Top Bra and Panties Set Supplier for Fashion Retailers

1. Introduction: The Growing Demand for Bra and Panties Sets in Fashion Retail

The global lingerie industry has seen rapid growth in recent years, driven by evolving fashion trends, increasing body positivity, and the rise of e-commerce. Bra and panties sets are no longer just functional undergarments—they are now essential fashion staples that offer comfort, confidence, and style. As a result, fashion retailers are actively expanding their lingerie collections to include premium, trendy, and affordable sets that appeal to a broader audience.

Aperçus du marché

  • The global lingerie market is expected to reach $112.96 billion by 2027, growing at a CAGR of 7.5%.
  • Bra and panties sets account for over 40% of total lingerie sales worldwide.
  • Retailers are increasingly turning to OEM/ODM lingerie suppliers to create custom collections that stand out in a competitive market.

Why Bra and Panties Sets Are High-Performing Products

  • Bundled Value: Sold as coordinated sets, they offer better value to customers.
  • Strong Repeat Purchases: Consumers often buy multiple sets in different styles or colors.
  • Perfect for Upselling: Great add-ons during checkout for fashion retailers.

Target B2B Buyers

  • Fashion boutiques and lingerie stores
  • E-commerce platforms (Amazon, Shopify, etc.)
  • Department store chains
  • Sociétés de boîtes d'abonnement
  • Private label fashion startups

Retailers looking to grow their lingerie product range must partner with a reliable bra and panties set supplier that can deliver on design, quality, and turnaround time.


2. Why Retailers Should Source Lingerie Sets from Wholesale Suppliers

For fashion retailers, buying bra and panties sets in bulk directly from a wholesale supplier offers several strategic advantages that go beyond just cost savings.

Key B2B Benefits of Wholesale Lingerie Sourcing

BénéficeDescription
✅ Lower Unit CostsWholesale pricing ensures higher margins for retailers.
✅ Consistent InventoryRegular bulk supply allows consistent stock availability.
✅ Customization OptionsMany suppliers offer OEM/ODM services for private label.
✅ Faster Time to MarketReady-to-ship or rapid production timelines reduce lead time.
✅ Trend AlignmentSuppliers stay up-to-date with fabric, fit, and fashion trends.

Wholesale vs. Retail Procurement

CritèresWholesale SupplierRetail Purchase
MOQUsually starts from 50-100 pcs1-2 pcs
Prix par unitéSignificantly lowerFull retail price
L'image de marqueFully customizablePre-branded
B2B ServicesOEM/ODM, logistics, QCAucun
Target BuyerRetailers and resellersEnd consumers

Why OEM/ODM Services Matter

OEM (Original Equipment Manufacturing) and ODM (Original Design Manufacturing) services are essential for retailers who want:

  • Private label lingerie collections with their brand identity
  • Customized designs that align with niche audience preferences
  • Exclusive styles that boost brand uniqueness and customer loyalty

By partnering with a supplier that offers these services, fashion retailers can gain a competitive edge in the market.


3. Key Features to Look for in a Bra and Panties Set Supplier

Choosing the right supplier is vital to ensure product quality, brand consistency, and customer satisfaction. Below are the most important features retailers should consider when evaluating bra and panties set manufacturers:

1. Product Quality and Fabric Innovation

A reputable lingerie supplier should offer:

  • Premium fabrics: Cotton, modal, nylon-spandex blends, lace, mesh
  • Comfort-focused features: Seamless design, breathable materials, stretch fit
  • Durabilité: Wash-resistant and long-lasting wear
  • Advanced technology: Moisture-wicking, anti-bacterial properties

2. Customization Capabilities

Look for a supplier that provides:

  • Services OEM: Vous fournissez la conception, ils la produisent.
  • Services ODM: You share a concept, they design and manufacture it.
  • Marquage personnalisé: Labels, tags, packaging, and embroidery.

