marble Arch is another key London branch, located at the western end of Oxford Street near major fashion and footwear chains. The store carries the brand’s full mix of lingerie, nightwear, and adult products, backed by fitting assistance and private changing areas. Many shoppers stop here while visiting nearby department stores or exploring Hyde Park.

Location in English: 522 Oxford Street, London W1C 1LL

Main Products in English: Lingerie sets, bras and panties, hosiery, playful costumes, adult accessories

Customer Reviews in English: Reviews mention a convenient location, energetic team members, and a wide range of sizes and designs from subtle to statement‑making.

Best For in English: Shoppers combining lingerie and intimacy products with broader Oxford Street fashion and lifestyle shopping

Local Advantage in English: Steps from Marble Arch and Hyde Park, with easy links to buses and the Central line for visitors from across Greater London.

Website in English: www.annsummers.com

Google Maps in English: View on Google Maps

Ann Summers – Westfield White City – London

The Ann Summers store at Westfield London in White City serves west London shoppers with a full assortment of lingerie, bras, and adult accessories. Located inside one of the city’s largest malls, it benefits from long opening hours and strong footfall. The store offers bra fittings and advice, making it convenient to update underwear drawers during a broader shopping day.

Location in English: Unit 1155 Westfield Shopping Centre, Ariel Way, Shepherds Bush, London W12 7GD

Main Products in English: Lingerie sets, bras and panties, hosiery, adult toys and accessories

Customer Reviews in English: Visitors often mention approachable staff, good stock levels across popular sizes, and the convenience of combining a visit with other Westfield errands.

Best For in English: West and northwest London customers wanting Ann Summers’ full range in a modern, climate‑controlled mall environment

Local Advantage in English: Inside Westfield London with extensive parking, transport links, and dining options, ideal for multi‑store shopping trips.

Website in English: www.annsummers.com

Google Maps in English: View on Google Maps

Selfridges – Oxford Street – London

Selfridges Oxford Street is a world‑famous department store with a substantial lingerie and bodywear department. Customers can explore multiple brands, from everyday basics to designer labels, alongside extensive shapewear, hosiery, and nightwear selections. Personal shoppers and fit specialists help match garments to outfits across fashion, occasionwear, and workwear.

Location in English: 400 Oxford Street, London W1A 1AB

Main Products in English: Multi‑brand bras and panties, shapewear, luxury lingerie, hosiery, nightwear

Customer Reviews in English: Shoppers praise the breadth of brands, inspiring displays, and the ability to choose lingerie that coordinates with dresses, suits, and shoes purchased elsewhere in the store.

Best For in English: Customers wanting a premium, multi‑brand lingerie experience with access to fashion, beauty, and tailoring under one roof

Local Advantage in English: A landmark at the heart of Oxford Street, easily reached by several tube stations and bus routes, and a key stop for London visitors.

Website in English: www.selfridges.com

Google Maps in English: View on Google Maps

John Lewis & Partners – Oxford Street – London

John Lewis Oxford Street houses an extensive lingerie, hosiery, and nightwear department that balances trusted own‑brand products with well‑known labels. The store is popular with customers who value consistent sizing, practical advice, and the ability to purchase all household and wardrobe essentials in one place, supported by a strong service culture and clear returns policies.

Location in English: 300 Oxford Street, Westminster, London W1C 1DX

Main Products in English: Bras and panties, shapewear, hosiery, sleepwear, loungewear

Customer Reviews in English: Visitors often highlight knowledgeable staff, reliable fitting assistance, and good value across both everyday basics and smarter pieces for work or events.

Best For in English: Shoppers seeking dependable mid‑range lingerie and shapewear alongside home, tech, and fashion purchases

Local Advantage in English: Centrally located on Oxford Street with multiple entrances and good transport links, making it a convenient stop for regular London shoppers.

Website in English: www.johnlewis.com

Google Maps in English: View on Google Maps

Harrods – Knightsbridge – London

Harrods in Knightsbridge is a global luxury department store with a high‑end lingerie and nightwear department featuring premium and designer brands. Customers can expect plush fitting rooms, attentive service, and collections that include exclusive lines, bridal pieces, and fine fabrics such as silk and French lace. It is a destination for special‑occasion lingerie and indulgent gifts.

