- \n
- Strong mix of fuller-bust specialists, luxury erotic boutiques, and national fashion chains<\/li>\n\n\n\n
- Western Road and Churchill Square dominate everyday and fashion lingerie shopping<\/li>\n\n\n\n
- The Lanes offer boutique, bridal and burlesque-inspired lingerie with curated brands<\/li>\n\n\n\n
- Demand is rising for inclusive sizing, gender-inclusive fitting and body-positive styles<\/li>\n\n\n\n
- Tourists, students and weekend visitors drive strong gifting and occasion-led sales<\/li>\n\n\n\n
- Local independents complement big chains, giving Brighton a distinctive lingerie scene<\/li>\n<\/ul>\n\n\n\n
How We Selected the Best Luxury Lingerie Suppliers in Brighton<\/h2>\n\n\n\n
To build this 2026 guide, we focused on lingerie retailers in Brighton with strong online visibility, substantial review volumes and consistently high average ratings, typically in the higher bands around 4.3 and above on Google Maps and other platforms. Stores were prioritised where lingerie and intimates are a core part of the offer rather than a small add-on.<\/p>\n\n\n\n
Only clearly identified, verified or long-established business listings were considered. We looked at depth of size range, presence of professional bra fitting, quality of brands stocked, and the balance between everyday, bridal, boudoir and shapewear. Both independent boutiques and national chains are included, so local residents, hotel guests and visitors can quickly see where people in Brighton actually shop for luxury and fashion lingerie.<\/p>\n\n\n\n
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<\/figure>\n\n\n\nTop 10 Luxury Lingerie Suppliers in Brighton<\/h2>\n\n\n\n
Bravissimo \u2013 Brighton<\/h3>\n\n\n\n
Bravissimo Brighton is a dedicated destination for women who wear D-cup and above, combining expert fittings with a wide range of supportive lingerie and swimwear. Located on North Street, just a short walk from the seafront and Churchill Square, it is widely regarded as the city\u2019s go-to specialist for fuller-bust support. Many customers mention transformative fitting experiences and a calm, confidence-boosting environment.<\/p>\n\n\n\n
Location in English:<\/strong> 3 North Street, Brighton BN1 1EB<\/p>\n\n\n\n
Main Products in English:<\/strong> Fuller-bust lingerie, sports bras, swimwear, nightwear<\/p>\n\n\n\n
Customer Reviews in English<\/strong> Reviewers highlight highly trained fitters, excellent size range and a welcoming atmosphere that makes bra shopping feel relaxed rather than intimidating.<\/p>\n\n\n\n
Meilleur pour en anglais\u00a0:<\/strong> D-cup-and-up customers seeking accurate fittings, everyday support and vacation-ready swimwear<\/p>\n\n\n\n
Avantage local en anglais\u00a0:<\/strong> Central position between Brighton Station, The Lanes and Churchill Square makes it easy to visit during a broader shopping trip.<\/p>\n\n\n\n
Site web en anglais :<\/strong> www.bravissimo.com<\/a><\/p>\n\n\n\n
Google Maps en anglais :<\/strong> Voir sur Google Maps<\/a><\/p>\n\n\n\n
Boux Avenue \u2013 Brighton<\/h3>\n\n\n\n
Boux Avenue Brighton, inside Churchill Square Shopping Centre, brings an accessible luxury feel with feminine lingerie, nightwear and swimwear. The store is known for its elegant fitting suites, complimentary bra fittings and gift-ready presentation, including signature boxes and wrapping. A mix of everyday essentials and fashion-led sets appeals to students, locals and tourists alike.<\/p>\n\n\n\n
Location in English:<\/strong> Unit 65\/66, Churchill Square Shopping Centre, Brighton BN1 2RG<\/p>\n\n\n\n
Main Products in English:<\/strong> Fashion lingerie sets, bras and knickers, nightwear, swimwear, loungewear<\/p>\n\n\n\n