Example of Customization Options:

Fonctionnalité personnaliséeOptions disponibles
TissuModal, cotton, lace, bamboo fiber
CouleurPantone matching or pre-dyed options
Gamme de taillesXS to 5XL
L'image de marqueLogos, labels, hangtags, packaging
ConceptionPush-up, bralette, underwire, thong, boyshorts

3. MOQ and Scalability

Choose a supplier that offers:

  • Faibles quantités minimales de commande for startups (as low as 50 sets)
  • Scalable production to grow with your brand
  • Flexible reordering and inventory planning support

4. Compliance and Certifications

Ensure the supplier complies with:

  • ISO or BSCI standards
  • OEKO-TEX® certifications for fabric safety
  • Fair labor practices at their factory

5. Logistics and Global Fulfillment

Consider suppliers with:

  • International warehouses for fast delivery
  • Efficient shipping partners
  • Support for DDP, FOB, and other Incoterms

A strong supplier will not only manufacture products but also assist with supply chain optimization, packaging, and even dropshipping if needed.


If you’re looking for a supplier that checks all these boxes, S-SHAPER in China offers a full suite of OEM/ODM lingerie solutions that combine quality, innovation, and flexibility. They provide end-to-end services, from concept design to global delivery, making them an ideal partner for fashion retailers launching or scaling their lingerie lines.

4. Top Global Bra and Panties Set Suppliers for Fashion Retailers

When sourcing bra and panties sets in bulk, aligning with a reputable supplier is key to maintaining quality, meeting delivery timelines, and ensuring brand consistency. Below, we explore some of the most trusted lingerie manufacturers in the world, including the top pick from China—S-SHAPER.

1. S-SHAPER (China) – Best for OEM/ODM, Private Label, and Bulk Orders

S-SHAPER is a premium shapewear and lingerie manufacturer based in China, known for its innovation-driven approach to undergarment production. They specialize in Services OEM/ODM, providing end-to-end solutions for fashion brands, e-commerce sellers, and boutique retailers.

Why Fashion Retailers Choose S-SHAPER:

  • ✅ Low MOQ starting from 50 sets
  • ✅ In-house design and R&D team
  • ✅ Advanced fabric technology: seamless, breathable, 3D shaping
  • ✅ Custom packaging, labels, and logo printing
  • ✅ Rapid 48-hour prototyping
  • ✅ 8+ global warehouses for fast shipping
  • ✅ Full compliance with international standards (ISO/BSCI)
FonctionnalitéDétails
EmplacementDongguan, Chine
MOQ50 sets
ServicesOEM, ODM, image de marque personnalisée
Meilleur pourStartups, Private Label, E-commerce
Site webS-SHAPER Official Site

🔗 Explore S-SHAPER’s product range here.


2. Natori (USA) – Best for Luxury Lingerie and Designer Brands

Natori is a well-established American lingerie brand offering premium designs focused on comfort, elegance, and craftsmanship. While not a traditional OEM manufacturer, they offer white-label partnerships for select retailers.

  • High-end luxury styles
  • U.S.-based logistics and customer service
  • Better suited for boutique retailers with higher budgets

3. Hop Lun (Hong Kong) – Large-Scale Production for Global Brands

Hop Lun operates globally with manufacturing hubs in Asia and is one of the largest private label lingerie manufacturers in the world. They serve major brands like H&M, Target, and Walmart.

  • Massive capacity and automation
  • Best for large enterprises and chain retailers
  • Strong in compliance and sustainability

4. Lauma Fabrics (Latvia) – European Lingerie Supplier

Lauma specializes in producing lingerie fabrics and finished products for European brands. They are a go-to for fashion retailers in the EU looking for EU-origin manufactured goods.

  • EU production benefits (tariff-free within EU)
  • Strong in lace and stretch fabrics
  • Ideal for European fashion boutiques

5. Ajay Hosiery (India) – Affordable Bulk Lingerie Supplier

Ajay Hosiery is an Indian manufacturer offering budget-friendly lingerie sets in high volumes. They cater to wholesalers and mass-market retailers.