Location in English: 87–135 Brompton Road, Knightsbridge, London SW1X 7XL

Main Products in English: Designer bras and panties, luxury lingerie sets, nightwear, hosiery, loungewear

Customer Reviews in English: Shoppers describe a luxurious environment, curated selections from top international brands, and an aspirational experience that often accompanies visits to other famous Harrods departments.

Best For in English: Customers seeking premium and luxury lingerie, bridal trousseau pieces, or statement sets for gifting and milestones

Local Advantage in English: Iconic Knightsbridge location close to Hyde Park and key museums, well served by the Piccadilly line and central London buses.

Website in English: www.harrods.com

Google Maps in English: View on Google Maps

Comparison Tables

Table 1: Quick Decision Guide

Name	Standort	Am besten für	Buy or Rent	Price Level
Bravissimo – Oxford Circus	Oxford Circus	D‑cup‑and‑up fittings and everyday fuller‑bust lingerie	Buy	Mid-Range / Moderate
Bravissimo – Covent Garden	Covent Garden	Fuller‑bust fittings near theatres and central attractions	Buy	Mid-Range / Moderate
Rigby & Peller – Mayfair	Mayfair	Luxury lingerie and bespoke‑style fittings	Buy	Premium / High-End / Luxury
Boux Avenue – Oxford Street	Oxford Street	Fashion‑forward sets and nightwear for younger shoppers	Buy	Budget-Friendly / Mid-Range
Ann Summers – Oxford Street	Oxford Street	Bold lingerie and intimacy products in a central flagship	Buy	Budget-Friendly / Mid-Range
Ann Summers – Marble Arch	Oxford Street West	Lingerie and adult accessories near Marble Arch and Hyde Park	Buy	Budget-Friendly / Mid-Range
Ann Summers – Westfield White City	Westfield White City	West London shoppers combining lingerie with mall errands	Buy	Budget-Friendly / Mid-Range
Selfridges – Oxford Street	Oxford Street	Multi‑brand lingerie and shapewear in a luxury department store	Buy	Mid-Range / Premium
John Lewis & Partners – Oxford Street	Oxford Street	Reliable mid‑range lingerie and shapewear with strong service	Buy	Budget-Friendly / Mid-Range
Harrods – Knightsbridge	Knightsbridge	High‑end and designer lingerie for gifting and special events	Buy	Premium / High-End / Luxury

Table 2: Services & Product Focus

Name	Main Products	Service Coverage	Kundendienst nach dem Verkauf
Bravissimo – Oxford Circus	Fuller‑bust bras, lingerie, sports bras, swimwear	Central London and wider London D‑cup‑and‑up customers	Personalised fittings, style advice, ongoing fit support
Bravissimo – Covent Garden	Fuller‑bust bras, lingerie, swimwear	West End visitors, office workers, and tourists	Fitting services, guidance for maternity and post‑surgery needs
Rigby & Peller – Mayfair	Luxury bras, lingerie sets, nightwear, swimwear	London and international clients seeking premium fittings	Appointment‑based fittings, follow‑up sizing support, care recommendations
Boux Avenue – Oxford Street	Fashion bras, panties, nightwear, loungewear	Oxford Street shoppers, commuters, and visitors	Complimentary fittings, exchanges, and seasonal promotions
Ann Summers – Oxford Street	Lingerie sets, costumes, adult accessories	Central London adults and tourists	Fit help, exchanges in line with brand policies
Ann Summers – Marble Arch	Lingerie sets, hosiery, adult accessories	Oxford Street West and Hyde Park area shoppers	Staff guidance on fit and product selection, standard store returns
Ann Summers – Westfield White City	Lingerie, bras, hosiery, adult accessories	West and northwest London customers in Westfield London	In‑store support, exchanges following mall‑based retail standards
Selfridges – Oxford Street	Multi‑brand lingerie, shapewear, hosiery, nightwear	London residents and global visitors	Personal shopping, brand‑specific support, flexible department‑store returns
John Lewis & Partners – Oxford Street	Lingerie, shapewear, hosiery, sleepwear	London households and regional shoppers	Fitting desk support, clear returns policy, loyalty benefits
Harrods – Knightsbridge	Designer lingerie, luxury nightwear, hosiery	International tourists and local luxury shoppers	High‑touch service, alterations on related garments, premium customer care

Frequently Asked Questions About Women’s Lingerie in London

Where can I get a professional bra fitting in London?