Customer Reviews in English<\/strong> Shoppers frequently mention friendly fitting staff, a stylish store layout and the pleasure of discovering correct sizing after years of guessing.<\/p>\n\n\n\n
Meilleur pour en anglais\u00a0:<\/strong> Shoppers seeking a boutique-style experience with mid-range to premium lingerie in a busy shopping centre<\/p>\n\n\n\n
Avantage local en anglais\u00a0:<\/strong> Situated in Churchill Square with direct access to parking, bus routes and nearby fashion retailers.<\/p>\n\n\n\n
Site web en anglais :<\/strong> www.bouxavenue.com<\/a><\/p>\n\n\n\n
Google Maps en anglais :<\/strong> Voir sur Google Maps<\/a><\/p>\n\n\n\n
Ann Summers \u2013 Brighton<\/h3>\n\n\n\n
Ann Summers Brighton on Western Road combines sexy lingerie, hosiery and accessories with an inclusive, welcoming environment. The store is popular for date-night sets, bodysuits, corsets and adult toys, with staff known for being open-minded and helpful. Many couples, hen parties and LGBTQ+ shoppers use the boutique as a fun, judgement-free destination for bolder lingerie choices.<\/p>\n\n\n\n
Location in English:<\/strong> 30\u201331 Western Road, Brighton BN1 2EB<\/p>\n\n\n\n
Main Products in English:<\/strong> Sexy lingerie, fashion bras and knickers, corsets and bodies, hosiery, adult toys and accessories<\/p>\n\n\n\n
Customer Reviews in English<\/strong> Customers highlight supportive staff who give sizing guidance, discreet advice and friendly service that helps nervous shoppers feel at ease.<\/p>\n\n\n\n
Meilleur pour en anglais\u00a0:<\/strong> Adults seeking seductive lingerie, party pieces and playful accessories in a central, approachable environment<\/p>\n\n\n\n
Avantage local en anglais\u00a0:<\/strong> Western Road location links directly to Churchill Square and the seafront, ideal for combining with wider night-out preparations.<\/p>\n\n\n\n
Site web en anglais :<\/strong> www.annsummers.com<\/a><\/p>\n\n\n\n
Google Maps en anglais :<\/strong> Voir sur Google Maps<\/a><\/p>\n\n\n\n
She Said Boutique \u2013 Brighton<\/h3>\n\n\n\n
She Said Boutique is Brighton\u2019s award-winning erotic and luxury lingerie store, tucked away in Ship Street Gardens in the historic Lanes. The boutique offers high-end lingerie, corsetry, burlesque-inspired pieces and curated adult accessories with an emphasis on inclusivity and body confidence. Its team is renowned for discreet, knowledgeable advice and a friendly approach to shoppers of all genders and orientations.<\/p>\n\n\n\n
Location in English:<\/strong> 12a Ship Street Gardens, Brighton BN1 1AJ<\/p>\n\n\n\n
Main Products in English:<\/strong> Designer lingerie, corsets, bridal and burlesque lingerie, fetish and boudoir wear, erotic accessories<\/p>\n\n\n\n
Customer Reviews in English<\/strong> Reviews praise exceptional customer service, unique product selection and a welcoming, sex-positive atmosphere that feels safe and empowering.<\/p>\n\n\n\n
Meilleur pour en anglais\u00a0:<\/strong> Customers looking for luxury, niche and kink-friendly lingerie and corsetry beyond standard high-street ranges<\/p>\n\n\n\n
Avantage local en anglais\u00a0:<\/strong> Characterful Lanes location close to independent fashion, jewellery and caf\u00e9 spots, ideal for a destination shopping experience.<\/p>\n\n\n\n
Site web en anglais :<\/strong> www.shesaidboutique.com<\/a><\/p>\n\n\n\n
Google Maps en anglais :<\/strong> Voir sur Google Maps<\/a><\/p>\n\n\n\n
Marks & Spencer \u2013 Brighton<\/h3>\n\n\n\n
Marks & Spencer on Western Road is a trusted choice for everyday, specialist and premium lingerie in Brighton. Its large lingerie department covers first bras, maternity, nursing, post-surgery and sports support, alongside shapewear and sleepwear. Professional bra fitting services help customers navigate different collections with confidence, making M&S a regular stop for many local residents.<\/p>\n\n\n\n