  • Prix compétitifs
  • Good for large-volume resellers
  • Less focus on customization and premium branding

Supplier Comparison Table

FournisseurPaysMOQPersonnalisationTarget Buyer
S-SHAPERChine50 sets✅ OEM/ODM completAll sizes of retailers
NatoriÉTATS-UNISVariable❌ LimitedLuxury boutiques
Hop LunHong Kong10 000+ piècesEnterprise brands
LaumaLettonie500+ pcsEU retailers
Ajay HosieryInde1 000+ pièces✅ BasicBudget wholesalers

For startups and growing brands, S-SHAPER is the most flexible and cost-effective choice. Their ability to scale production and provide design support makes them the top supplier in China for fashion retailers.


5. Why S-SHAPER Is the Best Bra and Panties Set Supplier in China

If you’re looking to source high-quality, customizable bra and panties sets from a trusted Chinese manufacturer, S-SHAPER stands out for its comprehensive services, global logistics, and fashion-forward design capabilities.

Qu'est-ce qui distingue S-SHAPER ?

✔ Full-Service OEM/ODM Production

  • You provide a design or concept, and S-SHAPER handles everything—from pattern making to mass production.
  • In-house designers assist with fabric selection, silhouette design, and functional enhancements.

✔ Fast Turnaround & Low MOQ

  • Sample development in 48 hours
  • MOQ starting at only 50 pieces
  • Ideal for small businesses and test runs

✔ Advanced Fabric Technology

  • Seamless knitting for comfort and fit
  • Functional fabrics: moisture-wicking, anti-bacterial, stretch lace
  • 3D shaping and ergonomic designs

✔ Global Distribution Network

  • Plus de 8 entrepôts internationaux
  • Flexible shipping options: FOB, CIF, DDP
  • Dropshipping and fulfillment support for e-commerce

✔ Custom Branding Options

Branding ElementCustomization Available
LabelsWoven, printed, or heat transfer
ÉtiquettesCustom design with QR codes, promos
EmballageBoxes, poly bags, eco-friendly options
BroderieLogo or message on product
Colors & SizesPantone matching, size range XS–5XL

🔗 See more about their factory capabilities here

Product Categories Offered by S-SHAPER

  • Bra and panties sets (push-up, bralette, seamless)
  • Bodysuits and shapewear
  • Waist trainers and corsets
  • Maternity and postpartum lingerie
  • Activewear and yoga wear

Their diverse product range enables retailers to source multiple styles and categories from a single manufacturer—streamlining procurement and improving product consistency.


6. OEM vs. ODM: Choosing the Right Production Model for Your Lingerie Brand

When working with a bra and panties set supplier like S-SHAPER, brands must choose between OEM (Original Equipment Manufacturing) et ODM (Original Design Manufacturing). Understanding the difference is critical for aligning with your retail strategy.

OEM – Best for Brands with Ready Designs

OEM is ideal if you already have:

  • A technical design pack or CAD drawings
  • Clear brand identity and packaging guidelines
  • Specific fabric and trim choices

✅ Best For:

  • Marques de mode établies
  • Retailers expanding lingerie lines
  • Private labelers with design teams

OEM Process Flow:

  1. Submit tech pack/designs
  2. Développement d'échantillons
  3. Approval & production
  4. Branding & packaging
  5. Livraison

ODM – Best for Startups or Conceptual Brands

ODM is the right choice if you have:

  • A concept but no finalized designs
  • Need help with fabric selection or sizing
  • Want creative input from manufacturer

✅ Best For:

  • Fashion startups
  • E-commerce entrepreneurs
  • Retailers testing new markets

ODM Process Flow:

  1. Share concept or mood board
  2. Design proposal from supplier
  3. Sample development & feedback
  4. Finalization & bulk production
  5. Branding & delivery

🔗 En savoir plus sur OEM/ODM services from S-SHAPER

OEM vs. ODM Comparison Table

FonctionnalitéOEMODM
Who designs the productThe retailerThe supplier
Design flexibilityVery highModerate to high
Idéal pourBrands with established designsStartups and new collections
Brand customizationCompletComplet
Time to marketPlus rapide si les dessins sont prêtsSlightly longer due to development

Whether you’re launching a new lingerie brand or expanding your product line, S-SHAPER’s flexible OEM/ODM services make them an ideal partner for every stage of your business.