London offers many professional bra‑fitting options. Bravissimo in Oxford Circus and Covent Garden specialises in D‑cup‑and‑up fittings, with teams trained to address fuller‑bust needs. Rigby & Peller in Mayfair provides luxury‑level fittings with detailed style advice. Department stores such as Selfridges, John Lewis, and Harrods also have trained staff in their lingerie departments. High‑street brands like Boux Avenue and Ann Summers offer complimentary fittings in several central locations.

What are the best areas in London for lingerie shopping?

Oxford Street is the most concentrated area, with Selfridges, John Lewis, Boux Avenue, several Ann Summers branches, and quick access to Bravissimo Oxford Circus. Mayfair offers luxury fittings at Rigby & Peller, while Knightsbridge is ideal for premium lingerie inside Harrods. Covent Garden has a strong Bravissimo boutique for fuller‑bust fittings, and Westfield London in White City serves west London shoppers who prefer mall‑style convenience with extended hours.

Where can I buy plus-size or fuller-bust bras in London?

For fuller‑bust and some plus‑size needs, Bravissimo is a leading choice, focusing on D‑cup‑and‑up lingerie and swimwear. Rigby & Peller also caters to a wide size range with premium brands. Department stores such as Selfridges and John Lewis stock multiple labels offering extended sizes and supportive shapewear. Some Ann Summers and Boux Avenue styles run into broader size ranges as well, but fuller‑bust customers typically find the widest selection and best expertise at Bravissimo and specialist boutiques.

Are there luxury lingerie options in London?

Yes, London has strong luxury lingerie choices. Rigby & Peller in Mayfair is known for high‑end brands, expert fittings, and bespoke‑style service. Harrods in Knightsbridge and Selfridges on Oxford Street both feature premium lingerie departments carrying designer labels, fine fabrics, and special‑occasion sets. These destinations suit shoppers seeking bridal lingerie, elevated everyday pieces, or indulgent gifts, and they often provide more privacy and styling support than standard high‑street chains.

Where can I find budget-friendly lingerie in London?

Budget‑friendly lingerie is widely available across central London. Chains like Boux Avenue and Ann Summers offer frequent promotions on bras, panties, and sets, especially along Oxford Street and in Westfield London. Department stores such as John Lewis provide good‑value own‑brand lingerie and multipacks. Shoppers can save by timing purchases around seasonal sales, mid‑season events, and promotional weekends, while still accessing fitting assistance in many of these stores.

How should London boutique owners choose a lingerie manufacturer or supplier?

London boutique owners should consider local customer profiles, desired size ranges, and price positioning when choosing a lingerie manufacturer. Suppliers that offer rapid sampling, consistent quality control, and flexible minimums make it easier to test new shapes and fabrics. Private‑label and OEM partners who understand shapewear, fuller‑bust fits, and climate‑appropriate materials are particularly valuable. Dropshipping or small‑batch programmes can help boutiques manage limited storage space and reduce inventory risk while still serving diverse customer needs.

About S-Shaper – OEM Manufacturer Supporting London’s Equipment Market

S‑Shaper is not a local lingerie retailer in London and does not run its own high‑street shops, fitting rooms, or department‑store concessions in the city. Instead, it operates as an OEM and ODM manufacturer that designs and produces women’s lingerie and shapewear for other brands, retailers, and online platforms. London shoppers typically encounter S‑Shaper’s work under different brand names, on garment labels, or within private‑label collections stocked by local stores.

For independent boutiques, multi‑brand retailers, and e‑commerce sellers across London, S‑Shaper functions as a behind‑the‑scenes production partner. Local businesses can collaborate with S‑Shaper to create lingerie and shapewear ranges tailored to London’s diverse body shapes, fashion preferences, and climate, while relying on the manufacturer for pattern development, rapid prototyping, scalable mass production, and dropshipping. This helps London‑based companies focus on customer experience, merchandising, and community engagement, without the overhead of running their own factories.

Globally, S‑Shaper combines cutting‑edge engineering with meticulous craftsmanship to deliver high‑quality shapewear and women’s lingerie. Operating as a smart factory, it integrates automated production, intelligent systems, and strict quality control to ensure consistent, fast, and scalable manufacturing that aligns with international standards. With flexible wholesale, OEM, and dropshipping models, plus a commitment to sustainable practices and continuous innovation, S‑Shaper provides London’s lingerie ecosystem with reliable, customisable manufacturing support that can help local brands exceed end‑customer expectations.

Website in English: https://s-shaper.com/