Location in English:<\/strong> 195 Western Road, Brighton BN1 2BJ<\/p>\n\n\n\n
Main Products in English:<\/strong> Everyday bras and knickers, shapewear, maternity and post-surgery lingerie, sports bras, sleepwear<\/p>\n\n\n\n
Customer Reviews in English<\/strong> Customers value consistent sizing, comfortable fabrics and the convenience of finding practical solutions for everyday and medical-support needs in one place.<\/p>\n\n\n\n
Meilleur pour en anglais\u00a0:<\/strong> Shoppers wanting dependable everyday lingerie, specialist fitting and a wide range of support options at moderate prices<\/p>\n\n\n\n
Avantage local en anglais\u00a0:<\/strong> Prominent Western Road position a short walk from Churchill Square and the seafront, with good access by bus and on foot.<\/p>\n\n\n\n
Site web en anglais :<\/strong> www.marksandspencer.com<\/a><\/p>\n\n\n\n
Google Maps en anglais :<\/strong> Voir sur Google Maps<\/a><\/p>\n\n\n\n
Primark \u2013 Brighton<\/h3>\n\n\n\n
Primark Brighton on Western Road offers a large, budget-friendly selection of lingerie, underwear multipacks and loungewear. Spread over multiple floors, the store is popular with students, families and budget-conscious shoppers who want trend-led and essentials-focused pieces without high price tags. The lingerie area regularly features new colours and seasonal sets.<\/p>\n\n\n\n
Location in English:<\/strong> 169\u2013174 Western Road, Brighton BN1 2BA<\/p>\n\n\n\n
Main Products in English:<\/strong> Everyday bras and knickers, underwear multipacks, bralettes, shapewear, pyjamas and loungewear<\/p>\n\n\n\n
Customer Reviews in English<\/strong> Reviews often mention strong value for money, wide choice of sizes and designs, and the ability to stock up on basics in a single visit.<\/p>\n\n\n\n
Meilleur pour en anglais\u00a0:<\/strong> Shoppers looking for affordable day-to-day lingerie and sleepwear, especially students and city-centre workers<\/p>\n\n\n\n
Avantage local en anglais\u00a0:<\/strong> Central Western Road location between Churchill Square and Hove, easily reached by bus and close to seafront parking.<\/p>\n\n\n\n
Site web en anglais :<\/strong> www.primark.com<\/a><\/p>\n\n\n\n
Google Maps en anglais :<\/strong> Voir sur Google Maps<\/a><\/p>\n\n\n\n
H&M \u2013 Brighton<\/h3>\n\n\n\n
H&M Brighton on Western Road provides modern, minimalist lingerie that mirrors its wider fashion aesthetic. Shoppers will find seamless basics, bralettes, bodies and underwear multipacks that work well under everyday outfits. The lingerie offer focuses on clean lines, soft fabrics and trend-aware colours that change with the seasons.<\/p>\n\n\n\n
Location in English:<\/strong> 183 Western Road, Brighton BN1 2BA<\/p>\n\n\n\n
Main Products in English:<\/strong> Fashion and basic lingerie, bralettes and bodies, underwear multipacks, loungewear<\/p>\n\n\n\n
Customer Reviews in English<\/strong> Customers appreciate contemporary styling, competitive pricing and the ease of picking up lingerie while shopping for clothing, accessories and basics.<\/p>\n\n\n\n
Meilleur pour en anglais\u00a0:<\/strong> Fashion-conscious shoppers wanting simple, on-trend lingerie that coordinates with high-street wardrobes<\/p>\n\n\n\n
Avantage local en anglais\u00a0:<\/strong> Positioned among other major chains on Western Road, making it easy to compare fits and styles in one short stretch.<\/p>\n\n\n\n
Site web en anglais :<\/strong> www.hm.com<\/a><\/p>\n\n\n\n
Google Maps en anglais :<\/strong> Voir sur Google Maps<\/a><\/p>\n\n\n\n
New Look \u2013 Brighton<\/h3>\n\n\n\n