7. Sourcing Bra and Panties Sets for E-commerce and Boutique Stores

Whether you’re a boutique owner curating a luxury collection or an e-commerce entrepreneur scaling your private label lingerie brand, sourcing the right bra and panties sets is critical to your success. Each retail channel has unique demands, and your sourcing strategy must align with customer expectations, inventory flow, and profit margins.

A. Sourcing for E-commerce Platforms

Online stores such as Shopify, Amazon, or WooCommerce require suppliers that offer fast fulfillment, scalable production, and drop-shipping capabilities.

Key Requirements for E-commerce Sellers:

  • Faible MOQ to test new styles
  • Prototypage rapide for trend responsiveness
  • Marquage personnalisé (labels, tags, packaging)
  • Efficient global logistics
  • Product compliance for international markets (e.g., CE, OEKO-TEX)

Why S-SHAPER is Ideal for E-Commerce:

  • Offers starting MOQ of 50 sets
  • Délai d'échantillonnage de 48 heures
  • Custom packaging for direct-to-consumer appeal
  • Warehouses in North America, Europe, and Asia
  • Dropshipping and fulfillment support

🔗 See how S-SHAPER supports global e-commerce sellers on their page de contact.


B. Sourcing for Boutique Stores

Boutique retailers often require exclusivity, premium styles, and custom designs that align with a curated brand identity. The emphasis is on unique product offerings, high-quality materialset elevated aesthetics.

Key Requirements for Boutique Retailers:

  • Exclusive designs or limited-edition collections
  • High-end fabrics like lace, mesh, embroidery
  • Custom sizing and fit options
  • Elegant packaging
  • In-store marketing support (lookbooks, swatches)

How S-SHAPER Supports Boutique Stores:

  • Offers ODM services for totally custom styles
  • Personalized design consultations
  • Premium packaging: magnetic boxes, tissue wrap, ribbons
  • Custom size grading and fittings
  • Brand story integration and merchandising visuals

C. Tips for Product Listing Optimization (For Online Retailers)

  • Utiliser high-resolution lifestyle images
  • Include detailed fabric and fit descriptions
  • Offrir size charts et fit recommendations
  • Utiliser SEO-friendly product titles (e.g., “Seamless Bralette and Lace Panty Set – XS to XL”)
  • Highlight unique selling points: seamless, breathable, eco-friendly, etc.
PlatformBest Sourcing ModelIdeal MOQMust-Have Features
ShopifyOEM or ODM50–100 setsCustom branding, flexible drop shipping
AmazonOEM with compliance500+ setsBarcode labeling, bulk packaging
EtsyODM or curated OEM50–200 setsStylish, unique items, handmade look
BoutiquesODM preferred200+ setsElegant design, exclusive styles

By choosing a versatile supplier like S-SHAPER, fashion retailers can manage multiple sales channels from a single source—simplifying operations and ensuring consistent product quality across platforms.


8. Cost Tips for Buying Bra and Panties Sets in Bulk

Buying lingerie sets in bulk allows fashion retailers to maximize margins, but strategic planning is essential to avoid overstocking, quality issues, or hidden costs. Here are actionable tips to help you reduce costs and increase profitability when sourcing wholesale bra and panties sets.

A. Choose the Right MOQ for Your Business Stage

One of the biggest mistakes new retailers make is ordering too much inventory too soon. Start small and scale as you test the market.