New Look Brighton on Western Road combines trend-led fashion with a youthful lingerie offer. Inside the large multi-floor store, the lingerie section covers bralettes, fashion bras, shapewear and knickers designed to complement casual, work and going-out outfits. Extended sizing and curve lines make it easier for more customers to find on-trend looks.<\/p>\n\n\n\n
Location in English:<\/strong> 187 Western Road, Brighton BN1 2BA<\/p>\n\n\n\n
Main Products in English:<\/strong> Trend-led lingerie sets, bralettes, knickers, shapewear, nightwear<\/p>\n\n\n\n
Customer Reviews in English<\/strong> Shoppers mention fun designs, regular promotions and a good balance of everyday basics with statement pieces for nights out and holidays.<\/p>\n\n\n\n
Meilleur pour en anglais\u00a0:<\/strong> Younger shoppers, students and anyone wanting affordable, fashion-forward lingerie that matches high-street outfits<\/p>\n\n\n\n
Avantage local en anglais\u00a0:<\/strong> Western Road position sits between Churchill Square and the independent shops of The Lanes, ideal for varied fashion shopping.<\/p>\n\n\n\n
Site web en anglais :<\/strong> www.newlook.com<\/a><\/p>\n\n\n\n
Google Maps en anglais :<\/strong> Voir sur Google Maps<\/a><\/p>\n\n\n\n
Next \u2013 Brighton<\/h3>\n\n\n\n
Next Brighton in Churchill Square includes a dedicated lingerie and nightwear area within its broader fashion and home offer. Shoppers can find everyday bras, knickers, shapewear and branded lines alongside pyjamas and loungewear for the whole family. Many locals use the store for click-and-collect orders, combining online convenience with in-person trying on.<\/p>\n\n\n\n
Location in English:<\/strong> 46 Upper Mall, Churchill Square, Brighton BN1 2TE<\/p>\n\n\n\n
Main Products in English:<\/strong> Everyday lingerie, fashion bras and knickers, nightwear, loungewear, some branded lingerie<\/p>\n\n\n\n
Customer Reviews in English<\/strong> Customers value the mix of reliable basics and fashion pieces, along with straightforward returns and the ability to collect online orders in-store.<\/p>\n\n\n\n
Meilleur pour en anglais\u00a0:<\/strong> Busy professionals and families wanting practical, style-conscious lingerie as part of one-stop fashion and home shopping<\/p>\n\n\n\n
Avantage local en anglais\u00a0:<\/strong> Central Churchill Square setting close to parking, bus stops and other anchor retailers, convenient for multi-purpose trips.<\/p>\n\n\n\n
Site web en anglais :<\/strong> www.next.co.uk<\/a><\/p>\n\n\n\n
Google Maps en anglais :<\/strong> Voir sur Google Maps<\/a><\/p>\n\n\n\n
Victoria\u2019s Secret \u2013 Brighton<\/h3>\n\n\n\n
Victoria\u2019s Secret Brighton operates within Churchill Square, bringing a globally recognised lingerie brand to the city. The store offers signature padded and push-up bras, coordinated knickers, fashion bodies and an extensive range of sleepwear and bodycare. Gift sets and branded accessories make it a popular choice for birthdays, holidays and romantic occasions.<\/p>\n\n\n\n
Location in English:<\/strong> Unit 48\u201350, Churchill Square, Brighton BN1 2RG<\/p>\n\n\n\n
Main Products in English:<\/strong> Branded lingerie sets, bras and knickers, sleepwear and loungewear, fragrances and bodycare<\/p>\n\n\n\n
Customer Reviews in English<\/strong> Visitors highlight the aspirational store design, strong gifting options and the appeal of shopping a well-known international lingerie brand locally.<\/p>\n\n\n\n
Meilleur pour en anglais\u00a0:<\/strong> Shoppers seeking branded, gift-ready lingerie and coordinated sleepwear and beauty collections in a central mall<\/p>\n\n\n\n
Avantage local en anglais\u00a0:<\/strong> Located within Churchill Square alongside major fashion names, easily combined with Next, Zara and other anchors in one visit.<\/p>\n\n\n\n
Site web en anglais :<\/strong> www.victoriassecret.co.uk<\/a><\/p>\n\n\n\n