Étape de l'entrepriseRecommended MOQPourquoi
Startup50–100 setsTest product-market fit
Growth Phase200–500 setsRespond to demand with variety
Scaling1,000+ setsOptimize cost per unit

B. Optimize Fabric and Design for Cost-Efficiency

Not all materials are priced equally. Choosing cost-effective yet comfortable fabrics can significantly reduce your unit price.

TissuNiveau de coûtMeilleur pour
CotonFaibleEveryday sets
Nylon-SpandexMoyenSeamless, sporty designs
DentelleHautPremium/luxury lines
ModalMoyenne-élevéeEco-conscious consumers

C. Bundle Orders to Reduce Shipping and Packaging Costs

Consolidating multiple SKUs into a single shipment can save on freight and customs fees.

  • Combine bras, panties, bodysuits in one order
  • Use flat-pack packaging to reduce volume
  • Choose DDP (Delivered Duty Paid) if you want all costs included upfront

D. Use Supplier’s In-House Services to Avoid Third-Party Fees

Many brands waste money on outsourcing design, sampling, or packaging when a full-service manufacturer like S-SHAPER offers these in-house.

  • In-house design team = no external design agency fees
  • Sample development = faster, cheaper, and aligned with production
  • Custom packaging = included in per-unit cost

E. Plan for Seasonal Promotions

Bulk ordering ahead of peak seasons (Valentine’s Day, Black Friday, Christmas) can reduce costs and increase readiness to capitalize on high demand.

Example: Cost Savings Scenario with S-SHAPER

Cost ElementTypical SupplierS-SHAPER
Développement de l'échantillon$100/sampleFREE or minimal cost
MOQ500 sets50 sets
Emballage sur mesureExtra $0.50/unitIncluded in price
Expédition3rd partyIn-house logistics with DDP option
Coût total par unité$6.50–$8As low as $4.00–$5.50

🔗 Learn more about S-SHAPER’s flexible pricing and services on the Page OEM/ODM.


9. Foire aux questions (FAQ)

Q1: What is the minimum order quantity (MOQ) for custom bra and panties sets?

At S-SHAPER, the MOQ starts as low as 50 sets, making it ideal for startups and small batch testing.


Q2: Can I order samples before placing a bulk order?

Oui, S-SHAPER offre Prototypage rapide en 48 heures for sample development. You can test product quality, fit, and design before committing to a full production run.


Q3: How long does production take?

Production timelines vary based on order size and customization. On average:

  • Développement de l'échantillon : 2-5 jours
  • Bulk production: 15–25 days
  • Shipping: 5–12 days depending on location

Q4: What customization options are available?

S-SHAPER offers full OEM/ODM services, including:

  • Custom fabrics, colors, and trims
  • Branded labels, tags, and packaging
  • Size range customization (XS to 5XL)
  • Design modifications based on your concept

Q5: Do you offer global shipping?

Yes. S-SHAPER operates Plus de 8 entrepôts internationaux and offers global delivery with DDP, FOB, and CIF options. They also support dropshipping for e-commerce retailers.


Q6: How do I get started with S-SHAPER?

You can start by visiting their page de contact to discuss your project with a sales representative. Share your ideas, tech pack, or brand concept to receive a customized quote and development timeline.


Réflexions finales

Choosing the right supplier for your bra and panties set line is crucial to building a profitable and sustainable fashion business. Whether you’re launching on Shopify, selling via Amazon, or stocking a boutique, working with a full-service supplier like S-SHAPER ensures that you receive premium quality, design flexibility, and logistical support under one roof.

🔗 Explore S-SHAPER’s full product catalog here
🔗 En savoir plus sur leur capacités de l'usine
🔗 Or reach out directly via their page de contact to start your brand journey today.

With low MOQs, in-house design, and advanced manufacturing, S-SHAPER is your trusted partner for sourcing fashionable, functional lingerie that sells.

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